At a Glance
- Tasks: Lead the Sports Marketing team to build authentic relationships with athletes and drive brand awareness.
- Company: Join lululemon, a leader in performance apparel and an inclusive employer.
- Benefits: Enjoy competitive pay, health benefits, and generous employee discounts.
- Other info: Hybrid work environment with a focus on collaboration and personal growth.
- Why this job: Make a real impact in sports marketing while fostering community and inclusivity.
- Qualifications: 8-10 years in Sports Marketing with strong negotiation and team management skills.
The predicted salary is between 60750 - 74250 £ per year.
This job is with lululemon, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community.
Please do not contact the recruiter directly.
Description & Requirements who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits.
Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well.
We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.
As a company, we focus on creating positive change to build a healthier, thriving future.
In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The Sports Marketing team at lululemon is responsible for building authentic, long-term relationships with best-in-class athletes, trainers, & yogis and offering a win-win partnership that brings to life shared values and purpose.
The Senior Manager, Sports Marketing, EMEA, leads the regional Sports Marketing team, overseeing the entire Ambassador ecosystem in EMEA, to drive awareness and familiarity of lululemon.
This is a permanent position reporting into the Director, Community, Sports Marketing & Events, EMEA.
- core responsibilities
- Lead the regional Sports Marketing team to innovate, strategise & identify a best-in-class Ambassador bench in EMEA that grows brand awareness, familiarity and equity
- Ensure excellent working relationships with Ambassadors including negotiating, monitoring and off-boarding contracts and driving optimum output for all parties
- Work cross-functionally with regional colleagues to elevate, amplify & leverage Ambassadors to drive business growth. Develop optimum internal processes to support
- Develop a strong working relationship with the global Sports Marketing team, ensuring strategic consistency in region and collaboration on visiting global Ambassadors
- Set and uphold standards for the recruitment of Store Ambassadors
- Support franchise partners to live into the key principles of the lululemon Ambassador programme
- Oversee the Community Initiatives fund programme
- Manage annual strategies, reporting and budgets
- Lead and develop a high performing team (3+) across geographies. Create a culture of equity and belonging for all qualifications
- 8-10+ years' experience in Sports Marketing
- A passion for sport and fitness including a strong network of industry contacts
- Contract negotiation expertise
- Team management experience
- Written, presentation and verbal communication skills must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.
- additional notes
- Authorization to work in
UK is required for this role.
compensation and benefits package lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance.
The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.
As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings , subject to program eligibility requirements.
At lululemon, investing in our people is a top priority.
We believe that when life works, work works.
We strive to be the place where inclusive leaders come to develop and enable all to be well.
Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series
- (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements.
The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
- workplace arrangement
- Hybrid
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
Senior Manager, Sports Marketing employer: lululemon
At lululemon, we pride ourselves on being an exceptional employer, fostering a vibrant and inclusive work culture that prioritises personal and professional growth. As a Key Leader on Regent Street, you will not only enjoy competitive pay and comprehensive benefits, including fitness classes and generous discounts, but also play a pivotal role in creating transformative guest experiences while leading a passionate team dedicated to wellness and community connection.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Sports Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for lululemon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like lululemon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with lululemon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at lululemon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Sports Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit lululemon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of lululemon:Show us that you’ve done your homework! In your application, briefly mention what you admire about lululemon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at lululemon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at lululemon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At lululemon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
