At a Glance
- Tasks: Create engaging on-camera content for TikTok and Instagram, building community and confidence.
- Company: Join LullaBellz, a vibrant brand empowering women with a warm, friendly vibe.
- Benefits: Competitive salary, hybrid work model, and a chance to be the face of a trendy brand.
- Why this job: Inspire confidence and connect with a community while showcasing your creativity and personality.
- Qualifications: Confident on-camera presence, strong interest in hair/beauty, and social media savvy.
- Other info: Exciting opportunity for growth in a supportive, female-founded environment.
The predicted salary is between 26000 - 28000 £ per year.
LullaBellz is looking for a confident, charismatic, hair/beauty-obsessed on-camera Organic Social content creator to become the face, voice and personality of the brand across TikTok and Instagram. This is an extremely exciting role which is not just about posting content on our feed. It’s about building a feeling, a narrative and a community with our audience and beyond. Our mission is to inspire confidence and we’re looking for our organic social candidate to do just that!
We’re an IT girl brand with a you CAN sit with us attitude. Best friend vibes and big sister energy is where we aspire to position ourselves as a brand. You will act as a daily presenter for the brand - telling stories that resonate with our audience, building confidence, uplifting girls and women in our community, making LullaBellz feel human, warm and trustworthy. Your job is to make our audience feel seen, safe and inspired, while naturally guiding them towards our products through confidence and clarity, not pressure.
Core Responsibilities
- Be the Face & Personality of LullaBellz (On-Camera Content Creation)
- Act as the recognisable on-camera presence of the brand
- Show up consistently across TikTok & Instagram
- Represent LullaBellz with warmth, confidence and authenticity
- Embody our values: confidence, kindness, ambition and empowerment
Confidence-Led, Story-Driven Content Creation (Daily)
- Create daily, feel-good content that inspires confidence
- Film hair transformations, styling demos and before/afters that feel real and achievable
- Tell mini-stories through content: self-belief moments, glow-ups, confidence shifts
- Focus on how hair makes someone feel, not just how it looks
Series-Led Organic Strategy
- Content Series
- Confidence & self-belief transformations
- Street-style interviews and reaction content
- Kindness-led moments (compliments, reassurance, uplift)
- Real-life transformations in everyday settings
- Behind-the-scenes, day-in-the-life, and reality-style brand content
Community, Conversation & Trust Building
- Actively engage with comments and conversations on organic social
- Be a reassuring, friendly voice customers trust
- Help answer questions and reduce fear or overwhelm naturally through content
- Make customers feel part of the LullaBellz community – sister energy coming through!
Trend-Led, Fast Execution
- Jump on trends, sounds and cultural moments in real time
- Film lo-fi, social-native content quickly and intuitively
- Balance trend participation with long-term brand storytelling
The Kind of Person We’re Looking For
- Loves being on camera and brings confidence without ego
- Naturally uplifts others and believes kindness is powerful
- Understands that great brand content is about connection, not perfection
- Is excited to be a visible, public-facing representative of a female-founded brand
- Thinks in stories, series, hooks and moments - not just aesthetic posts
Experience & Skills
- Confident and comfortable on camera
- Strong interest in hair, beauty or styling (personal or professional)
- Able to style hair confidently on yourself or others
- Strong instinct for TikTok & Instagram content
- Understands what feels authentic vs over-produced
- Can self-start, script, film, edit and execute quickly
- Comfortable editing social-first video (CapCut / PremierePro, TikTok editing)
- Excellent writing skills and visual content creation abilities
- Strong understanding of performance metrics (views, watch time, engagement)
Role Details
Salary: £26,000 - £28,000
Hybrid role: 3 days Manchester office, 2 days working from home
Organic Social Lead Creator (On-Camera) - Brand Personality in Manchester employer: LullaBellz
Contact Detail:
LullaBellz Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Organic Social Lead Creator (On-Camera) - Brand Personality in Manchester
✨Tip Number 1
Get your social media game on point! Start creating content that showcases your personality and style. Use TikTok and Instagram to share your hair transformations and beauty tips, just like you would if you were the face of LullaBellz.
✨Tip Number 2
Engage with your audience! Respond to comments and messages to build a community around your content. Show them that you’re not just about the looks but also about uplifting and inspiring others.
✨Tip Number 3
Stay on top of trends! Keep an eye on what’s hot in the beauty and hair world, and don’t hesitate to jump on those trends. Authenticity is key, so make sure your content feels real and relatable.
✨Tip Number 4
Apply through our website! We want to see your unique flair and how you can embody the LullaBellz brand. Show us your confidence and creativity, and let’s inspire others together!
We think you need these skills to ace Organic Social Lead Creator (On-Camera) - Brand Personality in Manchester
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show off your confidence and charisma. Remember, this role is all about building a connection with our audience.
Show Your Passion: Make sure to highlight your love for hair and beauty in your application. Share any personal experiences or stories that showcase how these passions have shaped you. We’re looking for someone who truly embodies our brand values!
Engage with Our Community: In your written application, mention how you plan to engage with our audience on social media. Talk about your ideas for content that inspires confidence and builds community. We want to know how you’ll make LullaBellz feel warm and trustworthy!
Keep It Authentic: Authenticity is key! Avoid over-polished language and instead, write as if you’re chatting with a friend. Show us your unique voice and perspective, and remember to apply through our website for the best chance of standing out!
How to prepare for a job interview at LullaBellz
✨Show Your Personality
This role is all about being the face and voice of LullaBellz, so let your personality shine through! Be confident and charismatic during the interview. Share stories that reflect your passion for hair and beauty, and how you uplift others. Remember, they want someone who embodies their brand values!
✨Know Your Content
Familiarise yourself with TikTok and Instagram trends, especially those related to beauty and hair. Prepare examples of content you've created or ideas you have that align with LullaBellz's mission. Show them you understand what makes engaging, confidence-led content that resonates with an audience.
✨Engage Like a Pro
Since community building is key, think about how you would engage with followers. Prepare to discuss how you would respond to comments and create a welcoming atmosphere. They’re looking for someone who can make customers feel seen and part of the LullaBellz family!
✨Be Ready to Adapt
The fast-paced nature of social media means you need to be quick on your feet. During the interview, demonstrate your ability to jump on trends and create content in real-time. Share any experiences where you had to adapt quickly to changing circumstances or trends in your previous roles.