Social Media & Content Manager in London

Please note on how to apply: to be considered for this role, you must send your portfolio, CV and responses to the following questions:

• What makes you the ideal candidate for this role?
• Tell us about a brand you love on social media, and why.
• What do you think the biggest opportunity for Lucky Saint is on social media?

Using ChatGPT? Please be mindful if using AI to assist your answers, as we often see very similar responses and want to ensure you give yourself the best opportunity to stand out.

The Opportunity: We are looking for a Content and Social Media Manager to join the team at Lucky Saint as we continue on our mission to become the world's defining alcohol-free beer brand. In this role, you will be responsible for the visual identity and content creation for all our social media channels, drive our online awareness and social media performance, support with influencer and brand awareness campaigns, keeping our title as most loved alcohol-free beer brand.

We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business. We’re interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, commercial and restless to make magic happen.

A Day in the Life: You could start your day looking through the performance of the content you had posted on socials over the last few weeks, pulling a report together with key learnings and insights to present to guide your next months work of content creation. You then may attend a full team marketing meeting where you would lead a brainstorm on the organic social media launch plan for our Dry January Campaign. There then might be a power hour where you focus on copy writing the captions for some key social posts that are in the social media calendar. You then may head out to some of our most premium pub customers, including The Pelican and The Hero, and shoot their pub and our beer on draught for an Instagram reel and TikTok content, editing as you go. You might then attend one of our run clubs hosted at our own pub, The Lucky Saint, and shoot some content for our stories, and of our key influencer attendees to post a wrap up carousel the next day.

Key Responsibilities:

• Content Creation: Create a distinct and recognisable Lucky Saint social style across all channels. Shoot and edit high-quality content using DSLR and iPhone. Produce engaging video, photo and design content for Instagram, TikTok and LinkedIn. Use Canva and editing tools such as Adobe CC to design and refine visuals. Direct shoots and work with creative and paid teams to ensure high-quality content output.
• Content Planning, Optimisation and Reporting: Set and track key performance indicators for all our social media channels including LinkedIn, TikTok, Instagram and Facebook, aligning with our Marketing Strategy. Build and adapt our social media and content plans using insights, reporting and social trends. Manage the social calendar, ensuring our plans support our brand campaigns and key calendar moments. Lead brainstorms and come up with engaging content ideas that are both on brand and drive performance. Work with the Head of Creative to brief and plan larger shoots for paid and organic content. Collaborate with the wider marketing and on-trade teams to create content that supports all channels. Support the demand of our paid social channel, shooting and editing content for Meta and TikTok ads. Upskill the team to capture great content and represent the brand in daily moments. Regularly review social and content performance, providing actionable insights to improve results. Edit all content and copy output for performance across each channel.
• Influencer, Community and Events: Support influencer partnerships and integrate creators and ambassadors into the social calendar. Stay close to our online community, using feedback and engagement to inform content. Capture live and long-form content at key brand, customer and influencer events. Plan and coordinate content opportunities with the events team to maximise visibility. Step in and support our community executive with community management when needed to maintain fast, authentic engagement.

Who You Are:

• 3-5 years’ experience —either in-house or agency-side—within social media and content creation.
• A creative, confident and skilled content creator – skilled at shooting stills and video content using both iPhone and DSLR and editing content using editing platforms. A passion for AI and upcoming content creation trends is also a benefit.
• A social media expert – you know how to turn a marketing strategy into a channel specific social plan, in the know and able to adapt fast with new data and trends and create content that connects and performs.
• A proven copywriter – skilled at adopting a brand’s tone of voice and using it to build engaging captions and content for our social media channels.
• Adaptable and enthusiastic, with a proactive mindset and excitement about joining a fast-growing brand.
• A Growth Mindset - eager to take initiative and seek out learning and growth opportunities independently.
• Passionate about brand-building and understands the long‑term value of shaping perception through every interaction online.

What’s in it for you: Annual bonus based on company and individual performance. Vitality Health Insurance. 25 days holiday + 8.