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- Tasks: Lead creative campaigns and develop the Lucky Saint brand with innovative strategies.
- Company: Join Lucky Saint, the UK's top alcohol-free beer brand, in a dynamic growth phase.
- Benefits: Competitive salary, bonus, share options, health benefits, and flexible working.
- Other info: Work in a vibrant team culture with opportunities for personal and professional growth.
- Why this job: Be empowered to shape the brand's future and make a real impact.
- Qualifications: 6-8 years in brand/marketing roles with experience in high-growth brands.
The predicted salary is between 60000 - 75000 £ per year.
We’re looking for a Senior Brand Manager to join Lucky Saint as we enter our next phase of growth - investing in new channels and continuing to build one of the UK’s most distinctive and loved drinks brands. Since launching in 2018, Lucky Saint has become the UK’s number one dedicated alcohol-free beer, built category-leading brand love and delivered award-winning campaigns across DTC, retail and hospitality. This is a unique opportunity to join the team and help take the brand to the next level.
Why this role is exciting
This isn’t a "manage the brand” role — it’s a build the brand role. You’ll be:
- Empowered to come up with and deliver your own creative ideas, not just briefing agencies - just look at our latest partnership with Lime Bikes
- Delivering integrated campaigns across digital, social, creators and partnerships
- Managing and developing a team of three: Social Media Manager, Influencer and Community Exec and Brand Activations Exec
- Gaining omnichannel experience, working with DTC, on and off-trade teams to drive real commercial impact
- Helping evolve our strategy from seasonal to year-round growth
You’ll work on:
- High-profile campaigns (including Dry January and beyond)
- Creator and influencer strategy (with growing investment)
- Cultural partnerships (Strava, run clubs, events)
- Retail and experiential activations
A day in the life:
You’ll spend your time bringing the Lucky Saint brand to life — from shaping campaigns and creative, to planning activations and partnerships. You’ll work closely with trade and DTC teams to ensure everything we do drives awareness, trial and growth, while continually reviewing performance and refining what’s working. You’ll meet with the team at our offices above The Lucky Saint pub in Marylebone, or work from home when you need to, up to two days a week.
What you’ll be responsible for:
- Delivering integrated campaigns across digital, social, creators and experiential
- Leading and developing social, influencer and events team
- Driving partnerships and collaborations
- Managing digital media investment and optimising performance
- Embedding a test-and-learn approach and tracking ROI
- Working cross-functionally to ensure brand drives commercial impact
What we’re looking for:
- 6–8 years’ experience in brand/marketing roles
- Experience in challenger or high-growth brands (ideally FMCG)
- Strong track record delivering integrated campaigns
- Experience across digital, social and creators
- Proven ability to manage a team
- Commercial mindset with understanding of how brand drives growth
What you’ll get:
- A brand with real cultural momentum and headroom for growth
- Ownership beyond a typical Senior Brand Manager role
- Opportunity to lead a team
- Package: Competitive salary + bonus (details will be shared with you), Share options, Vitality health, 25 days holiday, Pension, Flexible working (office based, hybrid 3 days a week), Monthly Lucky Saint allowance
At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled people is pivotal to our success. Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process.
Senior Brand Manager in City of London employer: Lucky Saint | B Corp™
Contact Detail:
Lucky Saint | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager in City of London
✨Tip Number 1
Get to know the brand inside out! Research Lucky Saint's campaigns, values, and recent partnerships. This will help you tailor your conversations and show that you're genuinely interested in being part of their growth story.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you an edge during interviews and help you stand out.
✨Tip Number 3
Prepare for the interview by thinking of creative ideas you could bring to the table. Since this role is all about building the brand, come armed with innovative campaign concepts that align with Lucky Saint's vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to contribute to the exciting journey ahead.
We think you need these skills to ace Senior Brand Manager in City of London
Some tips for your application 🫡
Show Your Creative Side: This role is all about building the brand, so don’t hold back! Share your innovative ideas and past experiences that showcase your creativity in brand management. We want to see how you can bring Lucky Saint to life!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in integrated campaigns and team management. We’re looking for someone who understands the unique challenges of high-growth brands, so let us know how you fit the bill!
Be Authentic: We love authenticity at Lucky Saint, so be yourself in your application. Share your passion for the brand and the alcohol-free movement. Let us know why you’re excited about this opportunity and how you can contribute to our growth.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining the Lucky Saint team!
How to prepare for a job interview at Lucky Saint | B Corp™
✨Know the Brand Inside Out
Before your interview, dive deep into Lucky Saint's history, values, and recent campaigns. Understand what makes their alcohol-free beer stand out in the market. This knowledge will not only impress but also help you align your ideas with their brand vision.
✨Showcase Your Creative Ideas
Since this role is all about building the brand, come prepared with a few creative campaign ideas that could elevate Lucky Saint. Think about how you can integrate digital, social, and experiential elements. Presenting these concepts will demonstrate your proactive approach and passion for the brand.
✨Highlight Your Leadership Experience
With a team to manage, it's crucial to showcase your leadership skills. Prepare examples of how you've successfully led teams in the past, particularly in high-growth or challenger brands. Discuss your approach to developing talent and fostering a collaborative environment.
✨Emphasise a Test-and-Learn Mindset
Lucky Saint values a test-and-learn approach, so be ready to discuss how you've implemented this in previous roles. Share specific examples of campaigns where you tracked ROI and made data-driven decisions to optimise performance. This will show that you understand the commercial impact of branding.