Assistant Store Manager in Cardiff

We are looking for an amazing Assistant Manager to support the Cardiff Manager & team!

As an Assistant Manager at Lucy & Yak, you play a key role in the overall success of the store.

You will work collaboratively with the Store Manager to create an exceptional shopping experience that reflects Lucy & Yak’s values and grows our brand community.

You are an expert in customer service & shop standards.

Within your role you train, develop, motivate and support your team to excel in all areas from day to day operations to smashing your stores KPIs.

What you'll be doing...

• Customer-Centric Approach
• Customer obsessed! You will need to become an expert on all things Lucy & Yak - from products and sizing, to sustainability and ethics.
• Foster a customer‑focused culture within the store, ensuring every interaction exceeds expectations and creates exciting memorable experiences.
• Team Development, Coaching & Training
• Lead by example, promoting a positive and dynamic work environment.
• Motivate and inspire team members to achieve individual and collective goals.
• Provide instant feedback to team members, acting as a coach to enhance individual and team performance.
• Support the store manager in recruiting, training, and developing a high‑performing team, making sure the team represents the brand in the best way possible.
• Sales
• Partner with the Store Manager to meet sales targets and KPIs.
• Work with the Store Manager to implement strategies to drive sales growth and enhance the customer shopping experience.
• Operational Support
• Oversee daily store operations, including opening and closing procedures.
• Support the planning and running of evening and collaboration events, contributing to a vibrant in‑store atmosphere.
• Create and manage staff rotas to ensure adequate shop floor coverage, including leave approvals.
• Support the Store Manager in implementing and maintaining merchandising standards, ensuring the shop always looks as exciting and colourful as well as accessible to our customers.
• Stock Management
• Assist with effective stock management to optimise inventory levels.
• Contribute to minimising stock discrepancies and ensuring product availability.
• Arrange & plan stock takes and recalls with your Store Manager.
• Community Engagement
• Organise plan & run evening and collaborative events with the Store Manager, contributing to a vibrant in‑store atmosphere.
• Build an engaged community by connecting with customers both in‑store and through social media.

What are we looking for?

• A people person: You thrive on building connections and making customers feel at home.
• Friendly and approachable: Your warm demeanour and welcoming attitude are infectious.
• Passion for our brand: You're excited about Lucy & Yak's mission, products, and values.
• A commitment to excellence: Going above and beyond to ensure customer satisfaction is second nature to you.
• Team Coach: You enjoy motivating and coaching a team, supporting them to learn and grow, always leading by example and spreading your knowledge and enthusiasm.
• Previous customer facing supervisory/team management experience is essential.
• 2 years of customer facing experience is essential.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Proven ability to drive sales and achieve targets.
• Good understanding of social media platforms (Instagram, Facebook, Tik Tok, etc).
• Confident, responsible, adaptable individuals that enjoy the challenge of creative problem solving & thinking on their feet.
• The fine print
• Salary based on experience.
• Full time - 37.5hr per week.
• Based in Cardiff.

Although this role does not have a closing date we reserve the right to close the advertisement if we receive a large number of applications.

Internal Applicants: Please note we will use current and previous Lucy & Yak managers as a reference during the recruitment process.

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