At a Glance
- Tasks: Lead the Sports Marketing team to build authentic relationships with athletes and drive brand awareness.
- Company: Join lululemon, a leader in innovative performance apparel and community-focused culture.
- Benefits: Enjoy competitive pay, health benefits, career development, and a generous employee discount.
- Other info: Hybrid work environment with a focus on collaboration and personal growth.
- Why this job: Make a real impact in sports marketing while fostering connections and promoting wellness.
- Qualifications: 8-10 years in Sports Marketing, strong network, and team management experience required.
The predicted salary is between 63000 - 77000 £ per year.
Location: United Kingdom
City: London
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Sports Marketing team at lululemon is responsible for building authentic, long-term relationships with best-in-class athletes, trainers, & yogis and offering a win-win partnership that brings to life shared values and purpose. The Senior Manager, Sports Marketing, EMEA, leads the regional Sports Marketing team, overseeing the entire Ambassador ecosystem in EMEA, to drive awareness and familiarity of lululemon. This is a permanent position reporting into the Director, Community, Sports Marketing & Events, EMEA.
Core responsibilities
- Lead the regional Sports Marketing team to innovate, strategise & identify a best-in-class Ambassador bench in EMEA that grows brand awareness, familiarity and equity.
- Ensure excellent working relationships with Ambassadors including negotiating, monitoring and off-boarding contracts and driving optimum output for all parties.
- Work cross-functionally with regional colleagues to elevate, amplify & leverage Ambassadors to drive business growth. Develop optimum internal processes to support.
- Develop a strong working relationship with the global Sports Marketing team, ensuring strategic consistency in region and collaboration on visiting global Ambassadors.
- Set and uphold standards for the recruitment of Store Ambassadors.
- Support franchise partners to live into the key principles of the lululemon Ambassador programme.
- Oversee the Community Initiatives fund programme.
- Manage annual strategies, reporting and budgets.
- Lead and develop a high performing team (3+) across geographies. Create a culture of equity and belonging for all.
Qualifications
- 8-10+ years’ experience in Sports Marketing.
- A passion for sport and fitness including a strong network of industry contacts.
- Contract negotiation expertise.
- Team management experience.
- Written, presentation and verbal communication skills.
Must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Additional notes
Authorization to work in UK is required for this role.
Compensation and benefits package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognises exceptional individual and team performance. The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements. At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognising our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans.
- Paid time off.
- Savings and retirement plan matching.
- Generous employee discount.
- Fitness & yoga classes.
- Parenthood top-up.
- Extensive catalog of development course offerings.
- People networks, mentorship programs, and leadership series (to name a few).
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
Workplace arrangement
Hybrid. In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
Senior Manager, Sports Marketing in London employer: Lululemon Athletica
At lululemon, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Buyer at our Store Support Centre, you will enjoy comprehensive benefits, ample opportunities for professional growth, and the chance to collaborate with passionate teams dedicated to innovation in the apparel industry. Our commitment to employee development and a supportive environment makes lululemon a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Sports Marketing in London
✨Get Involved in Local Sports Communities
Dive into your local sports scene! Attend community games, coaching sessions, and meet-ups. Building relationships with coaches and team managers can help you uncover job opportunities before they even hit the job boards.
✨Leverage Internships and Volunteering
Even though you’re after a full-time role, don’t underestimate internships or volunteering in sports organisations. These positions not only give you hands-on experience but can also lead to permanent openings. Plus, it’s a fantastic way to make your face known in the industry!
✨Visit Sports Job Fairs
Keep an eye out for sports job fairs and career expos specific to the recreation management field. These events are goldmines for meeting hiring managers from organisations like Lululemon Athletica. Bring your A-game and be ready to chat about how you can contribute to their team!
✨Apply Through Our Website
Don't forget to check out openings on our site! Our listings will often include positions at excellent organisations in sports recreation management, including Lululemon Athletica. Applying directly through our platform increases your chances of getting noticed by recruiters. Let's get you that dream job!
We think you need these skills to ace Senior Manager, Sports Marketing in London
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining Lululemon Athletica aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at Lululemon Athletica
✨Highlight Your Passion for Sports
When chatting with Lululemon Athletica, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
