At a Glance
- Tasks: Lead digital marketing strategies and manage paid social campaigns for franchise partners.
- Company: Join lululemon, a leader in innovative performance apparel and community engagement.
- Benefits: Enjoy a vibrant work culture, competitive pay, and opportunities for personal growth.
- Other info: Be part of a diverse team focused on positive change and community building.
- Why this job: Make a real impact in digital marketing while promoting wellness and connection.
- Qualifications: 5+ years in digital marketing with expertise in paid social channels.
The predicted salary is between 50000 - 65000 £ per year.
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this Team
The EMEA Digital Marketing team exists to define and execute the digital strategy for customer acquisition and retention. Our goal is to drive omni-channel sales for our European business and grow our community. We utilise a range of acquisition channels including Search, Affiliate & Influencer Marketing, Paid Media and Email to deliver elevated digital experiences, drive purchase and engage beyond transactions. We’re continually diversifying and optimising our digital marketing channel mix and target markets to reach new guests, increase brand awareness and drive efficient business growth. The Franchise business is expanding lululemon beyond our vertical channels, by partnering with select franchise partners in priority international markets. We enable partners to deliver the lululemon brand and guest experience across stores and digital touchpoints.
What you’ll do
- Strategy enrolment and alignment: socialise our internal marketing strategy and calendar with Franchise partners, aligning their plans where possible.
- Plan review and approval: define and operate an approval process for Franchise DM campaigns against standards for channel best practice and brand safety.
- Campaign builds & execution: build, deploy and manage paid social campaigns for Franchise partners based on their requirements.
- Coaching and upskilling: provide structured feedback and hands‑on support, identifying knowledge gaps in Digital Marketing and facilitating enablement with internal experts.
- Performance & insights: consolidate reporting, trends and opportunities across the Franchise portfolio, surfacing actionable insights.
- Standards, tooling and templates: maintain playbooks, plan templates, QA checklists, and measurement frameworks to ensure consistency across partners.
- Quality & compliance: safeguard brand standards, data and privacy compliance, and platform best practices.
Qualifications
- 5+ years experience in digital marketing with strong proficiency in paid social and performance channels.
- Hands‑on experience building, launching and optimising campaigns across major platforms (e.g., Meta, TikTok, YouTube, Snapchat).
- Demonstrated ability to interpret performance data and translate insights into recommendations.
- Franchise, regional or multi‑market experience.
- Experience supporting multiple markets, partners or stakeholders with varying levels of capability.
- Ability to influence and align external partners to central strategy, guardrails and ways of working.
- Strategic and operational skills.
- Strong understanding of end‑to‑end campaign planning: briefing, approvals, execution, QA, measurement.
- Ability to establish process, templates and operating rhythms to create consistency across partners.
- Skilled at managing multiple partner plans simultaneously and prioritising effectively.
- Stakeholder management and communication.
- Proven ability to coach, upskill and provide structured feedback to partners with differing levels of digital maturity.
- Excellent communication skills, including the ability to simplify complex digital concepts.
- Comfortable managing escalations and safeguarding brand, compliance and quality standards.
- Analytical & insight skills: proficiency with performance dashboards, reporting tools and platform analytics.
- Familiarity with creative best practice and QA process across paid channels.
Must Haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
Franchise Digital Marketing Lead — Paid Social & Growth employer: LULULEMON
At lululemon, we pride ourselves on being an exceptional employer that champions innovation and inclusivity within our vibrant work culture. Our commitment to employee growth is evident through tailored coaching and upskilling opportunities, ensuring that every team member can thrive in their role while contributing to our mission of creating positive change in the communities we serve. Located in a dynamic environment, our EMEA Digital Marketing team fosters collaboration and creativity, making it an ideal place for passionate individuals to make a meaningful impact in the world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Franchise Digital Marketing Lead — Paid Social & Growth
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at lululemon or similar companies. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital marketing campaigns, especially in paid social. Highlight your successes and how you’ve driven growth. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Prepare for the interview like it’s a big game day! Research lululemon’s values, recent campaigns, and their approach to digital marketing. Be ready to discuss how your experience aligns with their goals and how you can contribute to their mission of creating positive change.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the lululemon community. Let’s get you that dream job!
We think you need these skills to ace Franchise Digital Marketing Lead — Paid Social & Growth
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see how your experience aligns with our mission at lululemon and how you can contribute to our innovative team.
Tailor Your Application:Make sure to customise your CV and cover letter for the Franchise Digital Marketing Lead role. Highlight your relevant experience in paid social and performance channels, and don’t forget to mention any multi-market experience you've had!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your achievements and skills, making it easy for us to see why you’re a great fit for the role. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at LULULEMON
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of paid social and performance channels. Be ready to discuss specific campaigns you've built and optimised, especially on platforms like Meta and TikTok. Showing that you can interpret performance data and translate insights into actionable recommendations will definitely impress.
✨Understand the Franchise Model
Familiarise yourself with how franchise partnerships work, especially in a digital marketing context. Be prepared to talk about how you would align internal marketing strategies with franchise partners and how you can support them in executing successful campaigns.
✨Showcase Your Coaching Skills
Since this role involves coaching and upskilling partners, think of examples where you've successfully provided feedback or training. Highlight your ability to simplify complex digital concepts for those with varying levels of expertise. This will demonstrate your leadership potential.
✨Be Data-Driven
Prepare to discuss how you use analytics and performance dashboards to inform your decisions. Bring examples of how you've consolidated reporting and identified trends in past roles. This shows that you're not just creative but also strategic and results-oriented.
