Head of Brand and Creative in Manchester

The Head of Brand & Creative is responsible for owning and scaling LullaBellz's Creative Flywheel, delivering a consistent, high-volume pipeline of on-brand, performance-driven creative that fuels efficient growth. This role exists to build and operate an always-on creative engine, managing the full lifecycle of creative output from concept, testing and production through to iteration and launch. This is a high-impact, highly accountable role with direct influence on cost per acquisition (CPA), creative performance, and our ability to scale paid spend confidently.

Key Responsibilities

• Creative Flywheel: Own the end-to-end Creative Flywheel. Be fully accountable for monthly creative output targets of 200+ new ads per month across formats and platforms. Ensure creative quality, freshness, and brand consistency across the website, paid media, organic social, and all customer touchpoints. Build and maintain a clear creative testing roadmap. Translate performance insights into rapid creative iteration and output.
• Performance & Growth Impact: Feed a consistent pipeline of high-quality creative inputs into paid media to improve efficiency and reduce CPA. Work closely with paid media to understand performance signals and translate insights into rapid creative iteration. Track, analyse, and improve creative success rates. Manage and coordinate creative execution across internal and external resources. Setting clear briefs, expectations and ensuring team capacity is aligned to creative demand.
• Campaigns & Brand: Plan and lead quarterly brand and ad campaign shoots to refresh core creative and support brand moments. Ensure all creative supports both customer acquisition and repeat purchase goals. Collaborate with marketing to build and execute the annual brand and trading calendar. Ensure launches, promotions, and brand moments are fully resourced and creatively aligned and executed to a high standard.
• Team Structure & Leadership: This role will initially operate with a lean execution team and is expected to lead output effectively within this structure. The Head of Brand & Creative holds end-to-end ownership of creative strategy and execution, with autonomy to make day-to-day creative decisions within the agreed brand framework.

What Does Success Look Like

• 200+ new ads live per month
• ~20% creative success rate
• Noticeably improved creative freshness across channels
• Reduced CPA driven by stronger creative performance
• A scalable creative system that enables increased ad spend with confidence
• A proven engine that supports hitting and exceeding end of year DTC growth targets

First 90 Days Focus

• Establish Creative Flywheel workflows, cadence, and ownership
• Deliver consistent weekly creative volume across core formats
• Implement and begin iterating against the creative testing roadmap
• Demonstrate measurable improvements in creative freshness and performance inputs

Skills & Experience

• Proven experience building and operating high-volume, performance-driven creative systems within DTC or ecommerce environments
• Strong understanding of paid social creative best practices and testing frameworks
• Experience working with high creative volumes and fast iteration cycles
• Ability to turn a single asset into multiple formats, hooks, and executions
• Strong leadership and briefing skills across in-house, offshore, and creator teams
• Highly organised, systems-minded, and comfortable with accountability and targets
• Confident using performance data to inform creative decisions
• Comfortable operating hands-on within lean teams while building scalable systems

Additional Role Information

• Development: Opportunities for professional growth and development.
• Contract: 40-hour permanent full-time position.
• Salary: Competitive Base Salary + bonus structure based on clear performance targets.
• Work location: Hybrid. 2 days working from home.