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- Tasks: Create and manage engaging content for a founder's personal brand across social media platforms.
- Company: Join a dynamic, remote-first team led by a visionary entrepreneur.
- Benefits: Competitive salary, flexible work hours, and opportunities for travel and growth.
- Why this job: Be part of an exciting journey to build a personal brand into a thriving business.
- Qualifications: Experience in managing personal brands and strong video editing skills required.
- Other info: Long-term role with potential to evolve into a senior position.
The predicted salary is between 24500 - 26500 £ per year.
Remote-first (UK-based) Full-time Reports to: Laura Jayne Smith, Founder & Remote CEO.
⚠️ Important: This role is for the Founder’s Personal Brand. It does not manage LullaBellz brand social channels. This is not a typical social media job. This is an opportunity to build a personal brand into a business - alongside our founder herself. Laura Jayne Smith is a remote CEO, serial entrepreneur and founder operating across e-commerce, beauty, lifestyle and property. She builds businesses in real time, travels globally, and shares the behind-the-scenes reality of what it actually takes to create confidence, beauty, freedom and long-term success.
We’re hiring a Founder Social Media Coordinator & Editor to become Laura’s creative right hand - owning her personal social presence end-to-end and transforming real life into intelligent, aspirational, aesthetic content that builds trust, community and commercial leverage. This role exists to build Laura’s personal brand into a recognisable, trusted, monetisable platform - and over time, into a standalone business in its own right.
Why this role is genuinely exciting:
- Come on the journey with a founder as it unfolds in real time
- Occasionally travel (UK & internationally) to capture real life, not staged content
- Build a calm, repeatable content system that removes pressure rather than creates it
- Shape founder-led vlogs, POVs, diary content and docu-series
- Create “big sister” energy content that makes success feel achievable, not exhausting
- Grow into a senior role with ownership across growth, monetisation and partnerships
This is not a short-term hire. The long-term vision is for this role to evolve into Head of Personal Brand / Founder Brand Manager, leading the personal brand as a business with its own revenue streams, team and strategy. You won’t just be editing content - you’ll be helping build an asset that compounds.
What You’ll Actually Be Doing:
- Founder Content Strategy & Execution: Own Laura’s personal content strategy across Instagram, TikTok, YouTube Shorts and LinkedIn (light-touch). Turn real life – business building, travel, routines, decisions, wins and losses – into consistent, high-performing content. Build repeatable formats (founder diaries, POV vlogs, carousel storytelling, docu-series). Ensure a minimum 4-week content buffer at all time.
- Editing, Production & Aesthetic: Edit short-form founder-led video (Reels, TikTok, Shorts). Apply strong hooks (visual or verbal in first 1–2 seconds). Add captions, overlays and pacing that feel premium but human. Maintain an intelligent, aspirational, aesthetic editing style (never over-produced or influencer-led).
- Working Rhythm & Boundaries (Non-Negotiable): Content is planned 3 weeks in advance. Laura does not film daily (1 day per week batch content). Silent vlogs, B-roll, diary clips and voice notes are encouraged. If content isn’t filmed one week, it rolls forward – no pressure. You protect the founder from admin, noise and online noise. Founder to create not consume content. Your job is to run the machine calmly, organised and with clarity.
- Community & Protection: Manage comments and DMs. Summarise audience insights kindly and strategically. Build depth, trust and long-term community relationships.
- Commercial & Growth Support: Repurpose organic founder content into ad-ready formats. Support founder-led paid campaigns where relevant. Think commercially: this role must generate long-term ROI. Lay the foundations for future monetisation (education, membership, partnerships).
Where this role sits: This role sits inside the Founder’s world, not HQ. You’ll collaborate with the wider team when needed, but your focus is always: Laura, Her voice, Her story, Her audience. Founder Social and LullaBellz Organic Social are separate strategies and are treated as such.
You will love this role if you:
- Want to build something long-term, not just manage posts
- Are highly organised, proactive and calm under pressure
- Understand founder-led storytelling and social algorithms
- Care about systems, structure and sustainability
- Are emotionally intelligent and know how to protect a founder online
- Want your work to compound into real business value
Skills & Experience You must have:
- Experience managing a founder or personal brand
- Strong short-form video editing skills
- Excellent copywriting and storytelling ability
- Deep understanding of Instagram & TikTok
- Commercial awareness and strategic thinking
- Right to work in the UK
- Willingness to travel occasionally (UK & international)
- Interest in beauty, business, lifestyle or entrepreneurship
Ready to Apply? If you’re excited by: Building human-led brands, Turning real life into defensible IP, Working closely with a founder, A remote first role with a requirement of 37.5 hours per week. We have a salary range of £24,500‑£26,500 per annum in mind, though we are open to discussion based on skills and experience.
Founder Personal Brand – Social Media Coordinator & Editor in Manchester employer: LullaBellz
Contact Detail:
LullaBellz Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founder Personal Brand – Social Media Coordinator & Editor in Manchester
✨Tip Number 1
Get to know Laura Jayne Smith and her vision inside out. Follow her on social media, engage with her content, and understand her brand's voice. This will help you tailor your approach and show that you're genuinely invested in building her personal brand.
✨Tip Number 2
Showcase your creativity! Prepare a mini portfolio of your best short-form video edits and social media strategies. Use this as a conversation starter during interviews to demonstrate how you can elevate Laura's content and connect with her audience.
✨Tip Number 3
Network like a pro! Reach out to others in the industry, attend relevant events, and join online communities. Building relationships can lead to valuable insights and opportunities that might just give you the edge in landing this role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to take on this exciting journey with us.
We think you need these skills to ace Founder Personal Brand – Social Media Coordinator & Editor in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for building a personal brand shine through. We want to see how excited you are about the opportunity to work closely with Laura and help shape her story!
Tailor Your Content: Make sure to customise your application to reflect your understanding of Laura's voice and the type of content she creates. We’re looking for someone who can turn real-life experiences into engaging, aspirational content, so show us what you've got!
Highlight Your Skills: Don’t forget to showcase your short-form video editing skills and storytelling ability in your application. We want to know how you can bring Laura’s journey to life through intelligent and aesthetic content that resonates with her audience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at LullaBellz
✨Know the Founder’s Vision
Before your interview, dive deep into Laura Jayne Smith's personal brand and her journey. Understand her values, the type of content she creates, and what makes her unique. This will help you align your ideas with her vision and show that you're genuinely interested in building her brand.
✨Showcase Your Creative Skills
Prepare a portfolio that highlights your short-form video editing skills and storytelling ability. Include examples that reflect an intelligent, aspirational aesthetic. Be ready to discuss how you would transform real-life moments into engaging content that resonates with audiences.
✨Demonstrate Organisational Skills
Since this role requires a calm and organised approach, come prepared with examples of how you've successfully managed content schedules or projects in the past. Discuss any systems or tools you use to keep everything on track, especially when working under pressure.
✨Engage with the Community Mindset
Be ready to talk about how you would manage comments and DMs to build trust and community. Share your thoughts on creating a supportive environment for Laura's audience and how you can contribute to long-term relationships that drive engagement and growth.
