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- Tasks: Lead creative direction for a global FMCG portfolio and inspire innovative brand activations.
- Company: Renowned brand consultancy with a focus on creativity and cultural relevance.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team and push creative boundaries in a supportive environment.
- Why this job: Shape iconic brands and influence culture across diverse platforms and experiences.
- Qualifications: Proven experience in FMCG branding and strong leadership skills.
The predicted salary is between 36000 - 60000 £ per year.
An internationally recognised brand consultancy is seeking a Creative Director to lead a flagship global FMCG portfolio. This is a senior leadership opportunity for a creative who thrives on shaping brands at scale, building powerful brand worlds and activating them dynamically across both physical and digital touchpoints. You’ll operate at the intersection of strategic thinking, cultural relevance, and executional excellence.
We’re looking for a leader who combines vision with rigour, someone confident guiding global brand ecosystems while ensuring every activation, campaign, and experience feels distinctive, cohesive, and commercially impactful.
The Opportunity
You will take ownership of creative direction across a multi-brand consumer portfolio distributed across international markets. Your remit will extend beyond traditional brand and packaging work into immersive brand world activation spanning retail environments, experiential moments, content ecosystems, digital platforms, and technology-enabled storytelling. From real-world executions to digitally amplified experiences, you’ll ensure creative ideas translate seamlessly across channels.
This role demands a creative leader who can build senior client trust, identify growth opportunities, and elevate standards — while fostering an environment where teams produce culturally sharp, strategically grounded work.
Key Responsibilities
- Define and evolve creative direction across a global FMCG portfolio
- Lead the development of integrated brand worlds activated across retail, experiential, digital and content platforms
- Ensure cohesion between physical execution and digital amplification
- Inspire multidisciplinary teams across strategy, design, and production
- Drive innovation across modern content creation, including emerging AI-enabled workflows
- Strengthen senior client partnerships and expand strategic engagement
- Maintain high creative standards across multiple concurrent workstreams
- Mentor senior creatives and build future leadership capability
What We’re Looking For
- Established Creative Director experience within FMCG, consumer branding and packaging
- A portfolio demonstrating excellence in brand systems, packaging, and multi-channel activation
- Proven ability to lead brand world creation and activation across both real-world and digital environments
- Strong commercial acumen and strategic awareness
- Confidence influencing senior stakeholders and navigating complex organisations
- Curiosity about evolving technologies and how they enhance creative production
- A leadership presence that inspires confidence internally and externally
Why This Role?
You’ll have the opportunity to shape globally recognised consumer brands and influence how they show up in culture across shelves, screens, experiences, and emerging platforms. This is a role for a creative leader ready to operate at scale while pushing creative boundaries responsibly and commercially.
FMCG Creative Director employer: Lucy Lawson Creative Recruitment Ltd
Contact Detail:
Lucy Lawson Creative Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FMCG Creative Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on a Creative Director role that’s not even advertised yet.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work in FMCG and multi-channel activation. When you land that interview, be ready to discuss how your creative direction has made an impact.
✨Tip Number 3
Prepare for those interviews by researching the company’s brand ecosystem. Understand their values and how you can elevate their creative standards. Tailor your pitch to show how you can drive innovation and inspire teams.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace FMCG Creative Director
Some tips for your application 🫡
Showcase Your Creative Vision: When applying, make sure to highlight your unique creative vision and how it aligns with our FMCG portfolio. We want to see how you can shape brands at scale, so don’t hold back on sharing your ideas!
Tailor Your Portfolio: Your portfolio should reflect excellence in brand systems and multi-channel activation. We’re looking for work that demonstrates your ability to create cohesive brand worlds, so pick pieces that best showcase your skills.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are as a creative leader. Share your journey and what drives your passion for FMCG branding.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Lucy Lawson Creative Recruitment Ltd
✨Know Your Portfolio Inside Out
Before the interview, make sure you have a deep understanding of your own work. Be ready to discuss specific projects that showcase your ability to create cohesive brand worlds and multi-channel activations. Highlight how these experiences align with the role's requirements.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've combined creative vision with strategic execution in past roles. Think about examples where your leadership has driven innovation or improved client relationships, especially in FMCG contexts. This will demonstrate your fit for guiding global brand ecosystems.
✨Be Ready to Discuss Trends and Technologies
Stay updated on the latest trends in FMCG and digital marketing. Be prepared to share your thoughts on emerging technologies and how they can enhance creative production. This shows your curiosity and readiness to adapt, which is crucial for this role.
✨Engage with Confidence
During the interview, project confidence when discussing your ideas and experiences. Remember, you're not just showcasing your skills; you're also building trust with potential senior clients. Use your leadership presence to inspire confidence in your ability to elevate creative standards.