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- Tasks: Create and manage engaging content for a founder's personal brand across social media platforms.
- Company: Join a dynamic team led by a serial entrepreneur in the beauty and lifestyle sectors.
- Benefits: Remote work, competitive salary, and opportunities for travel and professional growth.
- Why this job: Be part of an exciting journey to build a personal brand into a thriving business.
- Qualifications: Experience in managing personal brands and strong video editing skills required.
- Other info: Long-term role with potential to evolve into a senior position.
The predicted salary is between 24500 - 26500 £ per year.
Remote-first (UK-based) Full-time Reports to: Laura Jayne Smith, Founder & Remote CEO
Important: This role is for the Founder’s Personal Brand. It does not manage LullaBellz brand social channels. This is not a typical social media job. This is an opportunity to build a personal brand into a business - alongside our founder herself. Laura Jayne Smith is a remote CEO, serial entrepreneur and founder operating across e-commerce, beauty, lifestyle and property. She builds businesses in real time, travels globally, and shares the behind-the-scenes reality of what it actually takes to create confidence, beauty, freedom and long-term success.
We’re hiring a Founder Social Media Coordinator & Editor to become Laura’s creative right hand - owning her personal social presence end-to-end and transforming real life into intelligent, aspirational, aesthetic content that builds trust, community and commercial leverage. This role exists to build Laura’s personal brand into a recognisable, trusted monetisable platform - and over time, into a standalone business in its own right.
Why this role is genuinely exciting
- Come on the journey with a founder as it unfolds in real time
- Occasionally travel (UK & internationally) to capture real life, not staged content
- Build a calm, repeatable content system that removes pressure rather than creates it
- Shape founder-led vlogs, POVs, diary content and docu-series
- Create “big sister” energy content that makes success feel achievable, not exhausting
- Grow into a senior role with ownership across growth, monetisation and partnerships
This is not a short-term hire. The long-term vision is for this role to evolve into Head of Personal Brand / Founder Brand Manager, leading the personal brand as a business with its own revenue streams, team and strategy. You won’t just be editing content - you’ll be helping build an asset that compounds.
What you’ll actually be doing
- Founder Content Strategy & Execution
- Own Laura’s personal content strategy across Instagram, TikTok, YouTube Shorts and LinkedIn (light-touch)
- Turn real life - business building, travel, routines, decisions, wins and losses - into consistent, high-performing content
- Build repeatable formats (founder diaries, POV vlogs, carousel storytelling, docu-series)
- Ensure a minimum 4-week content buffer at all time.
- Editing, Production & Aesthetic
- Edit short-form founder-led video (Reels, TikTok, Shorts)
- Apply strong hooks (visual or verbal in first 1–2 seconds)
- Add captions, overlays and pacing that feel premium but human
- Maintain an intelligent, aspirational, aesthetic editing style (never over‑produced or influencer‑led)
- Working Rhythm & Boundaries (Non-Negotiable)
- Content is planned 3 weeks in advance
- Laura does not film daily (1 day per week batch content)
- Silent vlogs, B-roll, diary clips and voice notes are encouraged
- If content isn’t filmed one week, it rolls forward - no pressure
- You protect the founder from admin, noise and online noise. Founder to create not consume content.
- Your job is to run the machine calmly, organised and with clarity.
- Community & Protection
- Manage comments and DMs
- Summarise audience insights kindly and strategically
- Build depth, trust and long-term community relationships
- Commercial & Growth Support
- Repurpose organic founder content into ad-ready formats
- Support founder-led paid campaigns where relevant
- Think commercially: this role must generate long-term ROI
- Lay the foundations for future monetisation (education, membership, partnerships)
Where this role sits
This role sits inside the Founder’s world, not HQ. You’ll collaborate with the wider team when needed, but your focus is always:
- Laura
- Her voice
- Her story
- Her audience
Founder Social and LullaBellz Organic Social are separate strategies and are treated as such.
You will love this role if you:
- Want to build something long-term, not just manage posts
- Are highly organised, proactive and calm under pressure
- Understand founder-led storytelling and social algorithms
- Care about systems, structure and sustainability
- Are emotionally intelligent and know how to protect a founder online
- Want your work to compound into real business value
Skills & Experience
You must have:
- Experience managing a founder or personal brand
- Strong short-form video editing skills
- Excellent copywriting and storytelling ability
- Deep understanding of Instagram & TikTok
- Commercial awareness and strategic thinking
- Right to work in the UK
- Willingness to travel occasionally (UK & international)
- Interest in beauty, business, lifestyle or entrepreneurship
Ready to Apply?
If you’re excited by:
- Building human-led brands
- Turning real life into defensible IP
- Working closely with a founder
- A remote first role with a requirement of 37.5 hours per week
We have a salary range of £24,500- £26,500 per annum in mind, though we are open to discussion based on skills and experience.
Founder Personal Brand – Social Media Coordinator & Editor Hood Street, Manchester employer: LullaBellz
Contact Detail:
LullaBellz Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founder Personal Brand – Social Media Coordinator & Editor Hood Street, Manchester
✨Tip Number 1
Get to know Laura Jayne Smith and her personal brand inside out. Follow her on social media, engage with her content, and understand her voice. This will help you tailor your approach and show that you're genuinely interested in building her brand.
✨Tip Number 2
Network like a pro! Reach out to people in the industry, attend relevant events, and connect with others who share your passion for personal branding and social media. Building relationships can open doors and give you insights that are invaluable.
✨Tip Number 3
Showcase your skills through a portfolio or social media presence. Create sample content that reflects the aesthetic and storytelling style Laura embodies. This will demonstrate your ability to transform real life into engaging content.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to take on this exciting opportunity.
We think you need these skills to ace Founder Personal Brand – Social Media Coordinator & Editor Hood Street, Manchester
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your unique voice and experiences that relate to the role.
Tailor Your Content: Make sure to customise your application for this specific role. Highlight your experience with founder-led brands and social media, and show us how your skills align with Laura's vision for her personal brand.
Showcase Your Creativity: This isn’t just about filling out a form; it’s your chance to demonstrate your creative flair! Include examples of your previous work, especially in short-form video editing and storytelling, to really grab our attention.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity with Laura!
How to prepare for a job interview at LullaBellz
✨Know the Founder’s Vision
Before your interview, dive deep into Laura Jayne Smith's personal brand and her journey. Understand her values, the type of content she creates, and what makes her unique. This will help you align your ideas with her vision and show that you're genuinely interested in building her brand.
✨Showcase Your Creative Skills
Prepare a portfolio that highlights your best short-form video edits and social media campaigns. Include examples that demonstrate your ability to create aspirational and aesthetic content. Be ready to discuss your creative process and how you can apply it to Laura's personal brand.
✨Emphasise Organisation and Strategy
This role requires a calm and organised approach to content management. Be prepared to discuss how you plan and execute content strategies. Share specific examples of how you've built repeatable content systems in the past, as this will resonate with the need for a structured approach.
✨Engage with Community Insights
Highlight your experience in managing online communities and how you've built trust with audiences. Discuss how you would summarise audience insights and engage with comments and DMs. Showing that you understand the importance of community will set you apart as a candidate who can protect and grow Laura's brand.
