lululemon Paid Social Lead

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

The Performance Marketing team sits within the EMEA Digital Marketing organisation and is responsible for defining and executing the regional strategy for guest acquisition and retention across paid digital channels. We utilise a diverse mix of channels including Paid Media (i.e., Paid Social and Programmatic Display), Paid Search and Affiliates Marketing to deliver elevated digital experiences, drive omni-channel sales and reach new guests across our European markets. The team partners closely with Brand, Creative, MarTech and MarSci stakeholders to optimise channel performance, diversify our media mix and enable efficient, scalable growth across the EMEA region.

As the Paid Social Lead for EMEA, you will act as the regional expert for paid social, owning channel-level planning and applying deep platform knowledge to drive efficient, full-funnel performance. You will lead optimisation strategy, creative and UGC best practices, and platform-specific testing agendas, working cross-functionally with Brand, Creative, Content and Influencer Marketing to evolve our paid social capabilities. With the Paid Media Specialist supporting execution, you will focus on elevating channel performance, ensuring paid social activity is delivered to the highest standard and aligned with wider digital and brand priorities.

• Plan, launch and optimise paid social campaigns across Meta, TikTok, Snapchat and Pinterest, remaining hands-on in platforms.
• Own day-to-day performance, budgeting, pacing and optimisation strategy for Paid Social.
• Lead UGC and creator-led content strategies, partnering with Brand and Influencer Marketing to develop performance-driven social creative.
• Act as QA owner for reporting, campaign setups and implementation delivered by the Paid Media Specialist.
• Translate campaign objectives and quarterly goals into clear paid social plans, ensuring accurate execution and measurement.
• Collaborate with internal teams on creative, measurement and reporting frameworks.
• Liaise with external platform partners and vendors to support activation excellence and performance.
• Design reporting and measurement frameworks to enable actionable insights for ongoing, including supporting external partners in Mixed Media Modelling.

Qualifications:

• 4 years of specialised experience in Paid Social across EMEA markets, activating both brand and performance campaigns.
• Deep knowledge of platform best practices, optimisation levers and social creative performance.
• Experience with creator-led and UGC strategies (especially TikTok).
• Strong analytical skills and comfort working with reporting frameworks and performance data.
• Ability to collaborate across Brand, Creative, MarTech and Measurement teams.

Must haves:

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.