lululemon Senior Manager, Social Content & Creators

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. We create transformational products and experiences that support people in moving, growing, connecting, and being well. Our success is attributed to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. We focus on creating positive change to build a healthier, thriving future, including an equitable, inclusive, and growth-focused environment for our people.

The social content & creators team is responsible for shaping the brand's social presence through culturally relevant storytelling, high-quality content creation, and strategic influencer partnerships. The team manages the strategy, production, and delivery of content across owned, earned & creator social channels in EMEA, driving brand awareness and consideration in the region.

Reporting into the Director for Brand & Partnerships, the Senior Manager, Social Content & Creators leads the vision and execution of lululemon's social media & creator ecosystem in EMEA. This role blends channel & social-first creative strategy with hands-on production.

• Drive strategy, production, and performance of the social media, creator, and influencer marketing channels in support of brand & commercial KPIs.
• Lead the development of platform-specific strategies, oversee content production from ideation to execution, and manage influencer programs that drive awareness, engagement, and brand affinity.
• Oversee content production from concept through execution, including briefing, directing, and delivering best-in-class social creative.
• Manage large-scale, multi-platform campaigns, ensuring cohesive storytelling and seamless integration across the full guest/customer funnel.
• Build, nurture, and negotiate relationships with key influencers, creators, and creator networks, identifying new partnership opportunities for growth.
• Ensure social and creator content is leveraged across marketing, PR, brand, and product teams to maximise reach and impact.
• Champion social and creator channels as critical touchpoints in the customer journey, advocating for their role in broader marketing initiatives.
• Oversee advanced analytics, reporting, and insights to measure performance, optimise strategy, and inform decision-making.
• Manage the social & creator team, fostering a culture of innovation, creative excellence, and operational rigour.
• Own and manage the social and creator budget, ensuring efficient allocation across content, partnerships, tools, and production.
• Identify cultural moments, trends, and platform shifts to keep the brand relevant, elevated, and distinct.
• Ensure our IDEA commitments are reflected throughout all aspects of our Social content & Creator work.

Qualifications, skills & experience:

• 8+ years of experience in social media, content creation, influencer marketing roles, with a proven track record of delivering successful campaigns across multiple platforms.
• Proficient in using analytics tools to measure performance, optimize strategies, and report on results.
• Strong understanding of platform algorithms, audience behaviours, and content formats.
• Excellent copywriting skills with a social-native tone.
• Experience managing social media and influencer strategies across multiple markets, ideally within EMEA.
• Strong leadership skills and the ability to collaborate across functions and departments.
• Strong organizational skills with the ability to prioritize ruthlessly and focus on what matters.

Must haves:

• Acknowledge the presence of choice in every moment and take personal responsibility.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working.

This role is classified as Hybrid under our global SSC Hybrid Workplace Policy: In-person collaboration is important, work is performed from the office at least 4 days per week.