At a Glance
- Tasks: Lead exciting digital marketing campaigns that drive traffic and customer acquisition.
- Company: Join a purpose-led brand focused on sustainability and community.
- Benefits: Enjoy a 4-day work week, health perks, and generous staff discounts.
- Other info: Brighton-based office with stunning views and a vibrant community atmosphere.
- Why this job: Make a real impact in a growing company while working with creative teams.
- Qualifications: Experience in digital marketing with a focus on performance and acquisition.
The predicted salary is between 40000 - 50000 £ per year.
Terms: 3-Months’ notice period. Occasional travel.
About the role: Working closely with our Marketing, Ecommerce, Social, CRM, and Creative teams, you’ll play a key role in delivering high-performing campaigns that blend brand storytelling with strong commercial performance. You’ll bring a sharp focus on acquisition and traffic generation while ensuring we stay true to our tone of voice and values at every touchpoint. You are customer-obsessed, insights-led, and always thinking one step ahead - ready to test, optimise, and scale campaigns that not only perform, but resonate. This is a brilliant opportunity to take the reins of digital marketing at a time of exciting growth, helping to build the brand globally.
Responsibilities:
- Working with the Marketing Manager, plan, develop and implement a full-funnel digital marketing strategy to drive traffic and customer acquisition across paid search, social, display, affiliates and OOH.
- Deliver campaigns and always-on paid activity on time, within budget, and in line with brand and trading objectives, ensuring spend is optimised for ROAS, CPA & CAC.
- Collaborate closely with the Ecommerce team to ensure all campaigns effectively support product, category and collection priorities.
- Work hand-in-hand with CRM and creative teams to ensure messaging and targeting is consistent across the journey (from first click to loyal customer).
- Own and manage the paid ads creation process, from creative strategy, briefing, uploading and reporting - aligning activity with wider marketing, trade and product priorities.
- Responsible for the day-to-day optimisation of digital marketing activity across paid channels, including budget pacing and reallocation, creative performance reviews, pausing underperforming assets, keyword optimisation and ongoing campaign refinements to improve efficiency and growth.
- Analyse performance across key KPIs, including traffic, CTR, CPA, ROAS — and deliver actionable insights to the team.
- Ensure all paid media campaigns reflect Lucy & Yak’s tone of voice, community-first values and visual identity.
- Stay on top of digital trends, tools and algorithm updates, bringing fresh ideas and new energy to our digital strategy.
KPIs will include Traffic, CAC, Conversion Rate, Cost Per Acquisition & Return on Ad Spend.
Qualifications:
- Proven experience in digital marketing, with a focus on acquisition and performance within a DTC or e-commerce brand.
- Deep understanding of key digital channels, from paid social and search to SEO and affiliate.
- Strong analytical mindset with experience working to performance metrics (CPA, ROAS, CTR etc).
- Experience managing a digital marketing budget and reporting on results.
- A collaborative, hands-on approach and the ability to work cross-functionally with creative and technical teams.
- A passion for sustainability, creativity and community.
Benefits:
- Working Hours: 4 days per week (Monday - Thursday), 9am - 5pm.
- Brighton Based: Work from our vibrant HQ, right in the heart of the community that inspires us.
- Purpose-Led: Work for a business that puts people and the planet on par with profit.
- Vitality healthcare package.
- 40% Staff discount on all your favourite pieces.
- £60 Lucy & Yak voucher on your birthday.
- 20 days holiday per year with additional 1 day for five years of service.
- The best views in Brighton from our sunny office!
Performance Marketing Manager in Brighton employer: Lucy & Yak, Ltd.
At Lucy & Yak, we pride ourselves on being an exceptional employer that champions a vibrant work culture and prioritises employee well-being. With a unique four-day work week, our Brighton HQ fosters creativity and collaboration while offering generous benefits such as a Vitality healthcare package, substantial staff discounts, and opportunities for personal growth within a purpose-led environment. Join us in making a meaningful impact as we blend sustainability with commercial success, all while enjoying the best views in Brighton.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Brighton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best campaigns and results. This will help you stand out and demonstrate your expertise in performance marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their goals, especially around customer acquisition and digital strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Performance Marketing Manager in Brighton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Performance Marketing Manager role. Highlight your experience in digital marketing, especially in acquisition and performance metrics. We want to see how you've driven traffic and customer acquisition in past roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your values align with ours. Show us your customer-obsessed mindset and how you plan to bring fresh ideas to our team.
Showcase Your Analytical Skills:Since we’re all about performance metrics, make sure to include examples of how you've used data to optimise campaigns. Share specific KPIs you've worked with, like CPA or ROAS, and how you’ve improved them in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join the StudySmarter family!
How to prepare for a job interview at Lucy & Yak, Ltd.
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with metrics like CPA, ROAS, and CTR. Brush up on these key performance indicators before your interview. Be ready to discuss how you've used data to drive successful campaigns in the past.
✨Showcase Your Collaborative Spirit
This role involves working closely with various teams, so highlight your experience in cross-functional collaboration. Prepare examples of how you've successfully partnered with creative, CRM, or ecommerce teams to achieve marketing goals.
✨Stay Ahead of Digital Trends
Demonstrate your passion for digital marketing by discussing recent trends or tools you've explored. Bring fresh ideas to the table that could enhance their current strategy, showing that you're proactive and always thinking one step ahead.
✨Align with Their Values
Lucy & Yak values sustainability and community. Make sure you understand their brand ethos and be prepared to discuss how your personal values align with theirs. Share examples of how you've incorporated these principles into your previous work.
