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- Tasks: Lead creative campaigns and develop a dynamic brand strategy for Lucky Saint.
- Company: Join the UK's number one alcohol-free beer brand, Lucky Saint.
- Benefits: Competitive salary, bonus, share options, health benefits, and flexible working.
- Other info: Work in a vibrant team culture with opportunities for personal growth.
- Why this job: Empower your creativity and make a real impact in a growing brand.
- Qualifications: 6-8 years in brand/marketing roles with experience in high-growth brands.
The predicted salary is between 50000 - 65000 ÂŁ per year.
We're looking for a Senior Brand Manager to join Lucky Saint as we enter our next phase of growth â investing in new channels and continuing to build one of the UK's most distinctive and loved drinks brands. Since launching in 2018, Lucky Saint has become the UK's number one dedicated alcoholâfree beer, built categoryâleading brand love and delivered awardâwinning campaigns across DTC, retail and hospitality. This is a unique opportunity to join the team and help take the brand to the next level.
Why this role is exciting
This isn't a "manage the brand" role â it's a buildâtheâbrand role.
Youâll be:
- Empowered to come up with and deliver your own creative ideas, not just briefing agencies â just look at our latest partnership with Lime Bikes
- Delivering integrated campaigns across digital, social, creators and partnerships
- Managing and developing a team of three: Social Media Manager, Influencer and Community Exec and Brand Activations Exec
- Gaining omnichannel experience, working with DTC, onâand offâtrade teams to drive real commercial impact
- Helping evolve our strategy from seasonal to yearâround growth
Youâll work on:
- Highâprofile campaigns (including Dry January and beyond)
- Creator and influencer strategy (with growing investment)
- Retail and experiential activations
A day in the life
Youâll spend your time bringing the Lucky Saint brand to life â from shaping campaigns and creative, to planning activations and partnerships. You'll work closely with trade and DTC teams to ensure everything we do drives awareness, trial and growth, while continually reviewing performance and refining what's working. You'll meet with the team at our offices above the Lucky Saint pub in Marylebone, or work from home when you need to, up to two days a week.
What you'll be responsible for
- Delivering integrated campaigns across digital, social, creators and experiential
- Leading and developing social, influencer and events team
- Driving partnerships and collaborations
- Managing digital media investment and optimising performance
- Embedding a testâandâlearn approach and tracking ROI
- Working crossâfunctionally to ensure brand drives commercial impact
What we're looking for
- 6â8 years' experience in brand/marketing roles
- Experience in challenger or highâgrowth brands
- Brandâside / supplierâside experience, ideally FMCG scaleâup brands
- Strong track record delivering integrated campaigns
- Experience across digital, social and creators
- Proven ability to manage a team
- Commercial mindset with understanding of how brand drives growth
What you'll get
- A brand with real cultural momentum and headroom for growth
- Ownership beyond a typical Senior Brand Manager role
- Opportunity to lead a team
- Package: Competitive salary + bonus (details shared with you), Share options, Vitality health, 25 days holiday, Pension, Flexible working (officeâbased, hybrid 3 days a week), Monthly Lucky Saint allowance
At Lucky Saint we believe that a diverse team of enthusiastic, hardâworking, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process.
Senior Brand Manager employer: Lucky Saint | B CorpTM
Contact Detail:
Lucky Saint | B CorpTM Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Brand Manager
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
â¨Tip Number 2
Show off your creativity! When you get the chance to interview, come prepared with ideas on how youâd elevate the Lucky Saint brand. This role is all about building the brand, so let your imagination run wild!
â¨Tip Number 3
Be ready to discuss your past campaigns. Highlight your experience with integrated marketing strategies and how they drove growth. We want to see how youâve made an impact in previous roles!
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in joining the Lucky Saint team.
We think you need these skills to ace Senior Brand Manager
Some tips for your application đŤĄ
Show Your Creative Side: This role is all about building the brand, so donât hold back! Share your innovative ideas and past experiences that showcase your creativity. We want to see how you can bring fresh concepts to the table.
Tailor Your Application: Make sure your application speaks directly to what weâre looking for. Highlight your experience in integrated campaigns and any work with high-growth brands. The more relevant your application, the better!
Be Authentic: We love genuine passion for the brand and the industry. Let your personality shine through in your writing. Tell us why youâre excited about joining Lucky Saint and how you can contribute to our growth.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. Itâs the best way for us to keep track of your application and ensure it reaches the right people.
How to prepare for a job interview at Lucky Saint | B CorpTM
â¨Know the Brand Inside Out
Before your interview, dive deep into Lucky Saint's history, values, and recent campaigns. Understand what makes their alcohol-free beer stand out in the market. This knowledge will not only impress the interviewers but also help you articulate how your experience aligns with their brand vision.
â¨Showcase Your Creative Ideas
Since this role is all about building the brand, come prepared with a few creative campaign ideas that could elevate Lucky Saint. Think about integrated campaigns across digital and social platforms, and be ready to discuss how you would implement them. This shows initiative and a genuine interest in contributing to their growth.
â¨Highlight Your Team Management Skills
With a team to manage, it's crucial to demonstrate your leadership abilities. Prepare examples of how you've successfully led teams in the past, focusing on collaboration and development. Discuss how you would empower your team members to drive brand initiatives and foster a positive work environment.
â¨Understand the Commercial Impact
Be ready to discuss how brand strategies can drive commercial success. Familiarise yourself with key performance indicators (KPIs) relevant to brand growth and be prepared to share how you've tracked ROI in previous roles. This will show that you have a commercial mindset and understand the importance of aligning brand activities with business objectives.