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For Companies At a Glance
- Tasks: Build relationships and drive sales for Lucky Saint's alcohol-free beer in Brighton & South Coast.
- Company: Join a passionate team at Lucky Saint, revolutionising the alcohol-free beer industry.
- Benefits: Competitive salary, annual bonus, health insurance, flexible working, and generous holiday allowance.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be part of a growing movement and make a real impact in the hospitality sector.
- Qualifications: Positive attitude, knowledge of the local area, and a passion for pubs and beer.
The predicted salary is between 31000 - 33000 ÂŁ per year.
Lucky Saint On Trade Sales Executive – Brighton & South Coast
Reporting to: Regional Sales Manager - South
The Opportunity
We are looking for an On Trade Sales Executive to join the team at Lucky Saint as we continue our mission to become the defining alcohol‑free beer. In this role you will build exceptional relationships with our influential customer base, drive new business, and support the South team sales strategy, feeding into the wider on‑trade plan. We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business. We’re interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, commercial and restless to make magic happen.
A day in the life in this role
Covering a key territory for us, you'll be spending your days working in the finest hospitality venues across your territory with focus on premium pubs, bars, restaurants, hotels and anywhere where Lucky Saint will sell well across Brighton & the South Coast. Your day will start with clearing your task lists and inbox as well as catching up on the previous day's admin. Then you might set about getting your route planning down using our CRM platform. With chilled beers packed you’ll then head out into trade to meet some existing customers and potential new business. Over lunch you might meet with a wholesale sales rep to share data and insights before carrying on with an afternoon of meetings with customer check‑ins and draught quality checks. And along the way you’ll build staff advocacy, train bar teams and prospect new accounts. To see out the day you might stop off in a pub with a pint of Lucky Saint while you wrap up any actions from the day's work before hosting a Lucky Saint sponsored activation.
Salary range ÂŁ31k - ÂŁ33k
Key responsibilities
- Deliver the company’s sales and profit targets for the On‑Trade channel as part of the South On Trade team, focused specifically on Brighton & South Coast
- Maximise distribution of draught and packaged beer via key relationships with all relevant On‑Trade customers & wholesalers
- Manage, nurture and grow an existing portfolio of Lucky Saint customers
- Build relationships with prospective customers, growing our customer base and distribution with the absolute best venues throughout Brighton & the South Coast
- Deliver brilliant category and customer activation plans to drive customer engagement and rate of sale
- Support and assist on a tiered targeting team strategy for securing key accounts
- Continually develop an understanding of both the beer and non‑alcoholic category with a focus on a data‑driven approach to sales
- Feedback fantastic insight to the business and deliver business performance course‑correcting where needed
- Effectively maintain an up‑to‑date CRM and other essential administration
We think you'll thrive in this role if you have:
- Positivity and optimism
- A love of pubs, bars and restaurants
- Existing knowledge of Brighton & South Coast and the On‑Trade across the territory
- Passion for beer, both Alcohol‑Free and Full‑Strength
- Ambitious, driven, and able to thrive in a very fast‑paced, high‑growth business within a fast‑growing category
- A growth mindset, bringing innovative ideas and ways of thinking to the business
Essential requirements
- Based in Brighton/South Coast or surrounding area
What's in it for you
- ÂŁ31k - ÂŁ33k range depending on level of experience
- Annual bonus based on company and individual performance
- Vitality Health Insurance
- 25 days holiday + 8 bank holidays
- Enhanced holiday policy
- 3% employer pension contribution, 5% optional employee contribution
- Life insurance
- Employee Assistance Program
- Enrolment in EMI Option Scheme
- 20 x Lucky Saint allowance per month
- Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint
- Flexible working
At Lucky Saint we believe that a diverse team of enthusiastic, hard‑working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process. If you’re happy to help, please complete our voluntary DEI survey. It is optional, 100% anonymous and will not affect your job application.
Sales Executive - Brighton & South Coast employer: Lucky Saint
Contact Detail:
Lucky Saint Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive - Brighton & South Coast
✨Tip Number 1
Get to know the local scene! Spend some time visiting pubs, bars, and restaurants in Brighton & the South Coast. Building relationships with potential customers starts with understanding their vibe and what makes them tick.
✨Tip Number 2
Network like a pro! Attend local events or industry meet-ups where you can connect with other sales professionals and potential clients. Don’t be shy; introduce yourself and share your passion for alcohol-free beer!
✨Tip Number 3
Show off your knowledge! When meeting with customers, be ready to discuss trends in the non-alcoholic category and how Lucky Saint fits into that picture. This will help you build credibility and trust.
✨Tip Number 4
Follow up! After meetings, send a quick message thanking them for their time and reiterating your excitement about working together. It keeps you top of mind and shows you’re genuinely interested in building a partnership.
We think you need these skills to ace Sales Executive - Brighton & South Coast
Some tips for your application 🫡
Show Your Passion: When writing your application, let your love for pubs, bars, and the alcohol-free beer scene shine through. We want to see that you're genuinely excited about joining Lucky Saint and making a difference in the industry!
Tailor Your CV: Make sure your CV is tailored to the Sales Executive role. Highlight any relevant experience you have in sales, especially within the On-Trade sector. We’re looking for someone who can hit the ground running, so show us how you can do just that!
Be Data-Driven: Since we value a data-driven approach, include any examples of how you've used data to drive sales or improve customer relationships in your previous roles. This will show us that you understand the importance of insights in achieving sales targets.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Plus, it shows you’re keen to be part of our journey!
How to prepare for a job interview at Lucky Saint
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of Lucky Saint's offerings, especially the alcohol-free beer market. Familiarise yourself with the brand's mission and values, as well as any recent news or developments. This will show your genuine interest and help you connect with the interviewers.
✨Demonstrate Your Relationship-Building Skills
As a Sales Executive, building relationships is key. Prepare examples from your past experiences where you've successfully nurtured client relationships or turned potential leads into loyal customers. Highlight your ability to engage with various stakeholders in the hospitality industry.
✨Show Your Passion for the Industry
Express your enthusiasm for the on-trade sector and the alcohol-free movement. Share your thoughts on current trends and how they relate to Lucky Saint's vision. This will not only demonstrate your knowledge but also your commitment to being part of their mission.
✨Prepare Questions That Matter
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful queries about the company's growth plans, team dynamics, or how success is measured in this role. This shows that you're not just interested in the job, but also in contributing to the company's future.