At a Glance
- Tasks: Lead creative direction for a global FMCG portfolio and inspire innovative brand activations.
- Company: Internationally recognised brand consultancy with a focus on creativity and culture.
- Benefits: Hybrid working, opportunity to shape global brands, and mentor future leaders.
- Other info: Join a team that values innovation and cultural relevance while driving commercial success.
- Why this job: Make a real impact on iconic brands and push creative boundaries in a dynamic environment.
- Qualifications: Proven experience as a Creative Director in FMCG and strong leadership skills.
The predicted salary is between 36000 - 60000 £ per year.
An internationally recognised brand consultancy is seeking a Creative Director to lead a flagship global FMCG portfolio. This is a senior leadership opportunity for a creative who thrives on shaping brands at scale, building powerful brand worlds and activating them dynamically across both physical and digital touchpoints. You’ll operate at the intersection of strategic thinking, cultural relevance, and executional excellence.
We’re looking for a leader who combines vision with rigour, someone confident guiding global brand ecosystems while ensuring every activation, campaign, and experience feels distinctive, cohesive, and commercially impactful.
The Opportunity
You will take ownership of creative direction across a multi-brand consumer portfolio distributed across international markets. Your remit will extend beyond traditional brand and packaging work into immersive brand world activation spanning retail environments, experiential moments, content ecosystems, digital platforms, and technology-enabled storytelling. From real-world executions to digitally amplified experiences, you’ll ensure creative ideas translate seamlessly across channels.
This role demands a creative leader who can build senior client trust, identify growth opportunities, and elevate standards — while fostering an environment where teams produce culturally sharp, strategically grounded work.
Key Responsibilities
- Define and evolve creative direction across a global FMCG portfolio
- Lead the development of integrated brand worlds activated across retail, experiential, digital and content platforms
- Ensure cohesion between physical execution and digital amplification
- Inspire multidisciplinary teams across strategy, design, and production
- Drive innovation across modern content creation, including emerging AI-enabled workflows
- Strengthen senior client partnerships and expand strategic engagement
- Maintain high creative standards across multiple concurrent workstreams
- Mentor senior creatives and build future leadership capability
What We’re Looking For
- Established Creative Director experience within FMCG, consumer branding and packaging
- A portfolio demonstrating excellence in brand systems, packaging, and multi-channel activation
- Proven ability to lead brand world creation and activation across both real-world and digital environments
- Strong commercial acumen and strategic awareness
- Confidence influencing senior stakeholders and navigating complex organisations
- Curiosity about evolving technologies and how they enhance creative production
- A leadership presence that inspires confidence internally and externally
Why This Role?
You’ll have the opportunity to shape globally recognised consumer brands and influence how they show up in culture across shelves, screens, experiences, and emerging platforms. This is a role for a creative leader ready to operate at scale while pushing creative boundaries responsibly and commercially.
FMCG Creative Director in London employer: Lucy Lawson Creative Recruitment Ltd
At Lucy Lawson Creative Recruitment Ltd, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. As a Global FMCG Brand Worlds Creative Director, you will not only lead high-impact projects but also have access to unparalleled growth opportunities within the industry, all while working in a vibrant location that inspires collaboration and creativity. Join us to make a meaningful impact on globally recognised brands and elevate your career in an environment that values your unique contributions.
Contact Details:
Lucy Lawson Creative Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land FMCG Creative Director in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on social media. The more people you know, the better your chances of landing that Creative Director role.
✨Tip Number 2
Showcase your portfolio effectively. Make sure it highlights your best work in FMCG and multi-channel activation. Tailor it to reflect the kind of creative direction you want to lead!
✨Tip Number 3
Prepare for interviews by researching the company’s brand portfolio. Be ready to discuss how you can elevate their brands and create cohesive experiences across all touchpoints.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace FMCG Creative Director in London
Some tips for your application 🫡
Showcase Your Creative Vision:When applying, make sure to highlight your unique creative vision and how it aligns with our FMCG portfolio. We want to see how you can shape brands at scale, so don’t hold back on sharing your ideas!
Tailor Your Portfolio:Your portfolio should reflect excellence in brand systems and multi-channel activation. We’re looking for work that demonstrates your ability to create cohesive brand worlds, so pick your best pieces that showcase this.
Be Authentic:Let your personality shine through in your application. We value authenticity and want to get a sense of who you are as a leader. Share your journey, your inspirations, and what drives you creatively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Lucy Lawson Creative Recruitment Ltd
✨Know Your Portfolio Inside Out
Before the interview, make sure you have a deep understanding of your own work. Be ready to discuss specific projects that showcase your ability to create cohesive brand worlds and multi-channel activations. Highlight how your past experiences align with the role's requirements.
✨Showcase Your Strategic Thinking
Prepare to discuss how you approach strategic thinking in your creative process. Think about examples where you've identified growth opportunities or navigated complex organisations. This will demonstrate your commercial acumen and ability to influence senior stakeholders.
✨Emphasise Leadership and Mentorship
As a Creative Director, your leadership skills are crucial. Be ready to share examples of how you've inspired teams, mentored creatives, and built future leadership capabilities. This will show that you can foster an environment for culturally sharp and strategically grounded work.
✨Stay Curious About Technology
In today's fast-paced world, being curious about evolving technologies is key. Prepare to discuss how you've integrated new tools or AI-enabled workflows into your creative processes. This will highlight your innovative mindset and readiness to push creative boundaries.
