At a Glance
- Tasks: Lead visual merchandising and brand experience across EMEA and global franchise markets.
- Company: Join lululemon, a leader in innovative performance apparel.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Work onsite in London, collaborating with a dynamic team.
- Why this job: Shape the retail experience and inspire teams to deliver exceptional guest experiences.
- Qualifications: 12+ years in retail brand experience with strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth‑focused environment for our people.
about this team
The Visual Merchandising and Retail Brand Experience team brings lululemon's brand and product stories to life across physical retail. Working at the intersection of brand, product, store design, and retail execution, the team ensures every store delivers a consistent, premium, and locally relevant guest experience. This role leads Visual Merchandising and Retail Brand Experience across EMEA and global franchise markets, (including India, the Middle East, and Israel), supporting and developing the team and driving an elevated level of brand and product storytelling across the fleet of 100+ stores. They lead planning strategy, VM, styling, windows, in‑store marketing, and store opening execution, shaping how lululemon shows up in both company‑owned and partner‑operated stores. The Director plays a critical role in scaling brand excellence, enabling local teams and franchise partners, and evolving the retail experience as the business grows.
core responsibilities
- Create and implement retail brand and product storytelling vision, strategy, and initiatives across EMEA and global franchise.
- Ensure a world‑class, inclusive guest experience across all retail locations, aligned with lululemon's brand values.
- Align Retail Brand Experience strategies with Brand, Product Merchandising, and Channel calendars.
- Partner with Store Design to define guest journeys, layouts, zoning, and experiential moments for new store openings and revitalisations.
- Oversee the development and execution of windows, signage, visual merchandising, styling, and seasonal and 365 product storytelling strategies.
- Provide senior‑level direction, coaching, and feedback to franchise partners to ensure high‑quality, on‑brand execution adapted to local markets.
- Develop and leverage market insights and trends to inform and influence regional and global strategies.
- Lead, inspire, and develop a high‑performing team of retail storytellers, driving excellence in creative execution and commercial impact.
- Operate as a key cross‑functional partner across Brand, Merchandising, Store Design, Marketing, and Retail Operations.
- Drive regional Brand Marketing functional strategy as part of the Brand Marketing Leadership Team for EMEA and Global Franchise.
qualifications
- 12+ years' experience leading visual merchandising, retail brand experience, or retail marketing within a consumer‑focused global brand.
- Proven regional retail leadership experience, with EMEA exposure required.
- Demonstrated success working across multi‑market and multicultural retail environments.
- Strong people leadership experience, building and developing high‑performing regional or global teams.
- Proven ability to work effectively with and influence cross‑functional partners at a senior level.
must haves
- Deep understanding of retail storytelling, guest experience, and visual execution at scale, with apparel experience essential and luxury/ athletic preferred.
- Strong commercial mindset - able to link creative direction to business outcomes.
- Experience influencing franchise or partner‑led retail models.
- Ability to create environments where different perspectives, cultures, and voices are valued and reflected in retail execution.
- Confident, credible senior presence with the ability to inspire and align diverse stakeholders.
- Thrives in a fast‑paced, high‑growth, entrepreneurial environment.
- Genuine alignment with lululemon's values, including wellbeing, movement, community, and belonging.
our SSC workplace policy
In‑person collaboration and connection are important to our culture. Work is performed onsite at our London office, 4 days per week.
lululemon Director, Retail Brand Experience, EMEA and Global Franchise employer: LULULEMON
At lululemon, we pride ourselves on being an exceptional employer that fosters a culture of inclusivity, growth, and well-being. Our London office serves as a vibrant hub where innovative minds collaborate to create transformative retail experiences, offering employees ample opportunities for professional development and the chance to make a meaningful impact in the community. With a commitment to excellence and a focus on personal and professional growth, lululemon is the ideal place for those looking to thrive in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land lululemon Director, Retail Brand Experience, EMEA and Global Franchise
✨Tip Number 1
Network like a pro! Reach out to current or former lululemon employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role in the Retail Brand Experience team.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from lululemon, make sure to express your love for their products and values. It’s all about that genuine connection!
✨Tip Number 3
Prepare for interviews by diving deep into lululemon's brand story and recent initiatives. Be ready to discuss how your experience aligns with their mission of creating positive change and an inclusive environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the lululemon family.
We think you need these skills to ace lululemon Director, Retail Brand Experience, EMEA and Global Franchise
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for lululemon shine through! Share why you love the brand and how its values resonate with you. We want to see that you're not just looking for a job, but that you're genuinely excited about being part of our community.
Tailor Your Experience:Make sure to highlight your relevant experience in visual merchandising and retail brand experience. We’re looking for someone who can connect the dots between storytelling and guest experience, so be specific about how your past roles align with what we do at lululemon.
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your application. Share your unique perspective and how it can contribute to our inclusive and growth-focused environment. We want to know the real you!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you one step closer to joining our team. We can’t wait to hear from you!
How to prepare for a job interview at LULULEMON
✨Know the Brand Inside Out
Before your interview, dive deep into lululemon's brand values and product offerings. Understand their commitment to wellbeing, community, and inclusivity. This knowledge will help you align your answers with their mission and demonstrate your genuine interest in the company.
✨Showcase Your Storytelling Skills
As a Director of Retail Brand Experience, storytelling is key. Prepare examples of how you've successfully crafted brand narratives in previous roles. Highlight specific campaigns or strategies that enhanced guest experiences and drove sales, showcasing your ability to connect with diverse audiences.
✨Emphasise Leadership Experience
With over 12 years in the field, it's crucial to illustrate your leadership style. Share instances where you've built high-performing teams or influenced cross-functional partners. Discuss how you foster an inclusive environment that values diverse perspectives, which is essential for lululemon's culture.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in visual merchandising or retail execution and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
