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- Tasks: Lead the Sports Marketing team to build authentic relationships with athletes and drive brand awareness.
- Company: Join lululemon, a global leader in healthy lifestyle athletic apparel.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal and professional growth.
- Other info: Dynamic role with a focus on innovation and community connection.
- Why this job: Make an impact in the sports community while working with passionate individuals.
- Qualifications: 8-10+ years in Sports Marketing and strong team management skills required.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Lululemon is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.
The Sports Marketing team at lululemon is responsible for building authentic, long‑term relationships with best‑in‑class athletes, trainers, & yogis and offering a win‑win partnership that brings to life shared values and purpose. The Senior Manager, Sports Marketing, EMEA, leads the regional Sports Marketing team, overseeing the entire Ambassador ecosystem in EMEA, to drive awareness and familiarity of lululemon. This is a permanent position reporting into the Director, Community, Sports Marketing & Events, EMEA.
Core Responsibilities
- Lead the regional Sports Marketing team to innovate, strategise & identify a best‑in‑class Ambassador bench in EMEA that grows brand awareness, familiarity and equity.
- Ensure excellent working relationships with Ambassadors including negotiating, monitoring and off‑boarding contracts and driving optimum output for all parties.
- Work cross‑functionally with regional colleagues to elevate, amplify & leverage Ambassadors to drive business growth. Develop optimum internal processes to support.
- Develop a strong working relationship with the global Sports Marketing team, ensuring strategic consistency in region and collaboration on visiting global Ambassadors.
- Set and uphold standards for the recruitment of Store Ambassadors.
- Support franchise partners to live into the key principles of the lululemon Ambassador programme.
- Oversee the Community Initiatives fund programme.
- Manage annual strategies, reporting and budgets.
- Lead and develop a high performing team (3+) across geographies. Create a culture of equity and belonging for all.
Finer print
- 8‑10+ years' experience in Sports Marketing.
- A passion for sport and fitness including a strong network of industry contacts.
- Contract negotiation expertise.
- Team management experience.
- Written, presentation and verbal communication skills.
Must haves
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Deep understanding of the power of connection and relationships within the community.
- Pioneering self‑starter, motivated by doing things differently and participating in an innovative, goals‑oriented environment.
- An inclusive & equitable mindset, listening intently and communicating with honesty and empathy.
- Experience in enrolling, inspiring, influencing and bringing out the best in others.
- Has fun while delivering great results.
lululemon Senior Manager, Sports Marketing, EMEA in London employer: LULULEMON
Contact Detail:
LULULEMON Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land lululemon Senior Manager, Sports Marketing, EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports marketing scene. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for sport and fitness! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your experiences and how they relate to lululemon’s values. Authenticity goes a long way in making a memorable impression.
✨Tip Number 3
Prepare for interviews by researching lululemon’s community initiatives and ambassador programmes. Be ready to discuss how you can contribute to their mission and bring innovative ideas to the table. Tailoring your approach shows you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the lululemon team. Let’s make it happen together!
We think you need these skills to ace lululemon Senior Manager, Sports Marketing, EMEA in London
Some tips for your application 🫡
Show Your Passion for Sports: When you're writing your application, let your love for sports and fitness shine through. We want to see how your enthusiasm aligns with lululemon's mission and values. Share any personal experiences that highlight your connection to the athletic community!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in sports marketing and team management. We appreciate when candidates take the time to connect their skills to what we're looking for in a Senior Manager.
Be Authentic: We value genuine connections, so be yourself in your application. Share your unique story and how it relates to the role. Authenticity goes a long way in making a memorable impression on us!
Apply Through Our Website: For the best chance of success, make sure to submit your application through our official website. This helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at LULULEMON
✨Know Your Stuff
Before the interview, dive deep into lululemon's brand values and their approach to sports marketing. Familiarise yourself with their Ambassador programme and think about how your experience aligns with their mission. This will show that you're genuinely interested and prepared.
✨Showcase Your Network
Since this role requires a strong network in the sports industry, come ready to discuss your connections. Share specific examples of how you've leveraged these relationships in past roles to drive brand awareness or community engagement.
✨Demonstrate Leadership Skills
As a Senior Manager, you'll need to lead a team effectively. Prepare to discuss your management style and provide examples of how you've developed high-performing teams in the past. Highlight any initiatives you've led that fostered a culture of equity and belonging.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like negotiating contracts or managing cross-functional teams. Think through potential scenarios in advance and be ready to articulate your thought process and decision-making skills.