At a Glance
- Tasks: Create and execute shopper marketing strategies that boost brand visibility and sales.
- Company: Join a leading FMCG business with a fast-paced marketing team.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Work closely with diverse teams and external partners for exciting campaigns.
- Why this job: Make a real impact on shopper experiences and drive brand success.
- Qualifications: Experience in shopper marketing and strong collaboration skills required.
The predicted salary is between 45000 - 55000 € per year.
An exciting opportunity has arisen for an experienced Shopper Marketing Manager to join a fast-paced marketing team within a leading FMCG business. This role is focused on delivering impactful shopper marketing activity that drives brand visibility and influences purchasing decisions across key retail channels. Working closely with commercial and brand teams, you will play a key role in translating category and consumer insight into engaging omnichannel campaigns that deliver measurable business results.
Key Responsibilities
- Develop and execute retailer-specific shopper marketing strategies across multiple product categories
- Create insight-led campaigns that enhance shopper engagement and support commercial growth objectives
- Collaborate with Sales, Brand and Category teams to ensure alignment between customer plans and brand priorities
- Deliver integrated online and in-store activations to maximise shopper reach and impact
- Manage and optimise sponsored product campaigns and retailer media activity
- Track budgets, campaign performance and ROI with accuracy and agility
- Build strong relationships with external agencies and retail partners to deliver high-quality activations
- Use shopper and market data to identify opportunities and influence decision-making
About You
The ideal candidate will be commercially minded, highly organised and passionate about creating engaging shopper experiences. You will thrive in a collaborative environment.
Shopper Marketing Manager employer: Lucy Walker Recruitment
Join a dynamic FMCG leader that prioritises innovation and collaboration, offering a vibrant work culture where your contributions directly impact brand success. With a strong focus on employee development, you will have access to continuous learning opportunities and the chance to work alongside talented professionals in a fast-paced environment. Enjoy the unique advantage of being part of a company that values creativity and insight-driven strategies, making it an excellent place for those looking to make a meaningful impact in shopper marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG sector and let them know you're on the lookout for a Shopper Marketing Manager role. You never know who might have the inside scoop on an opportunity that’s not even advertised yet!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, be ready to discuss specific campaigns you've worked on. Highlight how your insight-led strategies drove engagement and boosted sales – numbers speak volumes!
✨Tip Number 3
Don’t underestimate the power of social media! Follow companies you’re interested in and engage with their content. This can help you stay updated on their latest news and show your enthusiasm for their brand.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly can sometimes give you a better chance of getting noticed by hiring managers.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Shopper Marketing Manager role. Highlight your experience in shopper marketing and any relevant campaigns you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about shopper marketing and how you can contribute to our team. Be specific about your achievements and how they relate to the role.
Showcase Your Data Skills:Since this role involves tracking budgets and campaign performance, make sure to highlight your experience with data analysis. We love candidates who can use insights to drive decisions, so don’t hold back on those examples!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Lucy Walker Recruitment
✨Know Your Shopper Marketing
Make sure you brush up on the latest trends in shopper marketing. Understand how to create campaigns that resonate with consumers and drive sales. Be ready to discuss specific examples of successful campaigns you've worked on.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams, so be prepared to share experiences where you've successfully collaborated with sales, brand, or category teams. Highlight how you ensured alignment between customer plans and brand priorities.
✨Data is Your Best Friend
Familiarise yourself with key metrics and data analysis techniques. Be ready to discuss how you've used shopper and market data to influence decision-making and optimise campaign performance in your previous roles.
✨Prepare Insight-Led Examples
Think of specific instances where you've developed insight-led campaigns that enhanced shopper engagement. Be prepared to explain your thought process and the measurable results achieved, as this will demonstrate your ability to deliver impactful marketing activities.
