At a Glance
- Tasks: Create engaging content and manage social media for a leading alcohol-free beer brand.
- Company: Join Lucky Saint, a B Corp™ dedicated to revolutionising the alcohol-free beer industry.
- Benefits: Competitive salary, health insurance, generous holiday, and performance bonuses.
- Other info: Opportunity to work with influencers and build a vibrant online community.
- Why this job: Be part of a passionate team and shape the future of alcohol-free beer.
- Qualifications: 3-5 years in social media and content creation, with a flair for creativity.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a Social Media and Content Manager to join the team at Lucky Saint as we continue on our mission to become the world's defining alcohol‑free beer brand. In this role you will build exceptional relationships with our online community of influencers and Super Saints, drive and foster new relationships, grow our community base, support influencer and brand awareness campaigns, and help us on our mission to remain the most loved alcohol‑free beer brand.
We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business. We’re interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, commercial and restless to make magic happen.
A Day in the Life:
- You could start your day looking through the performance of the content you had posted on socials over the last few weeks, pulling a report together with key learnings and insights to present to your manager.
- You then may attend a full team marketing meeting where you would lead a brainstorm on the organic social media launch plan for our Dry January Campaign.
- There then might be a power hour where you focus on copy writing the captions for some key social posts that are in the social media calendar and share an Asana task with the Senior Brand Manager to approve them.
- You then may head out to some of our most premium pub customers, including The Pelican and The Hero, and shoot their pub and our beer on draught for an Instagram reel and TikTok content.
- You might then attend one of our run clubs hosted at our own pub, The Lucky Saint, and shoot some content for our stories and of our key influencer attendees to post a wrap‑up carousel and stories of the event.
Key Responsibilities:
- Strategy, Planning and Reporting
- Set and track key performance indicators for all our social media channels, aligning with our Marketing.
- Build and adapt our social media and content strategy using insights, reporting and social trends.
- Manage the social calendar, ensuring our plans support our brand campaigns and key calendar moments.
- Lead LinkedIn strategy for the brand, Founder and MD, creating engaging, timely posts.
- Work with the Head of Creative to brief and plan larger shoots for paid and organic content.
- Collaborate with the wider marketing and on‑trade teams to create content that supports all channels.
- Upskill the team to capture great content and represent the brand in daily moments.
- Regularly review social and content performance, providing actionable insights to improve results.
- Content Creation
- Create a distinct and recognisable Lucky Saint social style across all channels.
- Shoot and edit high‑quality content using DSLR and iPhone.
- Produce engaging video, photo and design content for Instagram, TikTok and LinkedIn.
- Use Canva and editing tools such as Adobe CC to design and refine visuals.
- Direct shoots and work with creative and paid teams to ensure high‑quality output.
- Influencer, Community and Events
- Support influencer partnerships and integrate creators and ambassadors into the social calendar.
- Report on collaborations and performance metrics.
- Stay close to our online community, using feedback and engagement to inform content.
- Capture live and long‑form content at key brand, customer and influencer events.
- Plan and coordinate content opportunities with the events team to maximise visibility.
- Step in on community management when needed to maintain fast, authentic engagement.
Who You Are:
- 3‑5 years’ experience—either in‑house or agency‑side—within social media and content creation.
- Ideally experience with building premium lifestyle brands rather than just chasing virality.
- A social media expert – someone who lives and breathes social and is always in the know when it comes to online trends, emerging influencers, and cultural conversations.
- A creative, confident and skilled content creator – skilled at shooting stills and video content using both iPhone and DSLR and editing content using editing platforms. A passion for AI and upcoming content creation trends is also a benefit.
- A proven copywriter – skilled at adopting a brand’s tone of voice and using it to build engaging captions and content for our social media channels.
- Adaptable and enthusiastic, with a proactive mindset and excitement about joining a fast‑growing brand.
- A Growth Mindset – eager to take initiative and seek out learning and growth opportunities independently.
- Passionate about brand‑building and understands the long‑term value of shaping perception through every interaction online.
What’s in it for you:
- £36‑42,000 range depending on level of experience.
- Annual bonus based on company and individual performance.
- Vitality Health Insurance.
- 25 days holiday + 8 bank holidays.
Social Media & Content Manager in Cardiff employer: Lucky Saint | B Corp™
At Lucky Saint, we pride ourselves on being a purpose-driven B Corp™ that champions a vibrant and inclusive work culture. As a Social Media & Content Manager, you'll not only enjoy competitive pay and comprehensive health benefits but also thrive in an environment that fosters creativity and personal growth, all while contributing to our mission of redefining the alcohol-free beer experience. Join us in our London-based team where your passion for brand-building and community engagement will be celebrated and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Content Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lucky Saint | B Corp™ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lucky Saint | B Corp™ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lucky Saint | B Corp™ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lucky Saint | B Corp™. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Content Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lucky Saint | B Corp™. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lucky Saint | B Corp™:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lucky Saint | B Corp™’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lucky Saint | B Corp™
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lucky Saint | B Corp™ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lucky Saint | B Corp™, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
