Paid Social Strategist

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Lucky Egg is the UK\’s Fastest-Growing Party Games CompanyWe\’ve just been named the 4th fastest Founder-Led Startup in the UK — making us the #1 fastest-growing party games company in the country. And we\’re just getting started…

Who We AreWe\’re Lucky Egg , the fast-growing creators shaking up the party games world with viral hits like Grab the Mic and Sorry What?!. With over 600M views on social , our games are played by millions worldwide and spark joy, laughter, and connection.

At Lucky Egg, we move fast, think big, and relentlessly pursue bold ideas that reshape the way people play. Check out what we\’re up to on TikTok: @luckyeggofficial

Who We Are Looking ForWe\’re looking for a hard-working, positive, and organised individual to join our London team as a Paid Social Strategist . If you love fast-paced environments and performance-driven creativity, we want to hear from you.

What You\’ll Be Doing

Plan, launch, and optimise campaigns across Meta (Facebook & Instagram), TikTok, and TikTok Shop

Collaborate with creatives to ideate, brief, and iterate high-performing ad content

Run structured testing across copy, hooks, angles, and landing pages

Analyse campaign data, optimise ROAS, and drive continual experimentation

Own and execute the full acquisition funnel (prospecting + retargeting)

Crack paid social for a low AOV (£20–£25), low LTV consumer goods business, ensuring Meta campaigns are profitable on first purchase despite tight margins

What We Are Looking ForYou should be confident suggesting bold new ideas and taking ownership of both execution and performance. We want someone resourceful, proactive, and sharp on strategy and detail.

Required

Strong understanding of paid social fundamentals: creative testing, funnel strategy, budget pacing, and attribution

Ability to make paid social campaigns profitable on the first purchase, taking into account tight profit margins, low average order value and minimal customer lifetime value

Analytical mindset with the ability to turn data into actionable insight

Experience with TikTok Ads and TikTok Shop Ads

Experience working with e-commerce or consumer goods brands

Why Join us?We\’re not just selling games, we\’re making the world more fun. You\’ll join a high-performing, creative team where your work makes a real impact. We move fast, test constantly, and love building things that people talk about.

High-impact environment, small team, big growth

Autonomy and ownership of your work

Creative freedom to test ideas and scale winners

Fast pace and high standards

Bring your own flavour to our evolving culture

If you\’re a sharp, creative, and analytical thinker who loves performance marketing and wants to help scale a bold, fun brand, we\’d love to meet you.

25 days holiday per year, plus bank holidays

Hybrid working, a balanced setup with 1 day per week WFH

Central Soho office, ideally located near major transport links

A free selection of our games each year, play is part of the job!

Regular social events, from team lunches to our legendary summer sports day

Access to local discounts, cafés, fitness, beauty, and more

Pension scheme to support your future plans

To apply, please send your CV along with a short video introducing yourself and explaining why you\’d be a great fit for the role to claudia@luckyegg.co

Seniority levelEntry level

Employment typeFull-time

Job functionMarketing and Sales

IndustriesRetail

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