At a Glance
- Tasks: Build relationships and drive sales for Lucky Saint's alcohol-free beer across Brighton & South Coast.
- Company: Join a passionate team at Lucky Saint, redefining the alcohol-free beer experience.
- Benefits: Competitive salary, annual bonus, health insurance, flexible working, and generous holiday allowance.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be part of a revolution in the beverage industry and make a real impact.
- Qualifications: Positive attitude, love for hospitality, and knowledge of the local market.
The predicted salary is between 31000 - 33000 £ per year.
We are looking for an On Trade Sales Executive to join the team at Lucky Saint as we continue our mission to become the defining alcohol-free beer. In this role you will build exceptional relationships with our influential customer base, drive new business, and support the South team sales strategy, feeding into the wider on-trade plan.
We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business. We’re interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, commercial and restless to make magic happen.
A day in the life in this role:
- Covering a key territory for us, you'll be spending your days working in the finest hospitality venues across your territory with focus on premium pubs, bars, restaurants, hotels and anywhere where Lucky Saint will sell well across Brighton & the South Coast.
- Your day will start with clearing your task lists and inbox as well as catching up on the previous day's admin.
- Then you might set about getting your route planning down using our CRM platform.
- With chilled beers packed you’ll then head out into trade to meet some existing customers and potential new business.
- Over lunch you might meet with a wholesale sales rep to share data and insights before carrying on with an afternoon of meetings with customer check ins and draught quality checks.
- And along the way you’ll build staff advocacy, training bar teams and prospecting new accounts.
- To see out the day you might stop off in a pub with a pint of Lucky Saint while you wrap up any actions from the day's work before hosting a Lucky Saint sponsored activation.
Key responsibilities:
- Delivering the company’s sales and profit targets for the On-Trade channel in as part of the South On Trade team, focused specifically on Brighton & South Coast.
- Maximise distribution of draught and packaged beer via key relationships with all relevant On Trade customers & wholesalers.
- You will manage, nurture and grow an existing portfolio of Lucky Saint customers.
- You will build relationships with prospective customers, growing our customer base and distribution with the absolute best venues throughout Brighton & the South Coast.
- You will deliver brilliant category and customer activation plans to drive customer engagement and rate of sale.
- Support and assist on a tiered targeting team strategy for securing key accounts.
- Continually develop your understanding of both the beer and non-alcoholic category with a focus on a data driven approach to sales.
- You will feedback fantastic insight to the business and deliver business performance course-correcting where needed.
- Effectively maintain an up-to-date CRM and any business essential administration.
We think you'll thrive in this role if you have:
- Positivity and optimism.
- A love of pubs, bars and restaurants.
- Existing knowledge of Brighton & South Coast and the On-Trade across the territory.
- Passion for beer, both Alcohol-Free and Full-Strength.
- Ambitious, driven, and can thrive in a very fast-paced, high growth business within a fast-growing category.
- A growth mindset, you bring innovative ideas and ways of thinking to the business.
Essential requirements:
- Brighton/South Coast based or surrounding area.
What's in it for you:
- £31 - £33k range depending on level of experience.
- Annual bonus based on company and individual performance.
- Vitality Health Insurance.
- 25 days holiday + 8 bank holidays.
- Enhanced holiday policy.
- 3% employer pension contribution, 5% optional employee contribution.
- Life insurance.
- Employee Assistance Program.
- Enrolment in EMI Option Scheme.
- 20 x Lucky Saint allowance per month.
- Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint.
- Flexible working.
At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process.
Sales Executive - Brighton & South Coast employer: Lucky Saint
Contact Detail:
Lucky Saint Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Executive - Brighton & South Coast
✨Tip Number 1
Get to know the local scene! Spend some time visiting pubs, bars, and restaurants in Brighton & South Coast. Building relationships with the staff and owners can give you a leg up when it comes to landing that Sales Executive role.
✨Tip Number 2
Network like a pro! Attend industry events or local meet-ups where you can connect with people in the on-trade sector. You never know who might have a lead on a job or be able to put in a good word for you.
✨Tip Number 3
Show your passion for alcohol-free beer! When you get the chance to chat with potential employers, share your enthusiasm for the product and the brand. It’s all about making that personal connection and showing you’re the right fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at Lucky Saint. Make sure your application reflects your personality and passion for the role!
We think you need these skills to ace Sales Executive - Brighton & South Coast
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for the hospitality industry and alcohol-free beer shine through. We want to see that you're genuinely excited about the role and the brand!
Tailor Your CV: Make sure your CV is tailored to highlight your experience in sales and the on-trade sector. Use specific examples that demonstrate how you've built relationships and driven sales in similar roles.
Be Authentic: We appreciate authenticity! Don’t be afraid to show your personality in your cover letter. Share your unique perspective and what makes you a great fit for our team at Lucky Saint.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at Lucky Saint
✨Know Your Product Inside Out
Before your interview, make sure you understand Lucky Saint's mission and product range. Familiarise yourself with the unique selling points of their alcohol-free beer and be ready to discuss how you can promote it effectively in the on-trade sector.
✨Showcase Your Relationship-Building Skills
This role is all about building exceptional relationships. Prepare examples from your past experiences where you've successfully nurtured client relationships or developed new business opportunities. Highlight your ability to connect with people in the hospitality industry.
✨Demonstrate Your Knowledge of the Market
Research the Brighton & South Coast area and its on-trade landscape. Be prepared to discuss current trends in the alcohol-free category and how you can leverage this knowledge to drive sales for Lucky Saint. Showing that you're data-driven will impress the interviewers.
✨Prepare Questions That Show Your Passion
At the end of the interview, have a few thoughtful questions ready that reflect your enthusiasm for the brand and the role. Ask about future growth plans, team dynamics, or how they measure success in the on-trade channel. This shows you're genuinely interested in being part of their mission.