lululemon Director, Retail Brand Experience, EMEA and Global Franchise in London

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth‐focused environment for our people.

The Visual Merchandising and Retail Brand Experience team brings lululemon's brand and product stories to life across physical retail. Working at the intersection of brand, product, store design, and retail execution, the team ensures every store delivers a consistent, premium, and locally relevant guest experience.

This role leads Visual Merchandising and Retail Brand Experience across EMEA and global franchise markets, supporting and developing the team and driving an elevated level of brand and product storytelling across the fleet of 100+ stores. They lead planning strategy, VM, styling, windows, in‐store marketing, and store opening execution, shaping how lululemon shows up in both company‐owned and partner‐operated stores. The Director plays a critical role in scaling brand excellence, enabling local teams and franchise partners, and evolving the retail experience as the business grows.

Core Responsibilities:

• Create and implement retail brand and product storytelling vision, strategy, and initiatives across EMEA and global franchise.
• Ensure a world‐class, inclusive guest experience across all retail locations, aligned with lululemon's brand values.
• Align Retail Brand Experience strategies with Brand, Product Merchandising, and Channel calendars.
• Partner with Store Design to define guest journeys, layouts, zoning, and experiential moments for new store openings and revitalisations.
• Oversee the development and execution of windows, signage, visual merchandising, styling, and seasonal and 365 product storytelling strategies.
• Provide senior‐level direction, coaching, and feedback to franchise partners to ensure high‐quality, on‐brand execution adapted to local markets.
• Develop and leverage market insights and trends to inform and influence regional and global strategies.
• Lead, inspire, and develop a high‐performing team of retail storytellers, driving excellence in creative execution and commercial impact.
• Operate as a key cross‐functional partner across Brand, Merchandising, Store Design, Marketing, and Retail Operations.
• Drive regional Brand Marketing functional strategy as part of the Brand Marketing Leadership Team for EMEA and Global Franchise.

Qualifications:

• 12+ years' experience leading visual merchandising, retail brand experience, or retail marketing within a consumer‐focused global brand.
• Proven regional retail leadership experience, with EMEA exposure required.
• Demonstrated success working across multi‐market and multicultural retail environments.
• Strong people leadership experience, building and developing high‐performing regional or global teams.
• Proven ability to work effectively with and influence cross‐functional partners at a senior level.

Must Haves:

• Deep understanding of retail storytelling, guest experience, and visual execution at scale, with apparel experience essential and luxury/ athletic preferred.
• Strong commercial mindset - able to link creative direction to business outcomes.
• Experience influencing franchise or partner‐led retail models.
• Ability to create environments where different perspectives, cultures, and voices are valued and reflected in retail execution.
• Confident, credible senior presence with the ability to inspire and align diverse stakeholders.
• Thrives in a fast‐paced, high‐growth, entrepreneurial environment.
• Genuine alignment with lululemon's values, including wellbeing, movement, community, and belonging.

In‐person collaboration and connection are important to our culture. Work is performed onsite at our London office, 4 days per week.