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- Tasks: Lead partner marketing initiatives across EMEA, driving growth and engagement with key partners.
- Company: Join Luma, a pioneering company at the forefront of AI and creativity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced, innovative culture with a focus on impactful results.
- Why this job: Shape the future of AI marketing while collaborating with top industry players.
- Qualifications: 8+ years in partner marketing, strategic thinking, and excellent communication skills.
The predicted salary is between 70000 - 90000 £ per year.
About Luma
Luma’s mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So, we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
Where You Come In
This is a rare opportunity to shape and scale partner marketing across EMEA for one of the most exciting companies working at the frontier of AI and creativity. As Partner Marketing Lead – EMEA, you will build and execute the partner marketing motion that helps bring Luma’s technology to enterprises, creative agencies, media companies and technology partners across the region. Working closely with EMEA Sales, EMEA Customer Success and the Global Marketing function, your mission is to place Luma’s multimodal AI platform and newly launched Luma Agents at the centre of the creative and enterprise ecosystem across EMEA, heavily focussed on events and customer success stories.
What You’ll Do
- Develop and execute joint marketing strategies with Luma’s key ecosystem partners across EMEA, including creative technology partners, agencies and system integrators.
- Own, lead and execute on industry events across EMEA including creative, media, entertainment and AI industry forums.
- Define and deliver activation strategies that deliver data driven results.
- Partner with customers to develop engaging success stories and case studies.
- Launch co-marketing campaigns and partner programmes designed to drive awareness, pipeline and product adoption across enterprise and creative industries.
- Lead marketing strategy and execution for partner marketing and work closely with Sales, Customer Success and Global Marketing teams to align regional go-to-market initiatives.
- Enable partners with campaign frameworks, messaging and scalable marketing toolkits that help bring Luma’s Agents and Luma Model to market.
- Measure and optimise partner programmes to maximise pipeline creation, partner engagement and ecosystem growth.
Who You Are
- 8+ years of experience in partner marketing, ecosystem marketing or strategic field marketing within AI, SaaS, enterprise technology or global creative agencies / consulting companies.
- A builder who executes. Experience creating partner marketing strategy from scratch in a startup or scaleup environment then delivering hands-on.
- Proven experience building a partner ecosystem.
- Significant experience in event-led partner marketing.
- A strategic thinker with a strong bias toward execution who is comfortable operating in fast-moving, high-growth environments.
- An excellent communicator able to influence both senior internal stakeholders and external partners.
- Highly organised with the ability to manage multiple partner programmes simultaneously while delivering measurable commercial outcomes.
Partner Marketing Lead - EMEA employer: LUMA
Contact Detail:
LUMA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partner Marketing Lead - EMEA
✨Tip Number 1
Network like a pro! Attend industry events and meetups related to AI and marketing. This is your chance to connect with potential partners and showcase your enthusiasm for Luma's mission.
✨Tip Number 2
Leverage social media to your advantage. Share insights about partner marketing and engage with thought leaders in the AI space. This will help you build your personal brand and attract attention from companies like Luma.
✨Tip Number 3
Prepare for interviews by understanding Luma’s technology and its impact on the creative ecosystem. Be ready to discuss how you can drive partner-led growth and share your ideas on co-marketing campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Luma team.
We think you need these skills to ace Partner Marketing Lead - EMEA
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Partner Marketing Lead role. Highlight your experience in partner marketing, especially within AI or SaaS, and show us how you can bring Luma’s technology to life across EMEA.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use metrics and specific examples to demonstrate how you've successfully executed marketing strategies or led events that drove results in previous roles.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who is not only skilled but also a great fit for our culture. Share your passion for AI and creativity, and why you want to be part of Luma’s mission.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape partner marketing at Luma!
How to prepare for a job interview at LUMA
✨Know Luma Inside Out
Before your interview, dive deep into Luma's mission and values. Understand their focus on multimodal AI and how it impacts the creative and enterprise sectors. This knowledge will help you articulate how your experience aligns with their goals.
✨Showcase Your Partner Marketing Experience
Prepare specific examples from your past roles that demonstrate your success in partner marketing, especially in AI or SaaS environments. Highlight any strategies you've developed and executed that led to measurable results, as this is crucial for the role.
✨Be Ready to Discuss Events
Since the role involves leading industry events, come prepared with ideas for potential events or campaigns you could execute at Luma. Think about how you can leverage these events to enhance partner engagement and drive awareness of Luma’s technology.
✨Demonstrate Strategic Thinking
During the interview, showcase your ability to think strategically while also being hands-on. Discuss how you've balanced high-level planning with execution in fast-paced environments, as this is key for success in the Partner Marketing Lead role.