At a Glance
- Tasks: Create and execute shopper marketing strategies that boost brand visibility and sales.
- Company: Join a leading FMCG business with a fast-paced marketing team.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and build relationships with retail partners.
- Why this job: Make a real impact on shopper engagement and drive commercial success.
- Qualifications: Experience in shopper marketing and strong organisational skills.
The predicted salary is between 50000 - 60000 € per year.
An exciting opportunity has arisen for an experienced Shopper Marketing Manager to join a fast-paced marketing team within a leading FMCG business. This role is focused on delivering impactful shopper marketing activity that drives brand visibility and influences purchasing decisions across key retail channels. Working closely with commercial and brand teams, you will play a key role in translating category and consumer insight into engaging omnichannel campaigns that deliver measurable business results.
Key Responsibilities
- Develop and execute retailer-specific shopper marketing strategies across multiple product categories
- Create insight-led campaigns that enhance shopper engagement and support commercial growth objectives
- Collaborate with Sales, Brand and Category teams to ensure alignment between customer plans and brand priorities
- Deliver integrated online and in-store activations to maximise shopper reach and impact
- Manage and optimise sponsored product campaigns and retailer media activity
- Track budgets, campaign performance and ROI with accuracy and agility
- Build strong relationships with external agencies and retail partners to deliver high-quality activations
- Use shopper and market data to identify opportunities and influence decision-making
About You
The ideal candidate will be commercially minded, highly organised and possess strong analytical skills.
Shopper Marketing Manager employer: Lucy Walker Recruitment Ltd
Join a dynamic FMCG leader that prioritises innovation and collaboration, offering a vibrant work culture where your contributions directly impact brand success. With a focus on employee development, you will have access to continuous learning opportunities and the chance to work alongside passionate professionals in a fast-paced environment. Located in a thriving market, this role not only promises career growth but also the chance to make a meaningful difference in shopper engagement strategies.
Contact Detail:
Lucy Walker Recruitment Ltd Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG space and let them know you're on the lookout for a Shopper Marketing Manager role. You never know who might have the inside scoop on an opportunity that’s not even advertised yet!
✨Tip Number 2
Get your portfolio ready! Showcase your past campaigns and results, especially those that drove brand visibility and influenced purchasing decisions. A strong visual representation of your work can really set you apart during interviews.
✨Tip Number 3
Prepare for those interviews by brushing up on your knowledge of omnichannel marketing strategies. Be ready to discuss how you've used shopper insights to create engaging campaigns that deliver measurable results. We want to see your passion shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Shopper Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Shopper Marketing Manager role. Highlight your experience in shopper marketing and any relevant campaigns you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about shopper marketing and how you can contribute to our team. Be specific about your achievements and how they relate to the job description.
Showcase Your Data Skills:Since this role involves tracking budgets and campaign performance, make sure to highlight your experience with data analysis. We love candidates who can use insights to drive decisions, so don’t hold back on those examples!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Lucy Walker Recruitment Ltd
✨Know Your Shopper Marketing Inside Out
Make sure you brush up on the latest trends in shopper marketing, especially within the FMCG sector. Be ready to discuss specific campaigns you've worked on and how they drove brand visibility and influenced purchasing decisions.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams like Sales, Brand, and Category. Prepare examples of how you've successfully collaborated in the past, highlighting your ability to align customer plans with brand priorities.
✨Be Data-Driven
Since the job requires using shopper and market data to identify opportunities, come prepared with examples of how you've used data to inform your marketing strategies. Discuss any tools or methods you’ve employed to track campaign performance and ROI.
✨Build Relationships Like a Pro
Strong relationships with external agencies and retail partners are key. Think of instances where you've built successful partnerships and how those relationships contributed to high-quality activations. This will show your potential employer that you can hit the ground running.
