At a Glance
- Tasks: Lead creative direction for a global FMCG portfolio and activate brand worlds across various platforms.
- Company: Join an internationally recognised brand consultancy with a focus on innovation.
- Benefits: Shape iconic brands while enjoying a dynamic work environment and growth opportunities.
- Other info: Inspire teams and elevate creative standards while navigating complex client relationships.
- Why this job: Make a real impact on how brands connect with consumers in both physical and digital spaces.
- Qualifications: Proven experience as a Creative Director in FMCG and consumer branding.
The predicted salary is between 43200 - 72000 € per year.
An internationally recognised brand consultancy is seeking a Creative Director to lead a flagship global FMCG portfolio. This is a senior leadership opportunity for a creative who thrives on shaping brands at scale, building powerful brand worlds and activating them dynamically across both physical and digital touchpoints. You’ll operate at the intersection of strategic thinking, cultural relevance, and executional excellence.
We’re looking for a leader who combines vision with rigour, someone confident guiding global brand ecosystems while ensuring every activation, campaign, and experience feels distinctive, cohesive, and commercially impactful.
The Opportunity
You will take ownership of creative direction across a multi-brand consumer portfolio distributed across international markets. Your remit will extend beyond traditional brand and packaging work into immersive brand world activation spanning retail environments, experiential moments, content ecosystems, digital platforms, and technology-enabled storytelling. From real-world executions to digitally amplified experiences, you’ll ensure creative ideas translate seamlessly across channels.
This role demands a creative leader who can build senior client trust, identify growth opportunities, and elevate standards — while fostering an environment where teams produce culturally sharp, strategically grounded work.
Key Responsibilities
- Define and evolve creative direction across a global FMCG portfolio
- Lead the development of integrated brand worlds activated across retail, experiential, digital and content platforms
- Ensure cohesion between physical execution and digital amplification
- Inspire multidisciplinary teams across strategy, design, and production
- Drive innovation across modern content creation, including emerging AI-enabled workflows
- Strengthen senior client partnerships and expand strategic engagement
- Maintain high creative standards across multiple concurrent workstreams
- Mentor senior creatives and build future leadership capability
What We’re Looking For
- Established Creative Director experience within FMCG, consumer branding and packaging
- A portfolio demonstrating excellence in brand systems, packaging, and multi-channel activation
- Proven ability to lead brand world creation and activation across both real-world and digital environments
- Strong commercial acumen and strategic awareness
- Confidence influencing senior stakeholders and navigating complex organisations
- Curiosity about evolving technologies and how they enhance creative production
- A leadership presence that inspires confidence internally and externally
Why This Role?
You’ll have the opportunity to shape globally recognised consumer brands and influence how they show up in culture across shelves, screens, experiences, and emerging platforms. This is a role for a creative leader ready to operate at scale while pushing creative boundaries responsibly and commercially.
FMCG Packaging Creative Director employer: Lucy Lawson Creative Recruitment Ltd
Join an internationally recognised brand consultancy that champions creativity and innovation in the FMCG sector. With a vibrant work culture that fosters collaboration and growth, you'll have the chance to lead dynamic projects that shape global brands while enjoying opportunities for professional development and mentorship. Located in a thriving creative hub, this role offers unique advantages such as access to cutting-edge technology and a diverse team of talented professionals dedicated to pushing the boundaries of brand activation.
Contact Detail:
Lucy Lawson Creative Recruitment Ltd Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land FMCG Packaging Creative Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on social media. The more people you know, the better your chances of landing that Creative Director role.
✨Tip Number 2
Showcase your portfolio effectively. Make sure it highlights your best work in FMCG and packaging. Tailor it to reflect the kind of brand worlds you want to create, and don’t forget to include case studies that demonstrate your impact.
✨Tip Number 3
Prepare for interviews by researching the company’s brand ethos and recent campaigns. Be ready to discuss how you can elevate their creative direction and drive innovation across their portfolio.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace FMCG Packaging Creative Director
Some tips for your application 🫡
Showcase Your Creative Vision:When applying, make sure to highlight your unique creative vision and how it aligns with our FMCG portfolio. We want to see how you can shape brands at scale and create immersive brand worlds that resonate across various platforms.
Tailor Your Portfolio:Your portfolio should reflect excellence in brand systems and multi-channel activation. We’re looking for examples that demonstrate your ability to lead brand world creation, so pick pieces that showcase your best work in both physical and digital environments.
Highlight Leadership Experience:As a senior leader, it’s crucial to convey your experience in mentoring teams and building client trust. Share specific instances where you’ve inspired multidisciplinary teams or navigated complex organisations to achieve creative excellence.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role. Let’s get your journey started!
How to prepare for a job interview at Lucy Lawson Creative Recruitment Ltd
✨Know Your Portfolio Inside Out
Before the interview, make sure you have a deep understanding of your own work. Be ready to discuss specific projects that showcase your excellence in brand systems and multi-channel activation. Highlight how these experiences align with the role's requirements.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've defined and evolved creative direction in past roles. Think about examples where your strategic thinking led to successful brand activations across both physical and digital platforms. This will demonstrate your ability to operate at the intersection of creativity and strategy.
✨Demonstrate Leadership Skills
Be ready to share instances where you've inspired multidisciplinary teams or mentored senior creatives. Talk about how you foster an environment that encourages innovation and high standards, as this is crucial for building trust with senior clients and stakeholders.
✨Stay Curious About Technology
Given the role's focus on modern content creation and emerging technologies, come prepared to discuss how you've integrated new tools or workflows into your creative process. Showing curiosity and adaptability will highlight your readiness to drive innovation in the FMCG space.
