At a Glance
- Tasks: Create and manage engaging content for a founder's personal brand across social media platforms.
- Company: Join a dynamic, remote-first team led by a visionary entrepreneur.
- Benefits: Competitive salary, flexible work hours, and opportunities for travel and growth.
- Other info: Long-term role with potential to evolve into a senior position.
- Why this job: Be part of an exciting journey to build a personal brand into a thriving business.
- Qualifications: Experience in managing personal brands and strong video editing skills required.
The predicted salary is between 24500 - 26500 £ per year.
Remote-first (UK-based) Full-time Reports to: Laura Jayne Smith, Founder & Remote CEO.
⚠️ Important: This role is for the Founder’s Personal Brand. It does not manage LullaBellz brand social channels. This is not a typical social media job. This is an opportunity to build a personal brand into a business - alongside our founder herself. Laura Jayne Smith is a remote CEO, serial entrepreneur and founder operating across e-commerce, beauty, lifestyle and property. She builds businesses in real time, travels globally, and shares the behind-the-scenes reality of what it actually takes to create confidence, beauty, freedom and long-term success.
We’re hiring a Founder Social Media Coordinator & Editor to become Laura’s creative right hand - owning her personal social presence end-to-end and transforming real life into intelligent, aspirational, aesthetic content that builds trust, community and commercial leverage. This role exists to build Laura’s personal brand into a recognisable, trusted, monetisable platform - and over time, into a standalone business in its own right.
Why this role is genuinely exciting:
- Come on the journey with a founder as it unfolds in real time
- Occasionally travel (UK & internationally) to capture real life, not staged content
- Build a calm, repeatable content system that removes pressure rather than creates it
- Shape founder-led vlogs, POVs, diary content and docu-series
- Create “big sister” energy content that makes success feel achievable, not exhausting
- Grow into a senior role with ownership across growth, monetisation and partnerships
This is not a short-term hire. The long-term vision is for this role to evolve into Head of Personal Brand / Founder Brand Manager, leading the personal brand as a business with its own revenue streams, team and strategy. You won’t just be editing content - you’ll be helping build an asset that compounds.
What You’ll Actually Be Doing:
- Founder Content Strategy & Execution: Own Laura’s personal content strategy across Instagram, TikTok, YouTube Shorts and LinkedIn (light-touch). Turn real life – business building, travel, routines, decisions, wins and losses – into consistent, high-performing content. Build repeatable formats (founder diaries, POV vlogs, carousel storytelling, docu-series). Ensure a minimum 4-week content buffer at all time.
- Editing, Production & Aesthetic: Edit short-form founder-led video (Reels, TikTok, Shorts). Apply strong hooks (visual or verbal in first 1–2 seconds). Add captions, overlays and pacing that feel premium but human. Maintain an intelligent, aspirational, aesthetic editing style (never over-produced or influencer-led).
- Working Rhythm & Boundaries (Non-Negotiable): Content is planned 3 weeks in advance. Laura does not film daily (1 day per week batch content). Silent vlogs, B-roll, diary clips and voice notes are encouraged. If content isn’t filmed one week, it rolls forward – no pressure. You protect the founder from admin, noise and online noise. Founder to create not consume content. Your job is to run the machine calmly, organised and with clarity.
- Community & Protection: Manage comments and DMs. Summarise audience insights kindly and strategically. Build depth, trust and long-term community relationships.
- Commercial & Growth Support: Repurpose organic founder content into ad-ready formats. Support founder-led paid campaigns where relevant. Think commercially: this role must generate long-term ROI. Lay the foundations for future monetisation (education, membership, partnerships).
Where this role sits: This role sits inside the Founder’s world, not HQ. You’ll collaborate with the wider team when needed, but your focus is always: Laura, Her voice, Her story, Her audience. Founder Social and LullaBellz Organic Social are separate strategies and are treated as such.
You will love this role if you:
- Want to build something long-term, not just manage posts
- Are highly organised, proactive and calm under pressure
- Understand founder-led storytelling and social algorithms
- Care about systems, structure and sustainability
- Are emotionally intelligent and know how to protect a founder online
- Want your work to compound into real business value
Skills & Experience You must have:
- Experience managing a founder or personal brand
- Strong short-form video editing skills
- Excellent copywriting and storytelling ability
- Deep understanding of Instagram & TikTok
- Commercial awareness and strategic thinking
- Right to work in the UK
- Willingness to travel occasionally (UK & international)
- Interest in beauty, business, lifestyle or entrepreneurship
Ready to Apply? If you’re excited by: Building human-led brands, Turning real life into defensible IP, Working closely with a founder, A remote first role with a requirement of 37.5 hours per week. We have a salary range of £24,500‑£26,500 per annum in mind, though we are open to discussion based on skills and experience.
Founder Personal Brand – Social Media Coordinator & Editor in Manchester employer: LullaBellz
Join a dynamic and innovative team where you can grow alongside a visionary founder in a remote-first environment. This role offers unique opportunities for personal and professional development, allowing you to shape a personal brand into a thriving business while enjoying a supportive work culture that values creativity and collaboration. With the chance to travel and create impactful content, you'll be part of a journey that prioritises meaningful engagement and long-term success.
StudySmarter Expert Advice🤫
We think this is how you could land Founder Personal Brand – Social Media Coordinator & Editor in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LullaBellz and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LullaBellz are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LullaBellz on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LullaBellz. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Founder Personal Brand – Social Media Coordinator & Editor in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LullaBellz. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LullaBellz:Show us that you’ve done your homework! In your application, briefly mention what you admire about LullaBellz’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LullaBellz
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LullaBellz will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LullaBellz, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
