Programmatic Lead

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth‑focused environment for our people.

about this team

The Performance Marketing team sits within the EMEA Digital Marketing organisation and is responsible for defining and executing the regional strategy for guest acquisition and retention across paid digital channels. We utilise a diverse mix of channels—including Paid Media (i.e., Paid Social and Programmatic Display), Paid Search and Affiliates Marketing—to deliver elevated digital experiences, drive omni‑channel sales and reach new guests across our European markets. The team partners closely with Brand, Creative, CRM and MarSci stakeholders to optimise channel performance, diversify our media mix and enable efficient, scalable growth across the EMEA region.

a day in the life: what you’ll do

• As the Programmatic Lead for EMEA, you will serve as the programmatic and display expert for the region, owning channel‑level media plans and guiding the strategic application of programmatic best practices to deliver against performance and brand objectives.
• You will lead the optimisation approach, shape channel testing frameworks, and ensure programmatic excellence by collaborating closely with Brand, Creative and external partners.
• Supported by the Paid Media Specialist on day‑to‑day execution, you will focus on elevating channel performance, enhancing our use of emerging formats and ensuring programmatic activity is aligned with wider digital and brand priorities.
• Plan, launch and optimise programmatic and display campaigns, staying hands‑on in platforms and activation tools.
• Own pacing, budget management and channel optimisation strategy for Programmatic.
• Lead planning and activation of innovative digital formats including DOOH, CTV, audio and emerging opportunities.
• Partner with Brand & Media stakeholders to translate campaign concepts into scalable Programmatic executions.
• Serve as QA owner for reporting, setups and optimisation work conducted by the Paid Media Specialist.
• Translate objectives and channel goals into Programmatic media plans, ensuring accuracy and alignment to business priorities.
• Support measurement initiatives through rigorous data collection and analysis.
• Collaborate with external vendors and technology partners to enhance activation and innovation.

qualifications

• 4 years specialised experience in Programmatic and Display across EMEA markets, activating both Brand and Performance campaigns.
• Deep understanding of programmatic optimisation, inventory sources, ad formats and measurement.
• Experience operating across emerging digital channels (DOOH, CTV, audio).
• Strong analytical competencies and familiarity with measurement frameworks.
• Ability to collaborate cross‑functionally and influence technical and creative partners.

must haves

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.