At a Glance
- Tasks: Lead global marketing strategies and collaborate with franchise partners to boost brand awareness.
- Company: Join lululemon, a purpose-driven performance apparel company committed to inclusivity.
- Benefits: Enjoy competitive pay, health benefits, generous discounts, and career development opportunities.
- Other info: Hybrid work model with a focus on collaboration and personal growth.
- Why this job: Make a real impact in a dynamic environment while fostering connections across cultures.
- Qualifications: 12-15 years in integrated marketing, ideally in a premium global business.
The predicted salary is between 80000 - 100000 £ per year.
This job is with lululemon, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community.
Please do not contact the recruiter directly.
Description & Requirements who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits.
Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well.
We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.
As a company, we focus on creating positive change to build a healthier, thriving future.
In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The vision of the Brand Management and Partnerships team is to build an iconic global brand with local relevance across EMEA and global franchise markets.
We are the guardians of the lululemon brand, ensuring we show up in the right way across all channels, markets, and partnerships.
We fuel business success by connecting consumers to our purpose, personality and beliefs through every activation.
We make the performance and feel of our products famous, and drive awareness, familiarity and desire for lululemon across our regions.
core responsibilities
The Marketing Director, Global Franchise is responsible for collaborating with global franchise partners to design and execute strategies and plans that grow awareness and acquire new guests to deliver business targets..
They own franchise marketing leader relationships and oversee the day-to-day running of global franchise marketing, enabling partners with cross-channel brand knowledge and best practice tools.
They act as the conduit between franchise partners and lululemon, optimising communication and processes to ensure partners are enabled to build and execute their marketing plans.
They have outstanding relationship skills and can coach, influence, negotiate and inspire across multiple markets and cultures.
- Forge strong relationships with franchise leaders across multiple functions
- Collaborate with franchise partners to develop and execute marketing strategies that are globally consistent but regionally relevant to achieve partners' brand and business goals
- Drive the franchise go-to-market process, partnering with regional lululemon teams across Brand, Product and channels, to align with parallel franchise functions to successfully bring products to market
- Own product x brand calendars for each franchise partner that align with global and regional lululemon calendars whilst ensuring relevance to the local guest
- Collaborate with partners to develop and deliver end-to-end franchise marketing campaigns including new store openings and new market entries, incorporating insights, KPIs, creative support, cross-channel and global alignment, implementation and review
- Design and execute processes that enable efficient information sharing between internal teams and franchise partners including delivering on-boarding programmes and executing market visits
- Manage reporting requirements on a weekly, monthly and quarterly basis, including post-campaign reporting and analysis.
- Support the lululemon and franchise Creative and RBE teams to ensure that partner execution is on brand and delivering business results
- Lead and develop a high-performing Franchise Marketing team within an inclusive growth culture
- Manage the functional annual budget process (AOP) and workforce planning qualifications
- 12-15+ years as a senior integrated marketeer working with franchise partners across multiple markets, ideally for a premium, purpose-led, global business. Apparel preferred
- Proven expertise in navigating international business to business relationships
- Geopolitical awareness including experience across multiple geographies with the Middle East, Israel, India, and South America an advantage
- Experience managing and developing a team
- Outstanding communication skills must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.
compensation and benefits package lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance.
The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.
As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority.
We believe that when life works, work works.
We strive to be the place where inclusive leaders come to develop and enable all to be well.
Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note : The incentive programs, benefits, and perks have certain eligibility requirements.
The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
- workplace arrangement
- Hybrid
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
Marketing Director Global Franchise employer: LULULEMON
At lululemon, we pride ourselves on being an exceptional employer in Greater London, where our vibrant work culture fosters inclusivity and teamwork. We offer competitive pay alongside comprehensive health plans, generous employee discounts, and robust personal development programs, ensuring that our Store Leaders not only excel in their roles but also grow personally and professionally. Join us to be part of a community that values your contributions and elevates the guest experience every day.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director Global Franchise
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LULULEMON and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LULULEMON are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LULULEMON on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LULULEMON. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director Global Franchise
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LULULEMON. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LULULEMON:Show us that you’ve done your homework! In your application, briefly mention what you admire about LULULEMON’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LULULEMON
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LULULEMON will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LULULEMON, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
