At a Glance
- Tasks: Lead the regional copywriting team and craft compelling brand narratives.
- Company: Join lululemon, a leader in innovative performance apparel.
- Benefits: Enjoy competitive pay, health benefits, and generous employee discounts.
- Other info: Hybrid work environment with a focus on collaboration and personal growth.
- Why this job: Shape impactful storytelling for a globally recognised brand while fostering creativity.
- Qualifications: 8+ years in copywriting with leadership experience and a passion for storytelling.
The predicted salary is between 66150 - 80850 £ per year.
Description & Requirements who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits.
Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well.
We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.
As a company, we focus on creating positive change to build a healthier, thriving future.
In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
about this team
The Brand Creative team is responsible for delivering visual storytelling that brings the brand to life in a way that resonates with both new and existing guests.
We ensure that lululemon shows up as globally consistent and regionally relevant whilst brand differentiated within a crowded competitor space.
We fuel business success by connecting our guests to the heart of who we are - our purpose, our values, and our unique brand personality.
We bring the performance of our products to life and drive brand love, awareness, and demand throughout EMEA.
who you are
You're a storyteller, a strategist, and a team leader with a vision.
You lead with heart, think with clarity, and write with purpose.
You know how to shape brand narratives at scale-and you bring the energy, insight, and intuition to guide a regional team through big ideas and bigger impact.
about the role
As our Copy Director you'll lead the regional copywriting team, overseeing storytelling across all of lululemon's campaigns, brand initiatives, and product moments.
You'll drive creative copywriting strategy, manage a team of copywriters, and ensure every message reflects who we are and what we stand for-locally relevant, globally aligned, brand differentiated and deeply human.
You will be responsible for top tier brand campaigns (including OOH, Ambassador, in-store and experiential channels), plus oversight and direction of lower tier activity (including CRM and website).
This role reports into the VP, Brand Marketing, EMEA & Global Franchise core responsibilities
- Collaborate closely with global partners to champion worldwide tone of voice consistency
- Develop the copy strategy for EMEA campaigns, launches, and regional brand initiatives
- Lead and mentor writers, freelancers, and agency partners-delivering standout work that feels elevated, consistent, and brand differentiated
- Translate marketing and product strategies into clear, compelling storytelling
- Partner with Creative, Brand, Product, Digital, and Market teams across EMEA to ensure voice consistency and cultural relevance - even when copy is transcreated
- Guide briefing and concepting processes from kick-off to execution Use insights and data to craft sharper, more resonant messaging
- Present ideas and strategies to cross-functional partners and senior stakeholders with confidence and clarity
- Manage messaging consistency and direction for our brand and global franchise partners qualifications
- 8+ years of copywriting or brand storytelling experience, with 3+ years in a leadership role
- Expertise in campaign, product, and multichannel storytelling for a premium brand
- Proven success creating memorable campaigns with business impact
- Strong regional market understanding across EMEA and sensitivity to cultural nuance
- Strategic thinker with the ability to connect creative ideas to brand goals and business impact
- Exceptional writing, editing, and presentation skills
- Experience in lifestyle, fashion, sport, or wellbeing a must
- Experience co-creating with brand, talent and commercial partners
- A love of trends, tech, fashion, and everything shaping today's culture
- BA (Hons) in Communications, English, Journalism, or equivalent preferred must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.
compensation and benefits package lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance.
The base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity.
As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority.
We believe that when life works, work works.
We strive to be the place where inclusive leaders come to develop and enable all to be well.
Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements.
The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
- workplace arrangement
- Hybrid
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
lululemon Copy Director EMEA and Global Franchise in London employer: Lululemon Athletica Inc.
Lululemon Athletica Inc. is an attractive employer due to its focus on creating an equitable and inclusive environment. The company emphasizes professional growth and development, providing employees with opportunities to enhance their skills. Additionally, Lululemon fosters a strong sense of community and connection among its team members.
StudySmarter Expert Advice🤫
We think this is how you could land lululemon Copy Director EMEA and Global Franchise in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lululemon Athletica Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lululemon Athletica Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lululemon Athletica Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lululemon Athletica Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace lululemon Copy Director EMEA and Global Franchise in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lululemon Athletica Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lululemon Athletica Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lululemon Athletica Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lululemon Athletica Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lululemon Athletica Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lululemon Athletica Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
