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For Companies At a Glance
- Tasks: Design and optimise high-performing email flows to boost engagement and conversions.
- Company: Join a dynamic team focused on innovative CRM strategies.
- Benefits: Flexible remote work, project-based pay, and opportunities for creative collaboration.
- Other info: Remote-friendly role with potential for in-person strategy sessions.
- Why this job: Make an impact with your design skills while working on exciting projects.
- Qualifications: Experience in CRM design, Klaviyo, and a strong grasp of user journeys.
We are looking for a data-driven Freelance CRM Designer to partner with our CRM Manager on a project basis. Your primary focus will be auditing, refreshing, and building out high-performing email flows that drive engagement and conversion.
The Project Scope
- Flow Optimization: Designing end-to-end automated email sequences (Welcome series, Win-back, Abandoned Cart, etc.).
- Template Systems: Building modular, "drag-and-drop" style templates that are aesthetically beautiful but technically robust.
- Conversion Focus: Using design hierarchy to drive CTAs and improve Click-Through Rates (CTR).
- Mobile-First Design: Ensuring every asset is perfectly optimised for dark mode and mobile responsiveness.
The Ideal Profile
- CRM Specialist: You don’t just "do emails", you understand user journeys and how design influences behaviour.
- Tech-Savvy: Deep experience with Klaviyo. You should understand what can and cannot be done with HTML/CSS in an inbox environment.
- Strategic Thinker: You’re comfortable collaborating with the CRM Manager on A/B testing layouts (e.g., testing "image-heavy" vs. "text-led" designs).
- Toolbox: Mastery of Figma (preferred for collaboration) or Adobe Creative Suite. Knowledge of animated GIFs or "faux-video" elements to increase engagement.
Logistics
- Setup: Project-based (fixed-term or per-milestone).
- Location: Remote friendly, though open to Brighton office visits for initial strategy sessions.
- Reporting to: CRM Manager / Creative Lead.
- Start date: Immediate.
To Apply
Please apply with your portfolio, day rate and a case study of building out email flows. Please also share results of how your past work has improved overall email performance.
Freelance CRM & Email Designer (Project-Based) employer: Lucy & Yak, Ltd.
Contact Detail:
Lucy & Yak, Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance CRM & Email Designer (Project-Based)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for freelance opportunities. Sometimes, the best gigs come from word of mouth, so don’t be shy about sharing your skills and what you’re after.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date with your best work, especially projects that highlight your CRM and email design skills. When you apply through our website, include a link to your portfolio so we can see your magic in action!
✨Tip Number 3
Prepare for the chat! If you land an interview, brush up on your knowledge of Klaviyo and be ready to discuss your design process. We love seeing how you think strategically about user journeys and conversions, so have some examples ready to share.
✨Tip Number 4
Follow up after applying! A quick message to express your enthusiasm can go a long way. It shows us you’re genuinely interested in the role and keeps you top of mind as we review applications.
We think you need these skills to ace Freelance CRM & Email Designer (Project-Based)
Some tips for your application 🫡
Showcase Your Skills: Make sure to highlight your experience with Klaviyo and any relevant projects in your portfolio. We want to see how you've tackled email design challenges and improved performance in the past!
Be Specific About Your Impact: When sharing your case study, focus on the results! Use metrics to demonstrate how your designs have driven engagement and conversions. Numbers speak louder than words, so let them shine!
Tailor Your Application: Don’t just send a generic application. We love seeing how you can connect your skills to our needs. Mention specific email flows or design strategies that align with what we’re looking for.
Keep It Professional Yet Personal: While we appreciate a friendly tone, make sure your application is polished and professional. Show us your personality, but keep it relevant to the role. And remember, apply through our website for the best chance!
How to prepare for a job interview at Lucy & Yak, Ltd.
✨Know Your Email Flows
Before the interview, brush up on different email flows like Welcome series and Abandoned Cart. Be ready to discuss how you would optimise these flows for better engagement and conversion rates.
✨Show Off Your Design Skills
Prepare a portfolio that highlights your best work with modular templates and mobile-first designs. Make sure to include examples that demonstrate your understanding of design hierarchy and how it drives CTAs.
✨Be Tech-Savvy
Familiarise yourself with Klaviyo and be prepared to discuss its capabilities and limitations. Knowing what can be achieved with HTML/CSS in email design will show that you’re not just creative but also technically proficient.
✨Think Strategically
Come equipped with ideas for A/B testing layouts. Discuss your past experiences with testing different designs and how they impacted CTR. This will showcase your strategic thinking and collaborative spirit.