Sales Associate - UK

Join the 4th Fastest-Growing Founder-Led Business in the UK. We’re Lucky Egg, the fast-growing creators shaking up the party games world with viral hits like Grab the Mic, Misheard Music and Sorry What?!. Our games are played by millions worldwide.

At Lucky Egg, we move fast, think big, and back bold ideas with commercial discipline. As we scale our UK retail presence, we’re hiring a Sales Associate- UK to own and accelerate our retail growth.

We sell two ranges of games:

• Essentials range — our value-tier games, supplied direct to retailers such as The Works and The Range. This is the first focus of this role.
• Core range — our premium games, distributed through our UK partner to retailers such as John Lewis and Waterstones.

This is a hands-on role for someone hungry to grow fast and take on real responsibility from day one. You’ll lead Lucky Egg’s Essentials growth across UK & Ireland retail, while supporting Core account management alongside our distributor.

You’ll own the Essentials range end-to-end — account management, new business development, commercial planning, and retail activation. On Core, you’ll manage our distributor relationship and work closely with our distributor ensuring strong retail sell through.

This is a high-trust, high-scope role. We’re not looking for someone to maintain the status quo — we want someone who will push it forward.

What You’ll Do

• Own all account management for Essentials range retailers, including The Works, The Range, and equivalent value retail.
• Drive new business into national and discount retail — ALDI, Lidl, Morrisons, and beyond. These are major commercial opportunities and you’ll own them.
• Expand range depth, distribution, and sell-through performance across existing Essentials accounts.
• Build and grow our independent retailer base via Faire, increasing breadth of distribution across the UK.
• Own the commercial performance of your accounts — P&L monitoring, ranging decisions, promotional planning, and sell-through reporting.
• Work with the wider team to refine the Essentials proposition — this isn’t just selling what exists, it’s helping shape what we build next.
• Manage the Core range relationship with our UK distributor, ensuring strong sell-through and account health across key UK & Ireland retailers.
• Support commercial modeling, margin planning, and forecasting processes.
• Build and deliver retail activations across both ranges, from concept through to execution and ROI reporting.
• Ensure gold-standard merchandising of Lucky Egg products in-store and online.
• Plan and execute trade shows, buyer pitches, and sales events.
• Track orders, invoices, deliveries, and stock levels to protect sales momentum.
• Use AI and automation tools to work faster, surface insights, scale bigger, and reduce manual reporting overhead.
• Operate independently and create momentum without waiting for direction.
• Enjoy opening doors, pitching products, and closing opportunities.
• Reach for tools and automations to work faster and smarter.
• Act with urgency and turn conversations into commercial outcomes.
• See scalable retail opportunities and push to expand distribution.
• Understand how UK retail buyers think and how products succeed on shelf.
• Be eager to learn and figure things out faster and better than anyone else.

Location, Benefits & Perks

• Location: Central Soho office, close to major transport links, with regular in-person collaboration.
• Holidays: 25 days annual leave, plus bank holidays.
• A free selection of Lucky Egg games each year — play is part of the job.
• Regular social events, including team lunches.
• Access to local discounts (cafés, fitness, beauty, and more).
• Speed as Default: We move in minutes and hours, not days and weeks.
• Bold Thinking: We aim for 10x solutions, not incremental improvements.
• Ownership: If you see a problem, fix it — and own the outcome.
• Honesty Over Ego: Ask questions, challenge thinking, and learn fast.
• Urgent curiosity: Always looking for the next opportunity as soon as possible.
• Exceptional People: Smart, kind, resourceful, and coachable.

We want to see your energy, not just your CV. Please submit both of the following through the application form below:

• A 2-minute video on why we should hire you.
• Application Form: https://wkf.ms/3NaPGGZ