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For Companies At a Glance
- Tasks: Support paid media campaigns and optimise performance for a leading athletic brand.
- Company: Join lululemon, a trailblazer in innovative performance apparel.
- Benefits: Competitive pay, inclusive culture, and opportunities for personal growth.
- Why this job: Be part of a dynamic team driving impactful digital marketing strategies.
- Qualifications: 2 years in performance marketing and a passion for data-driven results.
- Other info: Embrace a fun, entrepreneurial spirit while making meaningful connections.
The predicted salary is between 30000 - 40000 £ per year.
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future, including an equitable, inclusive, and growth‑focused environment for our people.
About This Team
The Performance Marketing team sits within the EMEA Digital Marketing organisation and is responsible for defining and executing the regional strategy for guest acquisition and retention across paid digital channels. We utilise a diverse mix of channels—including Paid Media (i.e., Paid Social and Programmatic Display), Paid Search and Affiliates Marketing—to deliver elevated digital experiences, drive omni‑channel sales and reach new guests across our European markets. The team partners closely with Brand, Creative, CRM, Technology and Analytics stakeholders to optimise channel performance, diversify our media mix and enable efficient, scalable growth across the EMEA region.
A day in the life: what you’ll do
The Paid Media Specialist supports the Paid Media function within the Performance Marketing team. In this role, you will support the Paid Media Manager and channel Leads in delivering high‑quality paid media execution across Paid Social and Programmatic. As the primary hands‑on practitioner within the team, you will be responsible for accurate campaign setup, day‑to‑day monitoring and operational excellence, ensuring our media plans are executed smoothly and deliver against performance expectations.
- Set up and launch paid media campaigns following established processes and media plans provided by channel Leads.
- Monitor campaign performance daily and implement optimisations to improve delivery and efficiency.
- Maintain campaign budgets, pacing and delivery under Lead/Manager guidance.
- Prepare weekly, monthly and quarterly performance and creative reporting, highlighting trends and insights.
- Support testing initiatives and implement changes directed by channel Leads.
- Ensure all tracking, tagging and platform setup is accurate and functioning.
- Troubleshoot campaign delivery issues and elevate as needed.
- Maintain platform hygiene and documentation across ad accounts.
Qualifications
- 2 years’ experience in a similar performance marketing role.
- Understanding of paid media platforms (Paid Social and/or Programmatic).
- Ability to analyse campaign performance and identify optimisation opportunities.
- Strong attention to detail and willingness to learn and develop channel expertise.
- Experience with tracking, tagging or campaign setup processes is a plus.
Must haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
Paid Media Specialist employer: LULULEMON
Contact Detail:
LULULEMON Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Get to know the company inside out! Research lululemon's values, products, and culture. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to paid media. Think about your past experiences and how they align with the role. We want to hear your success stories and how you can contribute to the team!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression. It shows your enthusiasm and keeps you on their radar as they make their decision.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Show Your Passion for Performance Marketing: When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see how your experience aligns with our mission at lululemon and how you can contribute to our innovative team.
Be Specific About Your Experience: Make sure to highlight your relevant experience in paid media. We love details, so share specific campaigns you've worked on, the platforms you’ve used, and any results you achieved. This helps us see how you can hit the ground running!
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the skills and qualifications mentioned in the job description. We appreciate when candidates show they’ve done their homework about us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at LULULEMON
✨Know Your Paid Media Inside Out
Before the interview, make sure you brush up on your knowledge of paid media platforms, especially Paid Social and Programmatic. Be ready to discuss specific campaigns you've worked on, what strategies you implemented, and how you optimised them for better performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to analyse campaign performance. Bring examples of how you've identified optimisation opportunities in past roles. This will show that you not only understand the numbers but can also translate them into actionable insights.
✨Emphasise Team Collaboration
Since the role involves working closely with various teams, be prepared to talk about your experience collaborating with others. Share examples of how you've fostered connections and built trusting relationships within a team setting, as this aligns with the company’s values.
✨Bring Your Entrepreneurial Spirit
Lululemon values innovation and an entrepreneurial mindset. Think of instances where you've taken initiative or come up with creative solutions in your previous roles. Highlighting this will resonate well with their focus on personal responsibility and growth.