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For Companies At a Glance
- Tasks: Design and optimise high-performing email flows to boost engagement and conversions.
- Company: Join a dynamic team focused on innovative CRM strategies.
- Benefits: Flexible remote work, project-based pay, and opportunities for creative collaboration.
- Other info: Immediate start with potential for ongoing projects and career growth.
- Why this job: Make an impact with your design skills while working on exciting projects.
- Qualifications: Experience with Klaviyo, Figma, and a strong understanding of user journeys.
We are looking for a data-driven Freelance CRM Designer to partner with our CRM Manager on a project basis. Your primary focus will be auditing, refreshing, and building out high-performing email flows that drive engagement and conversion.
The Project Scope
- Flow Optimization: Designing end-to-end automated email sequences (Welcome series, Win-back, Abandoned Cart, etc.).
- Template Systems: Building modular, "drag-and-drop" style templates that are aesthetically beautiful but technically robust.
- Conversion Focus: Using design hierarchy to drive CTAs and improve Click-Through Rates (CTR).
- Mobile-First Design: Ensuring every asset is perfectly optimised for dark mode and mobile responsiveness.
The Ideal Profile
- CRM Specialist: You don’t just "do emails", you understand user journeys and how design influences behaviour.
- Tech-Savvy: Deep experience with Klaviyo. You should understand what can and cannot be done with HTML/CSS in an inbox environment.
- Strategic Thinker: You’re comfortable collaborating with the CRM Manager on A/B testing layouts (e.g., testing "image-heavy" vs. "text-led" designs).
- Toolbox: Mastery of Figma (preferred for collaboration) or Adobe Creative Suite. Knowledge of animated GIFs or "faux-video" elements to increase engagement.
Logistics
- Setup: Project-based (fixed-term or per-milestone).
- Location: Remote friendly, though open to Brighton office visits for initial strategy sessions.
- Reporting to: CRM Manager / Creative Lead.
- Start date: Immediate.
To Apply
Please apply with your portfolio, day rate and a case study of building out email flows. Please also share results of how your past work has improved overall email performance.
Freelance CRM & Email Designer (Project-Based) in Cupar employer: Lucy & Yak, Ltd.
Contact Detail:
Lucy & Yak, Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance CRM & Email Designer (Project-Based) in Cupar
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and email design space. Let them know you're on the lookout for freelance gigs, and don't hesitate to ask for referrals or introductions. You never know who might have the perfect opportunity waiting for you!
✨Tip Number 2
Show off your skills! Create a stunning portfolio that highlights your best work in email design and CRM strategies. Make sure to include case studies that demonstrate how your designs improved engagement and conversion rates. This will make you stand out when applying through our website.
✨Tip Number 3
Stay updated with the latest trends in email marketing and design. Follow industry leaders on social media, join relevant groups, and participate in discussions. This knowledge will not only help you in interviews but also show potential clients that you're passionate and informed.
✨Tip Number 4
Prepare for interviews by practising your pitch! Be ready to discuss your design process, how you approach A/B testing, and your experience with tools like Klaviyo and Figma. Confidence is key, so rehearse your answers and showcase your strategic thinking skills!
We think you need these skills to ace Freelance CRM & Email Designer (Project-Based) in Cupar
Some tips for your application 🫡
Showcase Your Skills: Make sure to highlight your experience with Klaviyo and any relevant projects in your portfolio. We want to see how you've tackled email design challenges and improved performance in the past!
Be Specific About Your Impact: When sharing your case study, focus on the results! Use metrics to demonstrate how your designs have driven engagement and conversions. Numbers speak louder than words, so let them shine!
Tailor Your Application: Don’t just send a generic application. We love seeing how you align with our project scope. Mention specific email flows you've designed and how they relate to what we’re looking for.
Keep It Professional Yet Personal: While we appreciate a friendly tone, make sure your application is polished and professional. Show us your personality, but keep it relevant to the role. And remember, apply through our website for the best chance!
How to prepare for a job interview at Lucy & Yak, Ltd.
✨Know Your Email Flows
Before the interview, brush up on different email flows like Welcome series and Abandoned Cart. Be ready to discuss how you've optimised these in the past and what strategies you used to drive engagement and conversion.
✨Show Off Your Design Skills
Prepare a portfolio that highlights your best work with modular templates and mobile-first designs. Make sure to include examples that demonstrate your understanding of design hierarchy and how it impacts Click-Through Rates (CTR).
✨Be Tech-Savvy
Familiarise yourself with Klaviyo and be prepared to discuss its capabilities and limitations. Knowing how HTML/CSS works in an inbox environment will show that you’re not just a designer but a strategic thinker who understands the technical side of email marketing.
✨Collaborate Like a Pro
Since you'll be working closely with the CRM Manager, think about how you can contribute to A/B testing layouts. Bring ideas for testing different design approaches, like image-heavy versus text-led designs, and be ready to discuss how you’ve collaborated in the past.