Senior Manager, Franchise Business Development & Strategy
Senior Manager, Franchise Business Development & Strategy

Senior Manager, Franchise Business Development & Strategy

London Full-Time 72000 - 108000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead global franchise strategy and drive market expansion with innovative partners.
  • Company: Join lululemon, a leader in performance apparel and community connection.
  • Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for personal growth.
  • Why this job: Make a real impact in a dynamic company focused on health and inclusivity.
  • Qualifications: 10+ years in franchise or business development; strong negotiation skills required.
  • Other info: Collaborative culture that values innovation, connection, and fun.

The predicted salary is between 72000 - 108000 £ per year.

Overview

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we\’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

Responsibilities

  • Lead the development and execution of the Global Franchise 5-Year Strategic Plan and annual budgeting process, aligning cross-functional teams to drive long-term growth and operational excellence.
  • Own the end-to-end market entry strategy, including in-depth market research, partner identification, real estate planning, and business case development to support successful global expansion.
  • Establish and refine partner selection criteria, assessing brand alignment and operational capability to recommend high-potential franchise partners in new and emerging markets.
  • Develop and deliver compelling brand pitches to executive and C-suite stakeholders, managing outreach and leading negotiations to secure strategic franchise partnerships.
  • Build and nurture trusted relationships with internal and external stakeholders, influencing commercial and contractual terms while ensuring seamless market launches and sustainable franchise growth.

Qualifications, Skills & Experience

  • Develop and implement Global Franchise 5-year plan and annual budgeting process including revenue projections by market and channel as well as topline SG&A requirements in partnership with FP&A and Planning.
  • Conduct market research into each new market, identifying potential franchise partners, determining the real estate road map and building the business plans.
  • Establish criteria on which potential partners are assessed to determine brand fit with lululemon and recommend short list of potential partners in new markets.
  • Own outreach to potential partners including brand pitch creation and presentation to executive and C-suite leaders within their organisation.
  • Lead and influence commercial terms negotiations and represent the business in contractual negotiations.
  • Engage cross-functional teams in initial negotiations where relevant, identifying solutions to potential roadblocks to ensure new market launch successfully and seamlessly achieve targeted timelines.
  • Build strong relationships and trust with franchise partners and internal stakeholders to align on business priorities, ensure preparedness, and support sustainable growth.
  • Develop a deep understanding of global market events, ease of business entry, and cost to operate in new markets to inform financial terms negotiations.

Qualifications

  • 10+ years’ experience working with external partners in a franchise, wholesale, marketplace or similar capacity
  • 5+ years’ experience in a business development or strategy focused role
  • Demonstrated success leading commercial negotiations
  • Sound understanding of apparel markets across multiple regions
  • Strong attention to detail, excellent organizational skills
  • University degree

Must haves

  • Acknowledge the presence of choice in every moment and take personal responsibility.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create the space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working.

Role details

This role is Hybrid under our global SSC Hybrid Workplace Policy: In-person collaboration is important, and much of the role can be performed remotely. Work is performed from the office at least 4 days per week beginning.

Details

  • Seniority level: Director
  • Employment type: Full-time
  • Job function: Sales and Business Development
  • Industries: Retail

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Senior Manager, Franchise Business Development & Strategy employer: LULULEMON

At lululemon, we pride ourselves on being an exceptional employer that champions innovation and inclusivity. Our hybrid work culture fosters collaboration while allowing flexibility, ensuring our team members can thrive both personally and professionally. With a strong commitment to employee growth and development, we offer unique opportunities to engage in meaningful work that drives positive change in communities worldwide.
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Contact Detail:

LULULEMON Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Manager, Franchise Business Development & Strategy

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up local meetups. The more connections you make, the better your chances of landing that dream job.

✨Tip Number 2

Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to shine and demonstrate how you can add value to potential employers.

✨Tip Number 3

Prepare for interviews like it’s game day! Research the company, understand their values, and be ready to discuss how your experience aligns with their goals. Confidence is key, so practice your pitch until it feels natural.

✨Tip Number 4

Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who align with our mission. Plus, applying directly can sometimes give you an edge over other candidates.

We think you need these skills to ace Senior Manager, Franchise Business Development & Strategy

Strategic Planning
Market Research
Partner Identification
Real Estate Planning
Business Case Development
Brand Pitch Creation
Negotiation Skills
Stakeholder Management
Cross-Functional Team Leadership
Commercial Terms Negotiation
Relationship Building
Financial Acumen
Organisational Skills
Attention to Detail
Entrepreneurial Spirit

Some tips for your application 🫡

Show Your Passion for the Brand: When writing your application, let your enthusiasm for lululemon shine through! Share why you love the brand and how its values resonate with you. This personal touch can really make your application stand out.

Tailor Your Experience: Make sure to highlight your relevant experience in franchise business development and strategy. Use specific examples that align with the responsibilities mentioned in the job description. We want to see how your background fits perfectly with what we're looking for!

Be Clear and Concise: Keep your application clear and to the point. Avoid jargon and long-winded explanations. We appreciate straightforward communication, so make it easy for us to see your qualifications and fit for the role.

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at LULULEMON

✨Know Your Stuff

Before the interview, dive deep into lululemon's brand values and their approach to franchise business development. Familiarise yourself with their Global Franchise 5-Year Strategic Plan and think about how your experience aligns with their goals. This will show that you’re not just interested in the role, but also genuinely invested in the company.

✨Showcase Your Negotiation Skills

Since this role involves leading commercial negotiations, be prepared to discuss specific examples from your past experiences. Think of times when you successfully navigated complex negotiations or built strong partnerships. Highlight your strategies and the outcomes to demonstrate your capability in this area.

✨Build Relationships

Emphasise your ability to build and nurture relationships with stakeholders. Prepare anecdotes that illustrate how you've influenced others and aligned teams towards common goals. This is crucial for a role that requires collaboration across various functions and external partners.

✨Be Ready to Innovate

Lululemon values an entrepreneurial spirit and innovation. Come equipped with ideas on how you could contribute to their growth strategy or improve existing processes. This shows that you’re proactive and ready to bring fresh perspectives to the table.

Senior Manager, Franchise Business Development & Strategy
LULULEMON

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  • Senior Manager, Franchise Business Development & Strategy

    London
    Full-Time
    72000 - 108000 £ / year (est.)

    Application deadline: 2027-09-16

  • L

    LULULEMON

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