Senior Brand Manager in London

We’re looking for a Senior Brand Manager to join Lucky Saint as we enter our next phase of growth - investing in new channels and continuing to build one of the UK’s most distinctive and loved drinks brands. Since launching in 2018, Lucky Saint has become the UK’s number one dedicated alcohol-free beer, built category-leading brand love and delivered award-winning campaigns across DTC, retail and hospitality. This is a unique opportunity to join the team and help take the brand to the next level.

Why this role is exciting

This isn’t a "manage the brand” role — it’s a build the brand role. You’ll be:

• Empowered to come up with and deliver your own creative ideas, not just briefing agencies.
• Delivering integrated campaigns across digital, social, creators and partnerships.
• Managing and developing a team of three: Social Media Manager, Influencer and Community Exec and Brand Activations Exec.
• Gaining omnichannel experience, working with DTC, on and off-trade teams to drive real commercial impact.
• Helping evolve our strategy from seasonal to year-round growth.

You’ll work on:

• High-profile campaigns (including Dry January and beyond).
• Creator and influencer strategy (with growing investment).
• Cultural partnerships (Strava, run clubs, events).
• Retail and experiential activations.

A day in the life:

You’ll spend your time bringing the Lucky Saint brand to life — from shaping campaigns and creative, to planning activations and partnerships. You’ll work closely with trade and DTC teams to ensure everything we do drives awareness, trial and growth, while continually reviewing performance and refining what’s working. You’ll meet with the team at our offices above The Lucky Saint pub in Marylebone, or work from home when you need to, up to two days a week.

What you’ll be responsible for:

• Delivering integrated campaigns across digital, social, creators and experiential.
• Leading and developing social, influencer and events team.
• Driving partnerships and collaborations.
• Managing digital media investment and optimising performance.
• Embedding a test-and-learn approach and tracking ROI.
• Working cross-functionally to ensure brand drives commercial impact.

What we’re looking for:

• 6–8 years’ experience in brand/marketing roles.
• Experience in challenger or high-growth brands (ideally FMCG).
• Strong track record delivering integrated campaigns.
• Experience across digital, social and creators.
• Proven ability to manage a team.
• Commercial mindset with understanding of how brand drives growth.

What you’ll get:

• A brand with real cultural momentum and headroom for growth.
• Ownership beyond a typical Senior Brand Manager role.
• Opportunity to lead a team.
• Package: Competitive salary + bonus (details will be shared with you), Share options, Vitality health, 25 days holiday, Pension, Flexible working (office based, hybrid 3 days a week), Monthly Lucky Saint allowance.

At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process.