Senior Manager, Social Content & Creators
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The social content & creators team is responsible for shaping the brand’s social presence through culturally relevant storytelling, high‑quality content creation, and strategic influencer partnerships. The team manages the strategy, production and delivery of content across owned, earned & creator social channels in EMEA, driving brand awareness and consideration in the region.
A day in the life: what you’ll do
Reporting into the Director for Brand & Partnerships, the Senior Manager, Social Content & Creators leads the vision and execution of lululemon’s social media & creator ecosystem in EMEA. This role blends channel & social‑first creative strategy with hands‑on production — ideal for someone who can concept, create, and distribute standout social content while leading a team and building relationships that amplify the brand’s voice, in line with commercial objectives.
- You will be responsible for driving strategy, production and performance of the social media, creator and influencer marketing channels in support of brand & commercial KPI’s.
- You’ll lead the development of platform‑specific strategies, oversee content production from ideation to execution, and manage influencer programs that drive awareness, engagement, and brand affinity.
- Lead the development of social‑first creative strategy, staying ahead of cultural and platform trends to shape elevated, high‑impact content.
- Oversee content production from concept through execution — including briefing, directing, and delivering best‑in‑class social creative.
- Manage large‑scale, multi‑platform campaigns, ensuring cohesive storytelling and seamless integration across the full guest/customer funnel.
- Build, nurture, and negotiate relationships with key influencers, creators, and creator networks, identifying new partnership opportunities for growth.
- Ensure social and creator content is leveraged across marketing, PR, brand, and product teams to maximise reach and impact.
- Champion social and creator channels as critical touchpoints in the customer journey, advocating for their role in broader marketing initiatives.
- Oversee advanced analytics, reporting, and insights to measure performance, optimise strategy, and inform decision‑making.
- Manage the social & creator team, fostering a culture of innovation, creative excellence, and operational rigour.
- Own and manage the social and creator budget, ensuring efficient allocation across content, partnerships, tools, and production.
- Identify cultural moments, trends, and platform shifts to keep the brand relevant, elevated and distinct.
- Ensure our IDEA commitments are reflected throughout all aspects of our Social content & Creator work
Qualifications, skills & experience
- 8+ years of experience in social media, content creation, influencer marketing roles, with a proven track record of delivering successful campaigns across multiple platforms.
- Proficient in using analytics tools to measure performance, optimize strategies, and report on results. (Creator IQ (or an equivalent creator platform) and Awin)
- Strong understanding of platform algorithms, audience behaviours, and content formats.
- Excellent copywriting skills with a social‑native tone.
- Experience managing social media and influencer strategies across multiple markets, ideally within EMEA.
- Strong leadership skills and the ability to collaborate across functions and departments to provide engaging experiences for our guests.
- Strong organizational skills with the ability to prioritize ruthlessly and focus on what matters.
Must haves
- Acknowledge the presence of choice in every moment and take personal responsibility.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working.
Role Classification
This role is classified as Hybrid under our global SSC Hybrid Workplace Policy:
[Hybrid]
In‑person collaboration is important, work is performed from the office at least 4 days per week.
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest.
Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
Lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at accommodations@lululemon.com. In your email, please include the position title, the location of the position and the nature of your request.
