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For Companies At a Glance
- Tasks: Support paid media campaigns and optimise performance for a leading athletic brand.
- Company: Join lululemon, a trailblazer in performance apparel and community connection.
- Benefits: Competitive pay, inclusive culture, and opportunities for personal growth.
- Why this job: Be part of a dynamic team driving innovative marketing strategies across Europe.
- Qualifications: 2 years in performance marketing and a passion for digital media.
- Other info: Embrace a fun, entrepreneurial spirit while making a positive impact.
The predicted salary is between 35000 - 45000 £ per year.
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Performance Marketing team sits within the EMEA Digital Marketing organisation and is responsible for defining and executing the regional strategy for guest acquisition and retention across paid digital channels. We utilise a diverse mix of channels including Paid Media (i.e., Paid Social and Programmatic Display), Paid Search and Affiliates Marketing to deliver elevated digital experiences, drive omni-channel sales and reach new guests across our European markets. The team partners closely with Brand, Creative, CRM, Technology and Analytics stakeholders to optimise channel performance, diversify our media mix and enable efficient, scalable growth across the EMEA region.
A day in the life: what you'll do
The Paid Media Specialist supports the Paid Media function within the Performance Marketing team. In this role, you will support the Paid Media Manager and channel Leads in delivering high-quality paid media execution across Paid Social and Programmatic. As the primary hands-on practitioner within the team, you will be responsible for accurate campaign setup, day-to-day monitoring and operational excellence, ensuring our media plans are executed smoothly and deliver against performance expectations.
- Set up and launch paid media campaigns following established processes and media plans provided by channel Leads.
- Monitor campaign performance daily and implement optimisations to improve delivery and efficiency.
- Maintain campaign budgets, pacing and delivery under Lead/Manager guidance.
- Prepare weekly, monthly and quarterly performance and creative reporting, highlighting trends and insights.
- Support testing initiatives and implement changes directed by channel Leads.
- Ensure all tracking, tagging and platform setup is accurate and functioning.
- Troubleshoot campaign delivery issues and elevate as needed.
- Maintain platform hygiene and documentation across ad accounts.
Qualifications
- 2 years' experience in a similar performance marketing role.
- Understanding of paid media platforms (Paid Social and/or Programmatic).
- Ability to analyse campaign performance and identify optimisation opportunities.
- Strong attention to detail and willingness to learn and develop channel expertise.
- Experience with tracking, tagging or campaign setup processes is a plus.
Must haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon Paid Media Specialist employer: LULULEMON
Contact Detail:
LULULEMON Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land lululemon Paid Media Specialist
✨Tip Number 1
Get to know lululemon's culture and values. They’re all about innovation, connection, and creating positive change. When you chat with them, show how your personal values align with theirs – it’ll make you stand out!
✨Tip Number 2
Prepare for your interview by brushing up on your knowledge of paid media platforms. Be ready to discuss your past experiences and how you’ve optimised campaigns. We want to see your analytical skills in action!
✨Tip Number 3
Don’t just focus on the technical stuff; show your personality! lululemon values communication and connection, so be genuine and let your entrepreneurial spirit shine through during your conversations.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the lululemon team. Let’s get you that Paid Media Specialist role!
We think you need these skills to ace lululemon Paid Media Specialist
Some tips for your application 🫡
Show Your Passion for Performance Marketing: When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see how your experience aligns with our mission at lululemon and how you can contribute to our innovative approach.
Be Specific About Your Experience: Make sure to highlight your relevant experience in paid media. We love details, so share specific campaigns you've worked on, the platforms you’ve used, and any results you've achieved. This helps us see how you can hit the ground running!
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the skills and qualities mentioned in the job description. We appreciate when candidates take the extra step to connect their background with what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at LULULEMON
✨Know Your Paid Media Inside Out
Before the interview, brush up on your knowledge of paid media platforms, especially Paid Social and Programmatic. Be ready to discuss specific campaigns you've worked on, what strategies you implemented, and how you optimised them for better performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to analyse campaign performance. Bring examples of how you've identified optimisation opportunities in past roles. This will show that you can not only execute campaigns but also think critically about their success.
✨Emphasise Team Collaboration
Since the role involves working closely with various teams, be sure to highlight your experience in collaborative environments. Share stories that illustrate how you've fostered connections and built trusting relationships with colleagues or stakeholders.
✨Bring the Fun!
Lululemon values a positive and joyful work environment. Don’t hesitate to let your personality shine through during the interview. Share how you integrate fun into your work and how it helps you and your team achieve great results.