At a Glance
- Tasks: Lead shopper marketing strategies and create engaging campaigns that drive brand visibility.
- Company: Join a leading FMCG business with a fast-paced marketing team.
- Benefits: Enjoy hybrid working, career development, and a supportive team environment.
- Other info: Collaborative culture with opportunities to manage exciting projects.
- Why this job: Make a real impact on consumer brands and enhance shopper experiences.
- Qualifications: Experience in shopper marketing and strong communication skills required.
The predicted salary is between 45000 - 55000 £ per year.
An exciting opportunity has arisen for an experienced Shopper Marketing Manager to join a fast-paced marketing team within a leading FMCG business. This role is focused on delivering impactful shopper marketing activity that drives brand visibility and influences purchasing decisions across key retail channels.
Working closely with commercial and brand teams, you will play a key role in translating category and consumer insight into engaging omnichannel campaigns that deliver measurable business results.
Key Responsibilities- Develop and execute retailer-specific shopper marketing strategies across multiple product categories
- Create insight-led campaigns that enhance shopper engagement and support commercial growth objectives
- Collaborate with Sales, Brand and Category teams to ensure alignment between customer plans and brand priorities
- Deliver integrated online and in-store activations to maximise shopper reach and impact
- Manage and optimise sponsored product campaigns and retailer media activity
- Track budgets, campaign performance and ROI with accuracy and agility
- Build strong relationships with external agencies and retail partners to deliver high-quality activations
- Use shopper and market data to identify opportunities and influence decision-making
The ideal candidate will be commercially minded, highly organised and passionate about creating engaging shopper experiences. You will thrive in a collaborative environment and be confident managing multiple stakeholders and projects simultaneously.
Skills & Experience- Previous shopper marketing experience within FMCG or a related consumer-focused sector
- Strong understanding of working with major UK retail accounts
- Proven experience managing external agencies and cross-functional stakeholders
- Excellent communication and presentation skills
- Creative thinker with strong commercial awareness
- Ability to manage projects effectively in a fast-moving environment
- Strong analytical skills with confidence using data to drive decisions
- Advanced working knowledge of Microsoft PowerPoint and Excel
- The opportunity to lead customer-facing marketing activity for well-established consumer brands
- A varied and autonomous role within a collaborative and supportive team
- Career development opportunities within a successful international business
- Hybrid working arrangement with a mix of office and home-based working
Shopper Marketing Manager in Bradford employer: Lucy Walker Recruitment
Join a dynamic FMCG leader as a Shopper Marketing Manager, where you'll thrive in a collaborative and supportive environment that values creativity and commercial insight. With a focus on career development and a hybrid working model, this role offers the chance to lead impactful marketing initiatives for well-known consumer brands while enjoying the flexibility of both office and home-based work. Experience a culture that prioritises innovation and teamwork, making it an excellent place for professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager in Bradford
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG sector and let them know you're on the lookout for a Shopper Marketing Manager role. You never know who might have the inside scoop on an opportunity that’s not even advertised yet!
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise in shopper marketing. Share insights, engage with industry content, and connect with key players in the retail space. This can help you stand out and get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of current trends in shopper marketing. Be ready to discuss how you can create insight-led campaigns that drive brand visibility and influence purchasing decisions. Show them you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can give you a better chance of landing that dream job. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Shopper Marketing Manager in Bradford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Shopper Marketing Manager role. Highlight your previous experience in FMCG and any specific campaigns you've worked on that align with the job description. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about shopper marketing and how you can contribute to our team. Be sure to mention any relevant insights or strategies you've successfully implemented in the past.
Showcase Your Analytical Skills:Since data-driven decisions are key in this role, make sure to highlight your analytical skills. Share examples of how you've used market data to influence marketing strategies or improve campaign performance. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Lucy Walker Recruitment
✨Know Your Shopper Marketing Inside Out
Make sure you brush up on your shopper marketing knowledge, especially within the FMCG sector. Be ready to discuss specific campaigns you've worked on and how they drove brand visibility and influenced purchasing decisions.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams, so be prepared to share examples of how you've successfully collaborated with sales, brand, and category teams in the past. Highlight any experience managing multiple stakeholders and projects simultaneously.
✨Bring Data to the Table
Since the job requires strong analytical skills, come equipped with examples of how you've used shopper and market data to identify opportunities and influence decision-making. Discuss any tools or methods you’ve used to track campaign performance and ROI.
✨Be Creative and Commercially Minded
Demonstrate your creative thinking by discussing innovative campaigns you've developed. Also, show that you understand the commercial side of things by linking your ideas to business growth objectives and how they can enhance shopper engagement.
