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- Tasks: Lead creative campaigns and develop a dynamic brand strategy for Lucky Saint.
- Company: Join the UK's number one alcohol-free beer brand, Lucky Saint.
- Benefits: Competitive salary, bonus, share options, and flexible working arrangements.
- Other info: Work in a vibrant team culture with opportunities for personal growth.
- Why this job: Be empowered to build a beloved brand and make a real impact.
- Qualifications: 6-8 years in brand/marketing roles with experience in high-growth brands.
The predicted salary is between 60000 - 75000 £ per year.
We’re looking for a Senior Brand Manager to join Lucky Saint as we enter our next phase of growth – investing in new channels and continuing to build one of the UK’s most distinctive and loved drinks brands. Since launching in 2018, Lucky Saint has become the UK’s number one dedicated alcohol‑free beer, built category‑leading brand love and delivered award‑winning campaigns across DTC, retail and hospitality. This is a unique opportunity to join the team and help take the brand to the next level.
Why this role is exciting
This isn’t a "manage the brand" role – it’s a build‑the‑brand role. You’ll be:
- Empowered to come up with and deliver your own creative ideas, not just briefing agencies – just look at our latest partnership with Lime Bikes
- Delivering integrated campaigns across digital, social, creators and partnerships
- Managing and developing a team of three: Social Media Manager, Influencer and Community Exec and Brand Activations Exec
- Gaining omnichannel experience, working with DTC, on‑and off‑trade teams to drive real commercial impact
- Helping evolve our strategy from seasonal to year‑round growth
You’ll work on:
- High‑profile campaigns (including Dry January and beyond)
- Creator and influencer strategy (with growing investment)
- Retail and experiential activations
A day in the life
You’ll spend your time bringing the Lucky Saint brand to life – from shaping campaigns and creative, to planning activations and partnerships. You’ll work closely with trade and DTC teams to ensure everything we do drives awareness, trial and growth, while continually reviewing performance and refining what’s working. You’ll meet with the team at our offices above the Lucky Saint pub in Marylebone, or work from home when you need to, up to two days a week.
What you’ll be responsible for
- Delivering integrated campaigns across digital, social, creators and experiential
- Leading and developing social, influencer and events team
- Driving partnerships and collaborations
- Managing digital media investment and optimising performance
- Embedding a test‑and‑learn approach and tracking ROI
- Working cross‑functionally to ensure brand drives commercial impact
What we’re looking for
- 6–8 years’ experience in brand/marketing roles
- Experience in challenger or high‑growth brands
- Brand‑side / supplier‑side experience, ideally FMCG scale‑up brands
- Strong track record delivering integrated campaigns
- Experience across digital, social and creators
- Proven ability to manage a team
- Commercial mindset with understanding of how brand drives growth
What you’ll get
- A brand with real cultural momentum and headroom for growth
- Ownership beyond a typical Senior Brand Manager role
- Opportunity to lead a team
Package
- Competitive salary + bonus (details shared with you)
- Share options
- Vitality health
- 25 days holiday
- Pension
- Flexible working (office‑based, hybrid 3 days a week)
- Monthly Lucky Saint allowance
At Lucky Saint we believe that a diverse team of enthusiastic, hard‑working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process.
Senior Brand Manager employer: Lucky Saint | B Corp™
Contact Detail:
Lucky Saint | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Lucky Saint. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, come prepared with ideas on how you’d build the Lucky Saint brand. They want someone who can think outside the box, so let your imagination run wild!
✨Tip Number 3
Be ready to discuss your past campaigns. Have specific examples of how you’ve driven growth and engagement in previous roles. This will show them you’ve got the experience they’re looking for.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Lucky Saint team.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Show Your Creative Side: This role is all about building the brand, so don’t hold back! Share your innovative ideas and past experiences that showcase your creativity. We want to see how you can bring fresh concepts to the table.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience in brand management and integrated campaigns. We love seeing how your background aligns with our mission at Lucky Saint!
Highlight Team Leadership Skills: Since you'll be managing a team, it’s crucial to demonstrate your leadership abilities. Share examples of how you've successfully led teams in the past and the impact it had on your projects.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for this exciting opportunity at Lucky Saint!
How to prepare for a job interview at Lucky Saint | B Corp™
✨Know the Brand Inside Out
Before your interview, dive deep into Lucky Saint's history, values, and recent campaigns. Understand what makes their alcohol-free beer stand out in the market. This knowledge will not only impress but also help you align your ideas with their brand vision.
✨Showcase Your Creative Ideas
Since this role is all about building the brand, come prepared with a few creative campaign ideas that could elevate Lucky Saint. Think about how you can leverage digital, social, and influencer strategies to drive growth. Presenting these ideas will demonstrate your proactive approach and passion for the brand.
✨Highlight Your Leadership Experience
With a team to manage, it’s crucial to showcase your leadership skills. Prepare examples of how you've successfully led teams in the past, particularly in high-growth environments. Discuss your approach to developing talent and fostering collaboration within your team.
✨Emphasise a Test-and-Learn Mindset
Lucky Saint values a test-and-learn approach, so be ready to discuss how you've implemented this in previous roles. Share specific examples of campaigns where you tracked ROI and made data-driven decisions to optimise performance. This will show that you understand the importance of measuring success.