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- Tasks: Be the face of LullaBellz, creating engaging on-camera content for TikTok and Instagram.
- Company: Join a fast-growing, female-founded brand that inspires confidence and empowerment.
- Benefits: Competitive salary, hybrid work model, and opportunities for creative growth.
- Why this job: Make an impact by driving engagement and sales through authentic, disruptive content.
- Qualifications: Confident on-camera presence, strong interest in hair and beauty, and content creation skills.
- Other info: Exciting opportunity to shape brand voice and connect with a vibrant community.
The predicted salary is between 26000 - 28000 ÂŁ per year.
LullaBellz is looking for a confident, commercially-minded, hair and beauty-obsessed on-camera creator to become a recognisable face of the brand across TikTok and Instagram. This is not a traditional social media role. We are looking for someone who can capture attention, build authority and drive performance through disruptive, platform-native content. You will act as a strategic organic lead, an on-camera presenter and TikTok Live Presenter confidently using styling and demonstrating our extensions while creating high-impact content that drives reach, engagement and revenue.
At LullaBellz, our mission is to inspire confidence. As an IT-girl brand with a “you CAN sit with us” attitude, we combine best-friend energy with big-sister authority. You will embody that tone daily—creating content that makes our audience feel seen, empowered and excited to transform their look.
Core Responsibilities
- Be the Face & Personality of LullaBellz (On-Camera Content Creation)
- Act as the recognisable on-camera presence of the brand
- Show up consistently across TikTok & Instagram
- Represent LullaBellz with warmth, confidence and authenticity
- Embody our values: confidence, kindness, ambition and empowerment
Drive Disruptive, High Engagement Content on Socials. This is not a role for someone who wants to post content, tick a box and move on. We are looking for someone obsessed with creating high-impact, high-engagement content—the kind that stops the scroll, sparks conversation and drives measurable performance. You should be excited by the challenge of creating content that people comment on, share and save—content that helps new customers discover LullaBellz and converts attention into action. We care about reach. We care about engagement. And we care about commercial impact.
The type of content we’re looking to create includes:
- Daily, feel-good content that inspires confidence, film hair transformations, styling demos and before/afters that feel real and achievable
- Tell mini-stories through content: self-belief moments, glow-ups, confidence shifts
- Focus on how hair makes someone feel, not just how it looks
- Confidence & self-belief transformations
- Street-style interviews and reaction content
- Kindness-led moments (compliments, reassurance, uplift)
- Real-life transformations in everyday settings
- Behind-the-scenes, day-in-the-life, and reality-style brand content
The goal is to create content unique to us that audiences recognise, return to and emotionally connect with.
From Idea to Impact
At LullaBellz, we believe the strongest ideas come from individuals who take ownership—from concept through to measurable results. You won’t just pitch ideas. You will bring them to life and take accountability for their performance. Working closely with the wider brand team, you will own the full lifecycle of your content, including:
- Developing disruptive, platform-native concepts aligned to commercial priorities
- Planning and structuring your content output around key trading moments, launches and campaigns
- Filming, editing and producing high-performing short-form video content
- Publishing and optimising content based on real-time performance data
- Analysing results and refining future content to continuously improve reach, engagement and conversion
We are looking for someone who treats content like a growth channel—not just creative output.
TikTok Live Presenting & Commerce
Alongside your core organic content responsibilities, you will play a key role in our TikTok Live commerce strategy, hosting 2–3 Lives per week. This is not an add-on. Live is a critical revenue channel for us. We are looking for someone who is confident using and styling our extensions in real time, able to educate, inspire and convert viewers through authentic product demonstration. Becoming a recognisable and trusted face of LullaBellz is a core part of this role. TikTok Live gives you the platform to build that connection at scale—driving trust, authority and measurable sales impact.
Your Responsibilities
- Host and present regular TikTok Lives, confidently demonstrating and styling LullaBellz extensions in real time.
- Drive live-session revenue through compelling product storytelling, urgency, and conversion-focused selling.
- Confidently use and style hair extensions on yourself, showcasing application, blending and transformation results live.
- Plan and structure live sessions around commercial priorities (stock levels, hero SKUs, campaigns, new launches).
The Kind of Person We’re Looking For
This is not a traditional social media role. We are looking for someone who wants to be at the centre of the brand’s voice—driving disruptive, performance-led content that attracts attention, builds authority and converts. You should apply for this role if:
- Are confident and compelling on camera, with natural presence and warmth
- Bring confidence without ego – you can lead a room and a Live session
- Think in hooks, series, cultural moments and story arcs – not just aesthetic posts
- Understand that social content is a growth channel, not just a creative outlet
- Are commercially aware and excited by the idea of content driving measurable sales impact
- Want to be a visible, public-facing representative of a fast-growing female-founded brand
- Thrive on testing, refining and pushing creative boundaries
- Genuinely use and love hair extensions, and can confidently apply and style them yourself
Authenticity is critical in this role. The ability to confidently wear, style and demonstrate hair extensions is a non-negotiable requirement.
Experience & Skills
- Confident and compelling on camera, with natural presence and authority
- Strong interest in hair, beauty or styling (personal or professional)
- Able to confidently apply and style hair extensions on yourself (essential)
- Strong instinct for TikTok & Instagram content, trends and platform behaviour
- Understands the difference between authentic, native content and over-produced advertising
- Thinks in hooks, storytelling and conversion – not just aesthetics
- Able to self-start: concept, script, film, edit and publish at speed
- Comfortable editing social-first video (CapCut, Premiere Pro, TikTok native tools)
- Commercially aware and interested in how content drives traffic, conversion and sales
- Confident reviewing performance data and adapting content accordingly
- Excellent written communication and strong visual storytelling ability
- Strong understanding of performance metrics (views, watch time, engagement)
This role requires someone who genuinely wears and loves hair extensions, and can confidently style them on themselves on camera.
Role Details
Salary: £26,000 – £28,000
Hybrid role: 3 days Manchester office, 2 days working from home
Organic Social Lead Creator (On-Camera) & Tik Tok Live Presenter in Manchester employer: LullaBellz
Contact Detail:
LullaBellz Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Organic Social Lead Creator (On-Camera) & Tik Tok Live Presenter in Manchester
✨Tip Number 1
Get your social media game on point! Start creating content that showcases your personality and style. Use TikTok and Instagram to demonstrate your skills with hair extensions, and don’t forget to engage with your audience—reply to comments and spark conversations!
✨Tip Number 2
Practice makes perfect! Go live on TikTok to get comfortable in front of the camera. Show off your styling techniques and interact with viewers in real-time. This will help you build confidence and a loyal following, which is key for landing that role.
✨Tip Number 3
Be authentic! Share your personal stories and experiences with hair extensions. People connect with realness, so let your passion shine through. This will not only make you relatable but also position you as a trusted voice in the beauty community.
✨Tip Number 4
Don’t just apply—show us what you’ve got! When you apply through our website, include links to your best content. Highlight your unique style and how you can drive engagement and sales for LullaBellz. We want to see your creativity in action!
We think you need these skills to ace Organic Social Lead Creator (On-Camera) & Tik Tok Live Presenter in Manchester
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for hair and beauty. Authenticity is key, so make sure your unique voice comes across.
Show Off Your Skills: Highlight your on-camera experience and any content creation you've done in the past. We’re looking for someone who can create engaging, high-impact content, so share examples that demonstrate your ability to capture attention and drive engagement.
Connect with Our Values: Make sure to align your application with our brand values of confidence, kindness, ambition, and empowerment. Show us how you embody these traits in your work and how you can inspire others through your content.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining the LullaBellz family!
How to prepare for a job interview at LullaBellz
✨Show Your Personality
This role is all about being the face of LullaBellz, so let your personality shine through! Be warm, confident, and authentic during the interview. Share stories that reflect your passion for hair and beauty, and how you embody the brand's values of confidence and empowerment.
✨Prepare Disruptive Content Ideas
Think outside the box and come prepared with some disruptive content ideas that align with LullaBellz's mission. Show how you can create high-impact, engaging content that stops the scroll. This will demonstrate your understanding of what makes content perform well on TikTok and Instagram.
✨Know Your Metrics
Familiarise yourself with key performance metrics like views, engagement, and conversion rates. Be ready to discuss how you've used data in the past to refine your content strategy. This shows that you treat social media as a growth channel, not just a creative outlet.
✨Practice Your On-Camera Presence
Since this role involves being on camera, practice your presentation skills beforehand. Record yourself demonstrating hair extensions or styling techniques, and review the footage to improve your delivery. Confidence on camera is crucial, so make sure you feel comfortable and natural when presenting.