At a Glance
- Tasks: Lead brand protection strategies and combat counterfeiting across EMEA.
- Company: Join lululemon, a leader in innovative performance apparel.
- Benefits: Enjoy a hybrid work environment, competitive salary, and growth opportunities.
- Other info: Collaborative culture focused on connection, curiosity, and fun.
- Why this job: Make a real impact in protecting a beloved brand while developing your career.
- Qualifications: Experience in brand protection and strong communication skills required.
The predicted salary is between 56700 - 69300 £ per year.
Location: United Kingdom
State/Province/City: London
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Description & Requirements
Who we are: lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The lululemon Legal team’s purpose is to empower the business while navigating risk and playing in possibility. We are a team that cultivates a culture of connection and curiosity. We thrive by caring for the whole person, fostering an inclusive environment and having fun.
A day in the life: what you'll do
Based in the London Store Support Centre and reporting to the Senior Director, Associate General Counsel with a dotted line into our Global Brand Protection team, this is an exciting opportunity to join a growing and dynamic legal team supporting lululemon's operations across EMEA.
- Strategic Brand Protection Leadership
- Develop and execute the EMEA and Global Franchise Brand Protection strategy aligned to business and legal objectives.
- Identify, assess, and mitigate risks impacting lululemon’s intellectual property, reputation, products, and guests in EMEA.
- Build scalable programmes that support growth into new and emerging markets.
- Provide regular reporting, insights, and recommendations to senior leadership on trends, risks, opportunities, and enforcement outcomes.
- Counterfeit & Infringement Enforcement
- Work closely with global teams on initiatives to identify and address counterfeit products, trade mark infringement, parallel imports, grey market activity, and unauthorised sellers.
- Manage online and offline enforcement actions across marketplaces, social media platforms, independent websites, and physical retail environments in EMEA.
- Drive end-to-end supply chain investigations to identify manufacturers, distributors, suppliers, and organised counterfeit networks.
- Investigations & Intelligence
- Conduct strategic investigations across key EMEA cities, markets, platforms, and distribution channels.
- Develop intelligence-led programmes to identify and disrupt organised infringement networks both online and offline.
- Translate online intelligence into actionable enforcement opportunities, including raids, seizures, customs actions, and legal proceedings.
- Analyse counterfeit trends, emerging threats, and enforcement performance using data-driven reporting and insights.
- Law Enforcement & Customs Engagement
- Build and maintain strong relationships with customs authorities, police agencies, government bodies, and enforcement organisations in EMEA.
- Develop and deliver customs and law enforcement training programmes to increase awareness of lululemon products and priorities.
- Collaborate with enforcement partners to maximise counterfeit detections, detentions, seizures, and investigations.
- Support industry-wide initiatives through organisations such as INTA, EUIPO, IACC and Anti-Counterfeiting Group (ACG).
- Marketplace & Platform Partnerships
- Develop strategic relationships with key online marketplaces, social media platforms, and technology partners.
- Identify creative and proactive solutions to prevent infringement and improve enforcement outcomes.
- Participate in joint investigations and collaborative enforcement initiatives.
- Provide feedback and strategic direction to platform partners regarding tool enhancements and enforcement opportunities.
- Vendor & Programme Management
- Lead the onboarding, management, optimisation, and performance measurement of online monitoring, intelligence, and enforcement vendors.
- Manage budgets, performance metrics, and service delivery against agreed objectives.
- Continuously evaluate and implement new technologies, tools, and intelligence capabilities to improve programme effectiveness.
- Franchise & Emerging Market Support
- Act as the primary Brand Protection partner for franchise markets globally.
- Provide strategic guidance and operational support to franchise partners on enforcement, investigations, training, customs, and market-entry readiness.
- Develop brand protection toolkits, training resources, and reporting frameworks to support franchise and new market expansion.
- Ensure consistent global application of lululemon brand protection standards across partner markets.
- Stakeholder Engagement & Education
- Build strong relationships across Legal, Franchise, Digital, Supply Chain, Retail, Government Affairs, Product, and Regional Leadership teams.
- Develop and deliver internal training programmes to improve awareness of brand protection risks and opportunities.
- Serve as a trusted advisor on brand protection matters across the business.
- Align brand protection initiatives with broader business priorities and digital growth strategies.
Qualifications, skills & experience
- Brand Protection professional with strong experience gained in a consumer-facing business.
- Commercially minded, with a strong understanding of business operations, risk management and stakeholder priorities.
- Technically capable, with a broad understanding of the IP laws, regulations and processes that affect retail and consumer-led businesses across the UK and Europe.
- Strong communication skills and confidence interacting with senior stakeholders across a wide range of business functions.
- Strong analytical, drafting and problem-solving skills, with the ability to work independently and manage competing priorities.
- Comfortable operating in a fast-paced and evolving environment with a pragmatic and solutions-oriented approach.
- Strong work ethic, integrity and sound judgement.
- Curious, collaborative and eager to learn and develop.
Must haves
- Acknowledge the presence of choice in every moment and take personal responsibility.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working.
Role classification
This role is classified as Hybrid under our global SSC Hybrid Workplace Policy: Hybrid. In-person collaboration is important. Work is performed from the office at least 4 days per week.
Brand Protection Manager, EMEA in London employer: Lululemon Athletica
Lululemon Athletica is an exceptional employer that prioritises a vibrant work culture focused on inclusivity and teamwork, making it an ideal place for those passionate about enhancing guest experiences. Employees benefit from comprehensive personal and professional development opportunities, alongside a flexible schedule that accommodates work-life balance, all within the dynamic environment of Greater London. Join us to be part of a community that values integrity and accountability while enjoying a range of attractive benefits.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Protection Manager, EMEA in London
✨Get Involved in Law Societies
Join local law societies and attend their events – they're often a goldmine for networking and job opportunities in the legal field. Plus, it’s a great way to meet other budding lawyers and experienced solicitors who could provide vital insights and connections.
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Don’t underestimate the power of online platforms like LinkedIn and specific legal forums. Get active in discussions or share your thoughts on recent legal developments – this not only builds your visibility but also showcases your passion and knowledge in law.
✨Attend Career Fairs and Workshops
Look out for career fairs and workshops specifically focused on law. Many law firms, including Lululemon Athletica, will be scouting for fresh talent, so bring your A-game and don’t shy away from making a memorable impression.
✨Leverage Your University’s Career Services
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We think you need these skills to ace Brand Protection Manager, EMEA in London
Some tips for your application 🫡
Highlight Your Legal Knowledge:When applying for a full-time role in legal services at Lululemon Athletica, make sure to demonstrate your understanding of key legal principles and areas of law relevant to the position. Include any specific coursework, modules, or certifications, like LPC or BPTC qualifications, that showcase your legal expertise directly on your CV.
Showcase Your Research Skills:In the legal field, strong research skills are crucial. Use your application to illustrate how you've utilised these skills in past studies or work experiences – whether that's through past internships or significant projects. Mention any legal databases or tools you’re proficient in, as this can give you an edge.
Tailor That Cover Letter!:Your cover letter is your chance to shine! Make it personal by expressing your genuine interest in Lululemon Athletica and the specific role of Brand Protection Manager, EMEA. Talk about why you want to be part of their team, how your unique experiences align with their values, and why you’re passionate about the legal sector.
Stay Formal but Friendly:While we all know the legal world can be pretty formal, don’t be afraid to let a bit of personality shine through in your written application. Use a respectful tone, but feel free to inject a little warmth; this approach can help you stand out and show you're a great fit for Lululemon Athletica’s culture!
How to prepare for a job interview at Lululemon Athletica
✨Know Your Legal Principles
Brush up on foundational legal principles relevant to the specific area of law you’re applying for, whether it’s corporate, criminal, or family law. We might get asked situational questions to test your knowledge, so being articulate about key concepts will make you stand out.
✨Be Ready for Case Studies
Full-time legal roles often involve case studies during interviews. Prepare to analyse a hypothetical case and discuss your approach to it. Practising this with a peer or mentor can help us refine our reasoning and articulate a solid legal argument.
✨Show Off Your Research Skills
As legal professionals, strong research skills are a must. Have examples ready of how you've effectively used legal databases or conducted thorough legal research in your past experiences. It's a great way to demonstrate your readiness for the role at Lululemon Athletica.
✨Exude Professionalism and Confidence
In the legal field, professionalism is key. During the interview, we should maintain good eye contact and communicate clearly to show that we’re not just knowledgeable, but also confident. This can make a positive impression on your potential colleagues at Lululemon Athletica.
