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- Tasks: Lead the development of a marketing strategy for the education sector.
- Company: Join a dynamic client in Leeds, making waves in the education industry.
- Benefits: Enjoy a hands-on role with opportunities for professional growth and creativity.
- Why this job: Be part of a strategic team that drives real impact in education marketing.
- Qualifications: Experience in digital marketing, PPC, SEO, and strong analytical skills required.
- Other info: Ideal for those looking to make a difference while advancing their career.
The predicted salary is between 36000 - 60000 £ per year.
We have a fantastic opportunity with one of our leading, dynamic clients based in Leeds, who are recruiting for a Marketing Manager to develop and deliver a comprehensive marketing strategy and implementation plan that meets the needs of the education sector – both primary and secondary. This is a strategic role, you will be responsible for analysing data, supporting the sales team with market insights. You will manage the website, promotional events, look at campaign ROI and align objectives with internal departments. This is a hands-on role, if you are a dynamic marketing manager and looking for your next opportunity and have experience with PPC & SEO, please send us your CV to review.
Key Responsibilities:
- Support the creation of a 3-year strategic marketing plan covering product roadmap, pricing, lead generation, and retention strategies.
- Collaborate with Sales to deliver measurable increases in lead generation and sales conversion.
- Manage brand identity and ensure all materials align.
- Analyse marketing data and produce reports that drive decision-making.
- Present progress, strategy updates, and budget reports to the board monthly.
Skills & Knowledge:
- Up-to-date digital marketing expertise, including CMS, email campaigns, social media, and analytics.
- Experience in marketing communications including PR, events, branding, and copywriting.
- Evidence of continuous professional development in marketing.
- Strong strategic planning and analytical abilities.
- Excellent interpersonal and communication skills.
- Highly organised, creative and results-driven.
Strategic Marketing Manager employer: Lucy Walker Recruitment
Contact Detail:
Lucy Walker Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Marketing Manager
✨Tip Number 1
Familiarise yourself with the education sector's current trends and challenges. Understanding the specific needs of both primary and secondary education will help you tailor your approach and demonstrate your strategic insight during interviews.
✨Tip Number 2
Showcase your experience with PPC and SEO by preparing case studies or examples of successful campaigns you've managed. Be ready to discuss how these strategies can be applied to enhance lead generation and sales conversion for our client.
✨Tip Number 3
Brush up on your analytical skills, particularly in data interpretation and reporting. Being able to present clear insights from marketing data will be crucial, so practice explaining complex data in a straightforward manner.
✨Tip Number 4
Network with professionals in the education marketing space. Attend relevant events or webinars to connect with others in the field, which could provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Strategic Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in strategic marketing, particularly in the education sector. Emphasise your skills in PPC, SEO, and data analysis, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the education market and how your previous experiences align with the responsibilities outlined in the job description. Be specific about your achievements in lead generation and sales conversion.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Mention any tools or methodologies you’ve employed to analyse campaign performance and ROI.
Highlight Collaboration Experience: Since the role involves working closely with sales and other departments, include examples of successful collaborations in your past roles. This will demonstrate your ability to work cross-functionally and achieve common goals.
How to prepare for a job interview at Lucy Walker Recruitment
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing and implementing marketing strategies. Be ready to share specific examples of how you've analysed data to inform decisions and drive results, particularly in the education sector.
✨Demonstrate Your Digital Marketing Skills
Since this role requires up-to-date digital marketing expertise, brush up on your knowledge of PPC, SEO, and analytics. Be prepared to discuss how you've successfully used these tools in past roles to enhance brand visibility and lead generation.
✨Collaborate and Communicate
Highlight your ability to work with cross-functional teams, especially sales. Prepare examples of how you've collaborated with other departments to achieve common goals, and be ready to discuss how you communicate progress and strategy updates effectively.
✨Be Results-Driven
This role is all about driving measurable results. Come equipped with metrics and outcomes from your previous campaigns to demonstrate your impact. Discuss how you measure campaign ROI and what adjustments you've made based on performance data.
