lululemon Marketing Director Global Franchise in London

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. We create transformational products and experiences that support people in moving, growing, connecting, and being well. Our success is attributed to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. We focus on creating positive change to build a healthier, thriving future, including creating an equitable, inclusive and growth-focused environment for our people.

The vision of the Brand Management and Partnerships team is to build an iconic global brand with local relevance across EMEA and global franchise markets. We are the guardians of the lululemon brand, ensuring we show up in the right way across all channels, markets, and partnerships. We fuel business success by connecting consumers to our purpose, personality and beliefs through every activation.

The Marketing Director, Global Franchise is responsible for collaborating with global franchise partners to design and execute strategies and plans that grow awareness and acquire new guests to deliver business targets. They own franchise marketing leader relationships and oversee the day-to-day running of global franchise marketing, enabling partners with cross-channel brand knowledge and best practice tools. They act as the conduit between franchise partners and lululemon, optimising communication and processes to ensure partners are enabled to build and execute their marketing plans.

• Forge strong relationships with franchise leaders across multiple functions.
• Collaborate with franchise partners to develop and execute marketing strategies that are globally consistent but regionally relevant to achieve partners' brand and business goals.
• Drive the franchise go-to-market process, partnering with regional lululemon teams across Brand, Product and channels.
• Own product x brand calendars for each franchise partner that align with global and regional lululemon calendars.
• Collaborate with partners to develop and deliver end-to-end franchise marketing campaigns.
• Design and execute processes that enable efficient information sharing between internal teams and franchise partners.
• Manage reporting requirements on a weekly, monthly and quarterly basis.
• Support the lululemon and franchise Creative and RBE teams.
• Lead and develop a high-performing Franchise Marketing team within an inclusive growth culture.
• Manage the functional annual budget process (AOP) and workforce planning.

Qualifications:

• 12-15+ years as a senior integrated marketeer working with franchise partners across multiple markets, ideally for a premium, purpose-led, global business. Apparel preferred.
• Proven expertise in navigating international business to business relationships.
• Geopolitical awareness including experience across multiple geographies with the Middle East, Israel, India, and South America an advantage.
• Experience managing and developing a team.
• Outstanding communication skills.

Must haves:

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working.

Compensation and benefits package:

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognises exceptional individual and team performance. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. Permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings.

• Extended health and dental benefits, and mental health plans.
• Paid time off.
• Savings and retirement plan matching.
• Generous employee discount.
• Fitness & yoga classes.
• Parenthood top-up.
• Extensive catalog of development course offerings.
• People networks, mentorship programs, and leadership series.

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Workplace arrangement: Hybrid. In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.