At a Glance
- Tasks: Lead digital marketing strategies for franchise partners and manage paid social campaigns.
- Company: Join lululemon, a leader in innovative performance apparel and community engagement.
- Benefits: Enjoy competitive pay, inclusive culture, and opportunities for personal growth.
- Other info: Dynamic team environment focused on innovation and positive change.
- Why this job: Make a real impact in digital marketing while promoting wellness and connection.
- Qualifications: 5+ years in digital marketing with expertise in paid social and campaign optimisation.
The predicted salary is between 50000 - 65000 £ per year.
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this Team
The EMEA Digital Marketing team exists to define and execute the digital strategy for customer acquisition and retention. Our goal is to drive omni-channel sales for our European business and grow our community. We utilise a range of acquisition channels including Search, Affiliate & Influencer Marketing, Paid Media and Email to deliver elevated digital experiences, drive purchase and engage beyond transactions. We’re continually diversifying and optimising our digital marketing channel mix and target markets to reach new guests, increase brand awareness and drive efficient business growth.
The Franchise business is expanding lululemon beyond our vertical channels, by partnering with select franchise partners in priority international markets. We enable partners to deliver the lululemon brand and guest experience across stores and digital touchpoints.
What you’ll do
- Strategy enrolment and alignment: socialize our internal marketing strategy and calendar with Franchise partners, aligning their plans where possible
- Plan review and approval: define and operate an approval process for Franchise DM campaigns against standards for channel best practice and brand safety
- Campaign builds & execution: build, deploy and manage paid social campaigns for Franchise partners based on their requirements
- Coaching and upskilling: provide structured feedback and hands‑on support, identifying knowledge gaps in Digital Marketing and facilitating enablement with internal experts
- Performance & insights: consolidate reporting, trends and opportunities across the Franchise portfolio, surfacing actionable insights
- Standards, tooling and templates: maintain playbooks, plan templates, QA checklists, and measurement frameworks to ensure consistency across partners
- Quality & compliance: safeguard brand standards, data and privacy compliance, and platform best practices
Qualifications
- 5+ years experience in digital marketing with strong proficiency in paid social and performance channels
- Hands‑on experience building, launching and optimising campaigns across major platforms (e.g., Meta, TikTok, YouTube, Snapchat)
- Demonstrated ability to interpret performance data and translate insights into recommendations
- Franchise, regional or multi‑market experience
- Experience supporting multiple markets, partners or stakeholders with varying levels of capability
- Ability to influence and align external partners to central strategy, guardrails and ways of working
- Strategic and operational skills
- Strong understanding of end‑to‑end campaign planning: briefing, approvals, execution, QA, measurement
- Ability to establish process, templates and operating rhythms to create consistency across partners
- Skilled at managing multiple partner plans simultaneously and prioritising effectively
- Stakeholder management and communication
- Proven ability to coach, upskill and provide structured feedback to partners with differing levels of digital maturity
- Excellent communication skills, including the ability to simplify complex digital concepts
- Comfortable managing escalations and safeguarding brand, compliance and quality standards
- Analytical & insight skills: proficiency with performance dashboards, reporting tools and platform analytics
- Familiarity with creative best practice and QA process across paid channels
Must Haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results
- Communicates with honesty and kindness, and creates the space for others to do the same
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure
- Fosters connection by putting people first and building trusting relationships
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously
NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline.
Franchise Digital Marketing Lead — Paid Social & Growth in London employer: LULULEMON
At lululemon, we pride ourselves on being an exceptional employer that champions innovation and inclusivity within our vibrant work culture. As a Franchise Digital Marketing Lead, you will thrive in an environment that prioritises personal growth and development, offering ample opportunities to enhance your skills while collaborating with passionate individuals who share a commitment to creating positive change. Our EMEA team is dedicated to driving impactful digital strategies, ensuring that you play a vital role in expanding our community and brand presence across diverse markets.
StudySmarter Expert Advice🤫
We think this is how you could land Franchise Digital Marketing Lead — Paid Social & Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital marketing campaigns. This will give potential employers a taste of what you can bring to the table, especially in paid social and growth strategies.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand lululemon's values and how they align with your own. This will help you answer questions confidently and show that you're genuinely interested in being part of their team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team and are familiar with the process.
We think you need these skills to ace Franchise Digital Marketing Lead — Paid Social & Growth in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for digital marketing and the lululemon brand shine through. We want to see how your personal values align with our mission of creating positive change and building a thriving future.
Tailor Your Experience:Make sure to highlight your relevant experience in paid social and performance channels. We’re looking for specific examples of campaigns you’ve built and optimised, so don’t hold back on the details that showcase your skills!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to explain your achievements and how they relate to the role. We appreciate well-structured applications that are easy to read and understand.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at LULULEMON
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing, especially paid social channels like Meta, TikTok, and YouTube. Be ready to discuss specific campaigns you've worked on, what strategies you used, and how you optimised them for better performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to interpret performance data. Bring examples of how you've turned insights into actionable recommendations in past roles. This will show that you can not only analyse data but also apply it effectively to drive results.
✨Understand the Franchise Model
Familiarise yourself with how franchise partnerships work, especially in a digital marketing context. Be ready to discuss how you would align marketing strategies with franchise partners and ensure brand consistency across different markets.
✨Communicate Clearly and Confidently
Practice simplifying complex digital concepts, as you'll need to communicate effectively with partners who may have varying levels of digital maturity. Think about how you can convey your ideas clearly while fostering a collaborative atmosphere.
