Digital Marketing Executive in Brighton

We’re looking for a proactive, creative, and hands-on Performance Marketing Executive to support the execution of our digital campaigns and help grow Lucy & Yak’s online presence. Working closely with the Digital Marketing Manager and the Ecommerce, CRM and Brand teams, you’ll play a key role in driving our core online KPIs, including CAC, CPA, ROAS, and MER. You’re passionate about all things digital, highly organized, and analytically minded, always looking to optimise, find efficiencies, and dig into results to identify opportunities for improvement. This is a brilliant opportunity to join a fast-paced, values-led team that’s passionate about making a difference, and having fun while doing it!

Responsibilities

• Support the planning and execution of performance digital marketing campaigns across paid social, search, display, and affiliate channels.
• Own day-to-day channel optimisations, improving efficiency and performance to reduce costs and hit target KPIs.
• Maintain your section of the marketing calendar, ensuring visibility, accuracy, and alignment across teams.
• Work with the CRM team to align acquisition campaigns with lifecycle and retention strategies.
• Track and monitor campaign performance metrics including traffic, CTR, CPA, and ROAS, sharing key insights and learnings with the wider team.
• Manage the product feed tool (e.g., Channable), using rules, feed optimisation, and quality checks to keep product data accurate, channel-compliant, and audience-relevant across markets and platforms.
• Ensure all ad set ups are accurate, on-time, error-free, and aligned to the full-funnel strategy and relevant audience.
• Stay ahead of digital trends, platform updates, and best practices, bringing fresh ideas and new thinking to the team.

You’ll bring

• 1–2 years’ experience in a performance marketing or similar role, ideally within an e-commerce environment.
• End-to-end knowledge of Meta, Tik Tok & Google Ads Manager, from activation, to optimisation, testing, tracking and measurement.
• A data-driven mindset with a keen eye for detail and a love of reporting and performance analysis.
• A collaborative approach with excellent communication and project coordination skills.
• An interest in sustainable fashion, community, and creativity.

What You’ll Get

• Hands-on experience in a high performing Ecommerce team.
• The chance to work on unique and exciting projects in a supportive team.
• This role is based on a 4-day working week (Monday–Thursday). During key trading periods, launches, or peak campaigns, some additional support outside of these days may occasionally be required.
• Vitality healthcare package.
• The best views in Brighton from our sunny office!