At a Glance
- Tasks: Lead visual merchandising and brand experience for lululemon's global franchise.
- Company: Join lululemon, a leader in innovative performance apparel.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Other info: Dynamic role with travel opportunities and a focus on innovation.
- Why this job: Shape the future of retail experiences and inspire teams globally.
- Qualifications: 10+ years in visual merchandising with strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive, and growth-focused environment for our people.
About this team
The Senior Manager, Visual Merchandising and Retail Brand Experience, Global Franchise, leads the team responsible for delivering best-in-class brand and product storytelling in-store across lululemon's global franchise fleet. They set the strategic vision for regional brand experience, ensuring global direction is thoughtfully translated into high-impact, market-relevant execution. Leveraging consumer insights, regional trends, and franchise business needs, they lead their team in creating scalable, innovative solutions across diverse store formats—consistently raising the bar for executional excellence and commercial impact.
Responsibilities
- In-Store Creative Concepts
- Develop franchise market insights and trends to influence global and regional (EMEA) product presentation and storytelling strategies.
- Oversee franchise RBE calendars, ensuring alignment with global and regional priorities, while supporting partners with their long-term business goals.
- Adapt global and regional RBE campaigns to deliver market-relevant, high-quality executional plans.
- Develop new creative strategies and pilot initiatives in partnership with franchise business stakeholders.
- Provide senior-level direction and feedback to franchise partners to ensure consistent, high-quality execution.
- Visual Merchandising and Styling
- Collaborate with Marketing, Product and Retail partners to define product priorities and coach the franchise team on executional opportunities.
- Provide senior-level guidance to franchise teams on how to adapt global and EMEA visual merchandising and styling strategies to their local market.
- Oversee mannequin styling direction across the franchise fleet, ensuring product presentation reflects brand standards and seasonal priorities.
- Lead the development of in-market and virtual training strategies.
- Partner with store design and product teams to define guest journeys, layouts and zoning for new store openings and refurbishments.
- Influence regional KPIs including sell-through, guest sentiment, educator sentiment and brand familiarity, using insights to guide team priorities.
- Team Leadership
- Lead, inspire, and develop a high-performing team, setting a clear vision and ambitious standards that drive the brand forward across all franchise markets.
- Champion innovation and accountability, fostering deep cross-functional collaboration and empowering the team to challenge norms, unlock new opportunities, and continuously raise the bar for brand expression across the franchise fleet.
- Strategically prioritise and direct workload, ensuring resources are aligned to the highest-impact initiatives while setting the team up for success in delivering against both commercial goals and brand ambition.
Qualifications
- 10 years+ experience leading visual merchandising within premium retail (sports apparel preferred), driving elevated brand expression across markets.
- Skilled in partnering with and influencing franchise teams, elevating standards and execution globally.
- Proven ability to create and scale VM strategies and tools, enabling consistent, high-impact execution across franchise teams.
- Strong aesthetic and trend leadership, translating brand vision into forward-thinking retail experiences.
- Track record of driving consumer and commercial impact, balancing innovation with brand integrity.
- Experienced people leader, building and inspiring high-performing, accountable teams.
- Highly effective communicator and influencer, aligning stakeholders and driving decisions.
- Global mindset with cultural awareness; able to lead across diverse markets.
- Willingness to travel (domestic and international) and work on the retail floor.
lululemon Senior Manager, Retail Brand Experience, Global Franchise employer: LULULEMON
At lululemon, we pride ourselves on being an exceptional employer that champions innovation and inclusivity within our vibrant retail environment. Our commitment to employee growth is reflected in our supportive culture, where team members are empowered to challenge norms and unlock new opportunities, all while contributing to a healthier, thriving future. With a focus on collaboration and high-impact execution, working with us means being part of a dynamic team that values creativity and excellence in every community we serve.
StudySmarter Expert Advice🤫
We think this is how you could land lululemon Senior Manager, Retail Brand Experience, Global Franchise
✨Tip Number 1
Network like a pro! Reach out to current or former lululemon employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role in the company. Personal connections can make a huge difference!
✨Tip Number 2
Prepare for the interview by diving deep into lululemon's brand values and recent initiatives. Show us that you’re not just familiar with the products but also passionate about the brand’s mission of creating positive change.
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've led teams, influenced visual merchandising strategies, or driven brand expression in previous roles. We want to hear your success stories!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the lululemon family.
We think you need these skills to ace lululemon Senior Manager, Retail Brand Experience, Global Franchise
Some tips for your application 🫡
Show Your Passion for the Brand:When writing your application, let your love for lululemon shine through! Share how the brand's values resonate with you and how you embody a healthy, active lifestyle. We want to see that you're not just looking for a job, but that you're genuinely excited about being part of our community.
Tailor Your Experience:Make sure to highlight your relevant experience in visual merchandising and team leadership. Use specific examples that demonstrate how you've driven brand expression and commercial impact in previous roles. We appreciate when candidates connect their past achievements to what we’re looking for!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We want to understand your qualifications quickly, so make it easy for us to see why you’d be a great fit for the Senior Manager role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the lululemon family!
How to prepare for a job interview at LULULEMON
✨Know Your Brand Inside Out
Before the interview, dive deep into lululemon's brand values, product lines, and recent campaigns. Understanding their commitment to innovation and community will help you align your answers with their ethos and demonstrate your passion for the brand.
✨Showcase Your Visual Merchandising Expertise
Prepare specific examples of how you've successfully led visual merchandising initiatives in the past. Highlight your ability to adapt strategies to different markets and how you've influenced franchise teams to elevate brand expression.
✨Emphasise Team Leadership Skills
Be ready to discuss your experience in leading high-performing teams. Share stories that illustrate how you've inspired and developed team members, fostered collaboration, and driven accountability to achieve commercial goals.
✨Demonstrate Cultural Awareness
Since this role involves working across diverse markets, showcase your global mindset and cultural awareness. Discuss any experiences you've had working internationally or with multicultural teams, and how you adapted strategies to resonate with local audiences.
