Head of Brand and Creative Performance Marketing · Manchester ·

Job Title: Head of Brand and Creative

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Reports to: Founder

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Key Stakeholders: Marketing team, SMT, Product, Paid Media and the wider business

\\nRole Summary\\n

The Head of Brand & Creative is responsible for owning and scaling LullaBellz's Creative Flywheel, delivering a consistent, high-volume pipeline of on-brand, performance-driven creative that fuels efficient growth.

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This role exists to build and operate an always-on creative engine, managing the full lifecycle of creative output from concept, testing and production through to iteration and launch.

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This is a high-impact, highly accountable role with a direct influence on cost per acquisition (CPA), creative performance, and our ability to scale paid spend confidently.

\\nKey Responsibilities\\nCreative Flywheel\\n

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• Own the end-to-end Creative Flywheel.

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• Be fully accountable for monthly creative output targets of 200+ new ads per month across formats and platforms.

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• Ensure creative quality, freshness, and brand consistency across the website, paid media, organic social, and all customer touchpoints.

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• Build and maintain a clear creative testing roadmap.

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• Translate performance insights into rapid creative iteration and output.

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\\nPerformance & Growth Impact\\n

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• Feed a consistent pipeline of high-quality creative inputs into paid media to improve efficiency and reduce CPA.

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• Work closely with paid media to understand performance signals and translate insights into rapid creative iteration.

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• Track, analyse, and improve creative success rates.

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• This role manages and coordinates creative execution across internal and external resources. Setting clear briefs, expectations and ensuring team capacity is aligned to creative demand.

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• This role does not manage paid media budgets or channel spend but is accountable for enabling paid media performance through high-quality creative delivery.

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\\nCampaigns & Brand\\n

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• Plan and lead quarterly brand and ad campaign shoots to refresh core creative and support brand moments.

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• Ensure all creative supports both customer acquisition and repeat purchase goals.

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• Once the flywheel is established, collaborate with marketing to build and execute the annual brand and trading calendar.

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• Ensure launches, promotions, and brand moments are fully resourced and creatively aligned and executed to a high standard.

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\\nTeam Structure & Leadership\\n

This role will initially operate with a lean execution team and is expected to lead output effectively within this structure. The Head of Brand & Creative is expected to prioritise, structure workflows, and maintain creative momentum during this phased team build.

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This role holds end-to-end ownership of creative strategy and execution, with autonomy to make day-to-day creative decisions within the agreed brand framework.

\\nWhat does success look like\\n

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• 200+ new ads live per month

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• ~20% creative success rate

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• Noticeably improved creative freshness across channels

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• Reduced CPA driven by stronger creative performance

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• A scalable creative system that enables increased ad spend with confidence

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• A proven engine that supports hitting and exceeding end of year DTC growth targets

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\\nFirst 90 Days Focus\\n

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• Establish Creative Flywheel workflows, cadence, and ownership

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• Deliver consistent weekly creative volume across core formats

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• Implement and begin iterating against the creative testing roadmap

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• Demonstrate measurable improvements in creative freshness and performance inputs

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\\nSkills & Experience\\n

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• Proven experience building and operating high-volume, performance-driven creative systems within DTC or ecommerce environments

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• Strong understanding of paid social creative best practices and testing frameworks

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• Experience working with high creative volumes and fast iteration cycles

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• Ability to turn a single asset into multiple formats, hooks, and executions

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• Strong leadership and briefing skills across in-house, offshore, and creator teams

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• Highly organised, systems-minded, and comfortable with accountability and targets

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• Confident using performance data to inform creative decisions

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• Comfortable operating hands-on within lean teams while building scalable systems

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\\nAdditional Role Information\\nDevelopment\\n

Opportunities for professional growth and development.

\\nContract\\n

40-hour permanent full-time position.

\\nSalary\\n

Competitive Base Salary + bonus structure based on clear performance targets.

\\nWork location\\n

Hybrid. 2 days working from home.