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- Tasks: Lead the Sports Marketing team to build authentic relationships with athletes and drive brand awareness.
- Company: Join lululemon, a global leader in healthy lifestyle athletic apparel.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Be part of an innovative team that values equity, belonging, and fun.
- Why this job: Make a real impact in sports marketing while connecting with passionate athletes and communities.
- Qualifications: 8-10+ years in Sports Marketing, strong network, and team management experience.
The predicted salary is between 60000 - 80000 £ per year.
lululemon is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.
The Sports Marketing team at lululemon is responsible for building authentic, long-term relationships with best-in-class athletes, trainers, & yogis and offering a win-win partnership that brings to life shared values and purpose. The Senior Manager, Sports Marketing, EMEA, leads the regional Sports Marketing team, overseeing the entire Ambassador ecosystem in EMEA, to drive awareness and familiarity of lululemon. This is a permanent position reporting into the Director, Community, Sports Marketing & Events, EMEA.
Core Responsibilities
- Lead the regional Sports Marketing team to innovate, strategise & identify a best-in-class Ambassador bench in EMEA that grows brand awareness, familiarity and equity.
- Ensure excellent working relationships with Ambassadors including negotiating, monitoring and off-boarding contracts and driving optimum output for all parties.
- Work cross-functionally with regional colleagues to elevate, amplify & leverage Ambassadors to drive business growth. Develop optimum internal processes to support.
- Develop a strong working relationship with the global Sports Marketing team, ensuring strategic consistency in region and collaboration on visiting global Ambassadors.
- Set and uphold standards for the recruitment of Store Ambassadors.
- Support franchise partners to live into the key principles of the lululemon Ambassador programme.
- Oversee the Community Initiatives fund programme.
- Manage annual strategies, reporting and budgets.
- Lead and develop a high performing team (3+) across geographies. Create a culture of equity and belonging for all.
Finer print
- 8-10+ years’ experience in Sports Marketing.
- A passion for sport and fitness including a strong network of industry contacts.
- Contract negotiation expertise.
- Team management experience.
- Written, presentation and verbal communication skills.
Must haves
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Deep understanding of the power of connection and relationships within the community.
- Pioneering self-starter, motivated by doing things differently and participating in an innovative, goals-oriented environment.
- An inclusive & equitable mindset, listening intently and communicating with honesty and empathy.
- Experience in enrolling, inspiring, influencing and bringing out the best in others.
- Has fun while delivering great results.
Senior Manager, Sports Marketing, EMEA in London employer: LULULEMON
Contact Detail:
LULULEMON Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Sports Marketing, EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports marketing scene. Attend events, join online forums, and don’t be shy to reach out to potential contacts on LinkedIn. Remember, it’s all about building those authentic relationships!
✨Tip Number 2
Show off your passion for sport and fitness! When you get the chance to chat with hiring managers or during interviews, share your experiences and insights. Let them see that you live and breathe the values of lululemon and the sports community.
✨Tip Number 3
Prepare for those interviews by researching lululemon’s Ambassador programme and their community initiatives. Be ready to discuss how you can contribute to their goals and bring innovative ideas to the table. We want to see your entrepreneurial spirit shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and hit that apply button!
We think you need these skills to ace Senior Manager, Sports Marketing, EMEA in London
Some tips for your application 🫡
Show Your Passion: Make sure to highlight your love for sports and fitness in your application. We want to see how your enthusiasm aligns with lululemon's mission and values, so let that passion shine through!
Tailor Your Experience: When detailing your experience, focus on relevant roles that showcase your skills in sports marketing and team management. We’re looking for specific examples that demonstrate your ability to innovate and build relationships.
Be Authentic: Authenticity is key! Use your own voice and style in your written application. We appreciate honesty and a genuine approach, so don’t be afraid to let your personality come through.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with lululemon!
How to prepare for a job interview at LULULEMON
✨Know Your Stuff
Before the interview, dive deep into lululemon's brand values and their approach to sports marketing. Familiarise yourself with their Ambassador programme and think about how your experience aligns with their mission. This will show that you're genuinely interested and prepared.
✨Showcase Your Network
Since this role requires a strong network in the sports industry, be ready to discuss your connections and how they can benefit lululemon. Bring examples of past collaborations or partnerships you've fostered, and how these relationships have driven success.
✨Demonstrate Leadership Skills
As a Senior Manager, you'll need to lead a team effectively. Prepare to share specific examples of how you've managed teams in the past, focusing on how you’ve created a culture of equity and belonging. Highlight any innovative strategies you've implemented to inspire your team.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific situations, like negotiating contracts or managing cross-functional teams. Think through potential scenarios in advance and prepare your responses to demonstrate your problem-solving skills and strategic thinking.